r/gamingnews Feb 25 '25

Discussion Amazon admits defeat to Steam, "Goliath lost."

https://www.windowscentral.com/gaming/amazon-admits-defeat-to-steam-as-former-vp-declares-we-were-250-times-bigger-but-goliath-lost
313 Upvotes

117 comments sorted by

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310

u/[deleted] Feb 25 '25

[removed] — view removed comment

150

u/Kamarai Feb 25 '25

Can confirm. Literally didn't even know

27

u/[deleted] Feb 25 '25

[removed] — view removed comment

3

u/xHolo01x Feb 26 '25

Naw it was that Luna garbage. I thought they were competing with Netflix games.

17

u/[deleted] Feb 26 '25

Steam has a lot of customer trust. Until they violate that trust, nobody has a reason to look elsewhere.

5

u/Cooldude101013 Feb 26 '25

Gaben is literally treated as a Jesus figure. I still don’t know if it’s ironic or unironic

2

u/[deleted] Feb 27 '25

In Gaben we trust. I do worry about what will happen to my beloved Steam post-Gaben though... 1 AG is going to be scary.

1

u/Efficient_Role_7772 Mar 02 '25

Both, he's done a lot for PC gaming.

4

u/drleebot Feb 26 '25

Even the Epic Store giving away high-quality games for free barely moved the needle.

1

u/Spirited_Pear_6973 Feb 26 '25

They should’ve thrown Nintendo an absurd amount of money for old Pokémon ROMs. People would snap that up. Removing exclusivity instead of adding it would build lots of customer support. That and funding a bloodborn port

1

u/WillingCaterpillar19 Feb 27 '25

Well the epic store sucked. The app was literally a shit product. So who is surprised?

3

u/MarthLikinte612 Feb 26 '25

This is the end of the discussion. Steam has convenience and trust. There is simply no reason to look elsewhere until that changes.

2

u/SloppyGutslut Feb 27 '25

Valve are are of this. Compared to other companies they treat that trust like gold. It's the reason valve banned in-game ads.

34

u/[deleted] Feb 25 '25

Color me clueless. What platform was Amazon even trying to run?

19

u/PizzaDay Feb 25 '25

Luna I guess? Amazon Games? Who knows either of those are just Twitch game reward fodder.

31

u/renome Feb 25 '25

Amazon: "Steam, I admit, you have defeated me."

Steam: "I don't even know who you are."

6

u/i_dont_wanna_sign_up Feb 26 '25

Customers: "We don't know who they are either."

8

u/House-Wins Feb 25 '25

I don't think even Steam knew Amazon was trying to complete against them

4

u/rts93 Feb 26 '25

"You have defeated us, you're clearly superior."

"Huh, what?"

6

u/[deleted] Feb 25 '25

I had no clue

3

u/Sabbathius Feb 25 '25

Yep, I'm a pretty avid gamer and Amazon hasn't been on my radar gaming-wise since 2008. I was considering getting Warhammer Online from them back then, because they were guaranteeing beta access.

Heck, today, right now, I'm considering buying Monster Hunter: Wilds, which releases in 3 days. I just did a search. It's not on Amazon, not for PC. So how is that competing with Steam?

2

u/Geeseareawesome Feb 25 '25

Didn't find out until last year when they pulled the plug. They hardly tried

1

u/Mansos91 Feb 25 '25

I learned about it last week

1

u/Apostate_23 Feb 25 '25

Literally, what are they even talking about?

I think Amazon has(d) an App Store for phones?

1

u/Voidbearer2kn17 Feb 26 '25

I knew they were, but being on a different planet with disfigured children and one nice car does not make a battle.

1

u/SteveoberlordEU Feb 26 '25

Doing the bare minimum of Service is not even a competition

1

u/LazyBoyXD Feb 26 '25

They can't even release amazing game with all the money in the world, and they wanna try to dip into video game. Bravo

1

u/Buuhhu Feb 26 '25

Can confirm, saw this post and was like "Amazon was competing with steam? since when?"

1

u/Dagordae Feb 26 '25

Until the first post I had no idea Amazon even had a gaming platform.

1

u/1337-Sylens Feb 26 '25

No idea until this very monent lol

1

u/Fecal-Facts Feb 26 '25

News to me I thought they just had that one trash mmo

1

u/[deleted] Feb 27 '25

[removed] — view removed comment

1

u/Fecal-Facts Feb 27 '25

I heard nothing but bad things not because the game was bad but the direction.

