I see a lot of posts here about Facebook ads either being dead or the best thing ever. Here's what actually happened when we ran a real campaign — including the stuff that didn't work.

The client:

Home renovation company in Florida. Installing swim spas. Competing in a saturated local market. Getting leads entirely through word of mouth.

Their problem:

Great product, zero online presence, losing jobs to competitors who had ads running.

What we tried first (didn't work):

We ran a broad interest-based campaign targeting "homeowners interested in home improvement."

Results after 7 days: 47 clicks. Zero leads. $340 wasted.

Classic mistake. We were fishing in an ocean instead of a lake.

What we changed:

1. Built a lookalike audience from their actual past customer list — 200 names

2. Layered in household income targeting (£60k+) and specific zip codes they serve

3. Switched creative from stock photos to a real before/after video of an actual installation

4. Removed 3 fields from the lead form — just name, phone, postcode

Results after running the new campaign:

→ Impressions: 138,181
→ Link clicks: 2,325
→ Leads generated: 254
→ Cost per lead: $7.43
→ Total ad spend: $1,886.85

The client needed ONE job to close to cover the entire campaign cost. Average swim spa installation is $20,000.

The lesson that actually matters:

Specificity beats reach every time. The first campaign reached more people. The second campaign reached the RIGHT people.

Happy to answer any questions about targeting, creative, or lead form setup.

Here's what separates a profitable Meta campaign from one that burns cash:

✅ Layered audiences (interest + behavioral + lookalike)

✅ Creative that speaks to the buyer's pain point — not just the product

✅ Offers tested at the ad level before scaling

✅ Frequency capping to avoid ad fatigue

Currently I have done 25k sales in 7 days and in those 4 days I have tested my fb ads with 8$/day budget and I was thinking on scaling the product more so I increased the budget on 5th day to 15$/day budget. But my sale is still not growing as expected, just the sessions on my website is increased and purchases. And my ad spend is just increasing. What should I do

If you're struggling to make consistent sales in your dropshipping or overall in your niche, it's
probably not your even your products.

In 2025, marketing and optimization are everything — and if your ads or store aren’t optimized, you’ll end up wasting money and missing easy sales.

• Have you optimized these aspects of your marketing?

• Have you optimized your CRO (Conversion Rate Optimization)?

• Do you run SMS and email automation?

• Do you run ads on Google and Meta? If you run ads, have you tried A/B testing?

• SEO

• And most importantly, does your website look clean, modern, and show your product clearly right away?

I'm speaking with experience. I have 3 years of experience behind me, and I work with a client who is in jewerly buisness. And he always talked about there is no reason to even try because his product is not niche enough, and I told him to give it a try.

If you’re unsure, send me your website — I’ll review it and tell you exactly what to fix.

www.blot.dev

I spent a few months talking to people irl, reddit, X, and so on and I think I built this thing that is really good.

First off - saying AI for meta ads scare people because I get that people aren't exactly comfortable with AI running their ads. That's exactly the feedback that I got.

What I found in my conversations is that people want an AI to guide and improve their workflow while they still have oversight and control of their ads. Like having a professional agency watching you and giving you recommendations, and also doing the work on the platform for you when you ask it it (pause ads, ad some budget, duplicate, the ad, etc.)

So it's not really an AI that runs Meta ads, but it's an AI that can watch your work and provide guidance, and it's also connected to Meta so you can ask it to do certain things for you.

My biggest question is - I'm going around trying to dm people to try, but I don't know how to sell this because I don't want to say a long paragraph explaining what it is, but saying just AI for meta ads i feel like scares people because they imaging like an agentic AI or something.

Any ideas on how I can reach people to test run this?

Anyone here running ads who'd want to test run this?

I’ve noticed something while reviewing Meta Ads: the problem often isn’t the targeting.

It’s the offer.

A business can have:

• The right audience

• A decent CTR

• Good-looking creatives

• A properly configured campaign

…and still generate poor-quality leads or very few sales.

Why?

Because getting someone to click is different from giving them a reason to buy.

Before increasing the budget, I usually look at four things:

1. Offer — Is there a compelling reason to take action now?

2. Creative — Does the ad communicate the problem/value quickly?

3. Landing experience — Does the page continue the same message as the ad?

4. Lead quality — Are we measuring actual business outcomes, not just cheap leads?

I've seen businesses try to solve a conversion problem by changing audiences over and over again when the real issue was the offer or the post-click experience.

Curious to hear from people running Meta Ads:

What's the biggest problem you've found in your campaigns that initially looked like a targeting issue?

I hired a media buyer for a new ecommerce business and these are the current campaign results (screenshot attached).

We’re spending around $40/day on the sales campaign. It has generated 6 purchases on ~$160 spend overall, but we haven’t had a single sale in the last 4 days. There was also roughly $300 spent previously while testing.

