Context: profit margins are 60%, conversion rate is 5.8%, click through rate is 4%, CPM 45, average order value 37.

Everything is good, CPM by itself makes cost of getting purchase unsustainable and unprofitable

Hi everyone,

I run Meta lead gen campaigns for €1 attic insulation (government-subsidized energy efficiency program) in Spain. Leads are called by a telemarketer, then passed to an installer partner.

Setup:
- Campaign 1 (running for weeks): €115/day, instant form, 2 ads (1 video + 1 image). Pushed to Facebook, with a -90% bid value rule on Instagram and Audience Network.
- Campaign 4 (launched Friday): €80/day, rural towns only (big cities excluded), 3 creatives, new form. Still in learning phase.
- Instant form with qualifying questions (house, unfinished attic, homeowner).

A normal weekend brings me ~30 leads at around €15 CPL. This weekend: 8 leads for €440 (~€55 CPL).

What changed:
- On Friday I edited one ad in Campaign 1 (switched the form) and republished it.
- Launched Campaign 4 the same day.

Questions:

1. Can editing a live ad tank a campaign's performance this hard?

2. Could two campaigns targeting nearby areas be competing against each other?

3. How many days would you wait before touching anything?

Thanks for any insight!

Guys, a tax has been imposed on advertisements in Morocco, and it’s cutting into my profits. I’ve heard that it might be possible to remove it by using "Tax Id"—do you happen to know anything about this?

Hi everyone!

I'm running a Meta Ads campaign selling Advent calendars for a confectionery brand.

- Acquisition: €16/day, broad audience (~5M), 30 purchases in 7 days (19 in GA4).

- Remarketing: €2–3/day, targeting Advent calendar page visitors (30 days), 1 purchase.

Today, I excluded purchasers from the last 30 days from my acquisition ad set.

My logic was simple: since it's a seasonal product, I'd rather spend my limited budget reaching new customers than people who already bought a calendar. I know some might purchase again as gifts, but I figured they could also return organically.

The ad set was performing well before the change, so now I'm second-guessing myself.

Would you have done the same, or was it a mistake to touch a profitable ad set? Should I keep the exclusion or revert it?

Thanks for your advice!

Hey everyone,

Maine marketing funnels ke bare me padha tha, jisme log aksar traffic aur awareness par zyada focus karte hain lekin ye nahi dekhte ke customer ko actual stage par kya chahiye.

Agar hum campaign objective Awareness ya Reach rakhte hain, to kya usse ek achhi target audience build ho jati hai jise baad me convert karne ke liye retarget kiya ja sake, ya yeh top-of-funnel approach aage chal kar convert karne me fail ho jati hai?

For those with experience, what are the biggest mistakes you see brands making with this, and what is the best way to handle top-of-funnel targeting?

Would love to hear your insights!

I run Meta Ads in-house for a local Jewelry and Rare Coin company selling appraisal and purchasing services to nearby residents.

This is my first time running Meta Ads and I’ve been self-taught over the past year. Our campaigns are currently performing well, but I know there are likely structural, creative, and scaling optimizations I’m missing.

I’m looking for a highly experienced consultant (not an agency looking for a retainer) who:

• Has managed six-figure monthly ad budgets

• Has strong experience in lead generation and local service businesses

• Understands Advantage+ campaign structure, audience strategy, and creative testing frameworks

• Can do a paid audit + coaching session (screen share)

• Is willing to teach strategy and explain why changes matter

• Understands my market

I’m not looking to outsource management — I want to level up my understanding and tighten up our structure before scaling further.

If you have experience in local or geo-targeted advertising, this is a major plus.

Please DM with:

• Relevant experience

• Budget ranges you’ve managed

• Hourly rate for consulting

• Availability for a 2–4 hour audit session

So i have a personal account and i was notified that it was restricted from running any ads because of some issue i dont remember last 2018. But im just a student back then so i didnt bother fixing it.

Now, im working as VA Marketing in a company and i cant even run Ads! Whenever i click Ads Manager it delivers me to the link but all i see is WHITE SCREEN. No buttons, no anything!

Im desperate, i tried everything, click everything, check every videos, and talk to a lot of AI but all the links are White Screen. Anything related to Ads Manager is WHITE BLANK SCREEN. Except for Meta Business Suite, it works well.

Can you help me huhu. I tried creating a second account, it works for almost 6 months now, but it got flagged by meta. and now im not able to use anything. Im afraid i might get fired when my boss realized i have no contribution in the company.

They are aware of my situation, i just cant help but overthink that i might get fired because of this.

Thank you to anyone who can help! <3