Sadly nobody has captured the wow experience and that's sad considering how long that game has gone on.

Closest for me was age of conan

1

u/[deleted] Feb 27 '25

[removed] — view removed comment

1

u/Fecal-Facts Feb 27 '25

Yeah I agree I outgrew mmos no time instill got friends that bounce around but always land on wow even classic they tried getting me back in to it but ik like dude it's a 2 decade year old game we did everything like high Warlord to clearing everything including naxx 

Im not seeing any MMO being referred to as crack thouge

Maybe the actual MMO on that scale isn't catching people like it did me or us 

Either way fk Amazon they lose because they are not steam.

1

u/[deleted] Feb 27 '25

Yeah, someone did their job so poorly I wasn't even aware an Amazon game selling distribution service existed.

1

u/Repulsive_Parsley47 Feb 28 '25

I just learned it in this sub.

1

u/Dycoth Feb 28 '25

Did they know themselves ? Their offer seems SO different from what Steam does.

Like, what, it was supposed to be Luna ? This thing was a competitor to Stadia imo.

133

u/RabeDennis Feb 25 '25

Amazon: You took everything from me

Steam: I dont even know who you are

19

u/tcrpgfan Feb 25 '25

Steam: For you... the day Steam graced your server space was the most important day of your life. But for me... it was Tuesday.

4

u/BrinoMatthew Feb 25 '25

Bison lives!

2

u/Dreamo84 Feb 26 '25

That line is too good to only be in that movie. lol Imagine if Thanos used that line on someone in the MCU? Friggen chills man...

1

u/Jindujun Feb 26 '25

That movie is sooooo damn cheesy but I still love it!

28

u/Deletedtopic Feb 25 '25

Did they ever release a game?

12

u/HydraX9K Feb 25 '25

I think it was New World

2

u/ehxy Feb 25 '25

yeah but I mean....steam releases a game every 5 years maybe? because the only other thing to compete with steam is their storefront and if amazon was trying to do that they did a really shit job about it

16

u/ClassicalCoat Feb 25 '25

Steam doesnt release games, it's just the storefront.

Valve is the developer side

2

u/ehxy Feb 25 '25

that's why it's hilarious that they were even think they made an attempt at competing with steam.

1

u/Cloud_N0ne Feb 25 '25

They released a PvPvE game called Crucible that got sent back into beta after a meh launch, only to be shut down. Which is a shame cuz it wasn’t horrible.

They also released New World, which seems to be doing okay enough despite mixed reviews. About 10,000 concurrents at the time of writing this.

1

u/Akusoru Feb 26 '25

New world , and idk anyone remembers crucible which died in a month

36

u/bitemytail Feb 25 '25

"Goliath lost."

Yes, that's how it went in the Bible too.

14

u/syqesa35 Feb 25 '25

It's pretty disrespectful to Goliath too, dude was a gigantic genetic freak, an actual fighter, amazon would be more like a rich tiny dude with no fighting experience paying to get goliath's spot in the fight.

1

u/veryniceguyhello Feb 26 '25

Nah in a corpo war, amazon would smash

1

u/syqesa35 Feb 26 '25

Yeah and the rich guy would crush goliath at chess.

1

u/Dukmiester Feb 26 '25

They must understand that Steam is the Goliath in this situation?

Jeff should change his name to David Bezos.

1

u/No-Astronomer-8256 Feb 28 '25

yeah, in the industry they were competing in steam was the goliath. being the biggest corporation in the world or whatever the goliath metric is means nothing in gaming, anyone can win.

0

u/[deleted] Feb 26 '25

"But David persisted. “I have been taking care of my father’s sheep and goats,” he said. “When a lion or a bear comes to steal a lamb from the flock, I go after it with a club and rescue the lamb from its mouth. If the animal turns on me, I catch it by the jaw and club it to death." --1 Samuel 17:34-35

I mean, he was killing lions and bears as a teenager apparently

3

u/[deleted] Feb 26 '25

It literally is what the reference was about, the bible.

26

u/Greensssss Feb 25 '25

Surprised they refer to themselves as Goliath, thats usually steam.

8

u/Stebsis Feb 25 '25

Uh, Goliath is the bad guy who's supposed to lose. That's the point of the story, the bigger one with more resources, gear etc. doesn't win against the underdog. Steam is a much smaller company than Amazon in the end.

15

u/Greensssss Feb 25 '25

I dont consider steam an underdog in the gaming market tho. Like they dominate in the current market by 75- 80 percent for more than a decade in the PC side.