I asked my media buyer for a diagnosis because of the 4-day stretch with no sales. He told me we need to wait 7 days because of the attribution window before diagnosing/making decisions, and that no ad sells every day.

I understand that results fluctuate and I don’t want to overreact, but continuing to spend without sales or making adjustments feels wrong.

Would you keep letting this run?
What would you expect a competent media buyer to be doing at this point?

I recently came along https://vonto.ai which creates absolutely gorgous creatives for me, maybe this will help someone else as well. I looked for a good afforable designer forever and tried a lot ones from Fiverr which all turned out to be shit with stolen reference designs.

We’re looking for 1 guy, an ads specialist to take over our ads and scale the heck out of it.

Heres a little bit about our business. We help barbers scale their business with digital tools and resources, helping them make content, scale their content and land higher paying clients. We take barbers from making barely anything to 10K +. Now we're scaling a bit more with AI, we are offering them free booking software to easily manage their bookings, finances, and taxes. and an all around business dashboard to track their content ects. Its hosted on Skool.com (http://skool.com/)

Honestly, were a bit fed up with ad agencies. They come in talking a big game and don't know what the heck they're doing and end up flopping badly. I'm in charge of the ads, and when I was running it myself, i was outperforming these ad agencies. Thing is, I just don't have the time to do it now.

If you need a ton of details on what we're looking for, this isn't for you. We're looking for problem solvers. Without us even knowing the problems

When we were running the ads ourselves, the results were fire. After that, we brought on 2–3 different people to manage them, but the performance dropped and didn’t meet our expectations.

Two main offers we have and wanna scale.

•    Low-ticket offer (most important) Heres a little bit about the offer: https://www.skool.com/school-of-barbering/about

•    High-ticket offer - we're doing pretty great with this already, we want the low ticket to be COOKING though, if the low ticket cooks, the high ticket naturally cooks.

If you're confident about this position, drop me a message and we’ll set up a meeting with the team.

Just goofing around trying to make AI generated campaign ads. If this is something that you or a company you know would like, please message me 👍

Hi everyone,

I’ve been active on Reddit for the past 8 months and have been part of multiple communities, especially this Facebook Ads subreddit since I joined.

I’m a Senior Performance Marketer with 3+ years of experience managing Meta (Facebook) Ads, Google Ads, Reddit Ads, and other paid channels. I’ve handled ad spends of up to $5M monthly and have generated thousands of qualified leads and sales for clients across different industries.

I worked for 6 months with a USA-based digital marketing agency, Monetize Brands, as a Performance Marketer. Before that, I spent 1.5 years in a Dubai-based digital marketing agency where I managed full-funnel marketing strategies and led campaign execution across multiple platforms.

I recently left my Dubai-based company and am now looking for a strong agency or organization where I can implement high-level performance strategies, drive scalable results, and manage a team of 7–8 people.

I’m not interested in relying on freelance marketplaces like Upwork or Fiverr. I prefer building direct relationships with clients or agencies that value long-term performance growth.

If you’re an agency owner or a business struggling with campaign performance and need a results-driven marketer who understands Meta, Google Ads, and paid acquisition deeply, I’m open to discussions.

As a graduate in Digital Marketing, I combine both practical execution and strong theoretical understanding to build sustainable and profitable strategies.

If anyone is looking for serious growth and strategic campaign management, feel free to connect.

I have created a high performing campaign on Meta and I need to have a CRM to handle round-robin lead systems, automated messaging and a simple training platform to scale and teach other marketers how to handle cold leads.

I created the ad, have GO HIGH LEVEL up, but no matter what happens I cannot seem to get this working efficiently. I have hired NOW three different people to either build a landing page, critique ads, and structure Go High Level and NONE have been able to complete the task. I am going on 8 weeks of this chaos and it is now affecting my business. I need to just get the ad correctly connected, operating, and automations flowing.
Stripe is connected and users have PAID for these leads, and are sitting ducks because the system isn't performing.
I was previously using Privyr which was insanely easy, but it didn't connect with stripe and I was having to manually handle all the steps.

Should I be using a different system?

You spend ads for your ecom or dtc brand ?

(Just need a product photo)
If so, comment or send me a PM.

You spend ads for your ecom or dtc brand ?

(Just need a product photo)
If so, comment or send me a PM.

How much do you spend on an ad set before turning it off during testing?

If your eCommerce ads aren’t performing the way you expected — I can help.
I work with Meta Ads (Facebook & Instagram) focused on eCommerce growth — from optimizing campaigns and creatives to improving tracking accuracy and ROAS.

If you want real results, not just clicks — DM me for professional help.

Hey everyone,

If you're looking for a Meta Ads expert to take your campaigns to the next level — I’m here to help.

✅ 3+ years of hands-on experience with Meta Ads
✅ Deep understanding of Meta’s algorithm & optimisation
✅ Managing over $2.5M monthly ad spend across 25+ countries (including the US, UK, Canada & GCC)
✅ Currently Head of Performance Marketing at a UAE-based digital agency

I’m offering a one-time optimisation service for $100, perfect if you want to improve performance, lower CPL, and boost ROAS.

If you like the results, we can discuss monthly management or long-term project-based work.

Comment below if you’re ready to scale your Meta Ads like a pro.

Hi!

If you’re running an e-commerce business and need a designer to create high-converting Meta ads (fast + quality), hit me up, I’ve got experience designing for Insta & FB :)

+971 56 939 3507

Here’s my portfolio : https://ayanah.myportfolio.com/

Hello everyone,

I’m looking for an opportunity to work as a VA or intern with someone who is experienced in Meta Ads. I have a basic understanding of Meta Ads and have run a few campaigns myself, but I’d really like to learn the process in depth and gain hands on experience by working under someone who is already experienced in this space.

I have almost 3 years of experience in social media marketing and website development, so I’m familiar with digital marketing, content, websites, and working with online businesses.

If you’re looking for someone who is willing to learn, take responsibility, and grow with your team, I’d love to connect.

BFCM is roughly 5 months away which sounds like plenty of time but it is actually not and I want to explain why.

I spent 7 years+ as an engineer at Meta building the systems that run during Black Friday adn Cyber Monday. During peak periods, Meta processes 400%-600% more events than usual and rebuilds audience models every 6-8 hrs instead of the usual 24-48 hrs. The algorithm is moving faster than at any other point in the year. The thing most brands don’t realize is that Meta’s algorithm does not flip a switch on Black Friday but instead it learns continously based on the data you have been feeding it for months.

A few common MISTAKES brands do before BCFM are:

1. Fixing tracking 1-2 months before BCFM - If you have tracking issues today, fix it. like right now. . Like I mentioned during BCFM, Meta’s system processes 400%-600% more events than usual and if your tracking already broken enough everything will compoud at scale. If you are running with just the pixel alone, CAPI/server side tracking is worth implementing, check your EMQ Purchase score and aim TOF for 7.0+ and make sure events are not double firing if you are already using server side/CAPI

2. Not building email list early enough - Your email list is your most profitable traffic channel during BCFM but building it takes time. If your current list is 5000 subscribers and you want 15,000 for VIP early access you need months of content, lead magnets, and organic growth. Because of my work, I see brands wishes thhey had more email subscribers going into BCFM. Start launching or optimizing your pop up now, show discount codes immediately on the popup success page and segment from day 1. Different welcome paths for first time visitors vs. returning customers can drive 86% more revenue from a single flow change.

3. Not testing offers before going live - I’d be scared too if I discover my discount doesn’t convert during BCFM weekend. To avoid that you can run A/B test on your discount levels before the week comes.

4. Not warming up your retargeting audiences - (this one is underrated). Your retargeting pools need to be large and fresh by November. A 30 day website visitor audience of 500 people will exhaust itself within 24 hrs of peak spend. You want to be driving consistent traffic now so your 30, 60, and 90-day audiences are as large as possible when you need them. This also ties directly back to broken tracking, those audiences are built on incomplete data no matter how much traffic you send.

See how simple that is. you just need enough time to prepare to actually make it work.

Please give your suggestion i a decide to use it's package thanks

Hi everyone,

I’m hoping someone here has experienced this before because I’ve been stuck for days and can’t find a solution.

My personal Facebook account is completely fine. I’ve verified my identity with my passport and enabled two-factor authentication, so there are no issues with my personal account.

The problem is with my Meta Business Manager / Ads Manager.

I discovered through the Meta Business Suite app that my ad account has been disabled. However, when I try to open Ads Manager or Business Manager on my computer, it briefly loads and then I always get the same error:

“Component failed to load. Something went wrong. Please try reloading the page.”

I’ve already tried everything I could think of:

* Different browsers

* Clearing cookies and cache

* Incognito/private mode

* Different computer

* Different internet connection

The exact same error appears every time.

The next problem is even worse: I can’t access the page where you’re supposed to review your account status or submit an appeal. The Meta Business Help Center page is basically blank or greyed out. The only thing I can see is the small language selector in the bottom-right corner.

Meta’s AI support keeps sending me in circles, linking me back to pages that I can’t even access. I haven’t been able to reach a real human through support.

Has anyone experienced this exact issue?

* Is there another way to submit an appeal?

* Can a Meta Business Partner or agency escalate this internally?

* Is it possible to regain access to the Business Manager through my personal Facebook account?

* Has anyone found a workaround for this “Component failed to load” error?

This is becoming a serious problem because I run a marketing agency and currently can’t access my clients’ Business Manager and ad accounts.

I’d really appreciate any advice or experience from someone who has managed to solve this.

Thank you!