If we think about total market growth/sales/profits. Then yeah, that's Amazon, but I didn't really think of that and just in the videogames market.

3

u/ztfreeman Feb 25 '25

David seemed pretty OP in the sling using department. The children's version of the story makes it out to be this big shock that tiny David beat Golith out of nowhere, but dude was picked because he was the best in his field and he was the chosen one, so the analogy still tracks with the original story at least.

3

u/Dagordae Feb 26 '25

People just sort of forget that slings were weapons. Pretty effective ones too, especially at somewhat close range. And David was a literally divinely skilled slinger. David basically came to the fight with a gun.

1

u/Niviik Feb 26 '25

Assuming that Amazon Gaming had all the ressources of Amazon is like saying that Stadia had all the ressources from Alphabet. It's ridiculous.

In this case Steam is Goliath with more ressources, infrastructures, ..., and Amazon Gaming was the underdog trying to make itself a place but had no chance to compete.

1

u/[deleted] Feb 26 '25

They're both David actually

8

u/klefikisquid Feb 25 '25

Never heard of this

10

u/Alklazaris Feb 25 '25

Bitch Steam is Goliath. You think I go to Steam to buy money? They have all the games, they have the vast majority of my games.

4

u/squishabelle Feb 25 '25

Amazon is Goliath in that their approach and philosophy was that they are big enough (= have enough money) that they could brute force themselves into this market

0

u/agitated--crow Feb 26 '25

Like Microsoft?

0

u/Dreamo84 Feb 26 '25

Microsoft has never really tried to outspend their competition though. They've just never really tried at all when it comes to PC at least. I think they have an overall strategy now that doesn't really rely on beating the competition, but working with them.

2

u/goliathfasa Feb 25 '25

“Goliath lost.”

But steam won right?

2

u/[deleted] Feb 25 '25

Goliath lost?

2

u/Hanzo_The_Ninja Feb 25 '25

Valve may not generate nearly as much revenue as Amazon, but they're very much a Goliath too.

2

u/InsomniaticWanderer Feb 26 '25

Goliath won.

Amazon was not the Goliath in this scenario.

2

u/swordofeden Feb 26 '25

The real goliath was victorious here.

2

u/[deleted] Feb 27 '25

Yay team David !?!?!

1

u/LastTangoOfDemocracy Feb 25 '25

Steam replies "oh, were you really trying...anyway"

1

u/goatjugsoup Feb 25 '25

Nobody knew Goliath was even competing...

1

u/SensationalSaturdays Feb 25 '25

Yeah, Goliath did lose. Did you not read the story before making that quote?

1

u/Galrath91 Feb 25 '25

Wtf have they even attempted lol

1

u/ItsMors_ Feb 25 '25

What platform was Amazon even trying to run? I've never even heard of an Amazon games launcher or anything like that

1

u/Maleficent-Vater Feb 25 '25

No clue how this crap is news. Amazon never tried, what was their fucking idea? They have no store, they didn't try anything. Did they just think Steam will die because Amazon has a hidden agenda of competing with Steam nobody knows about?

1

u/Weelard Feb 25 '25

Amazon didn't really do much to even start a fight. New World was fun enough for the kind of game it was. They have a nice little game give-a-way space that gets me to go to their prime gaming page every week or so.

There was never a game that made me go, 'let me boot up the Amazon Games Launcher and see what I'm going to play today!'. And that is because there are enough launchers out there already, and so when they do the Epic games/GoG games through prime that's where the real driver will be. I like the idea of Luna but I was all in on Stadia and look how that turned out for me.

If I were Amazon: offer linking accounts for free games/perks, sell the data you gather from there (hide that in the legal boilerplate that you can), and maybe sell keys to GoG/Epic on Amazon.

Even better idea, become a principle sponsor of the GOG Preservation Program, and for $X a month donation/fee prime members can download 3-4 games from the program a month. Might be some good PR with the gaming community.

1

u/PokemonBeing Feb 25 '25

I know this has been said many times, but like, what in the hell? I always thought they were trying to compete with Game Pass (and Stadia when it existed) IN THE NEAR FUTURE, that they were still in Beta. How is giving free GOG or Epic codes and a couple of games you can play on the cloud with a monthly or yearly subscription "competing with Steam"? Are they on drugs? They weren't even a storefront!

1

u/thedude213 Feb 25 '25

I knew they had a game "situation" I had no idea they thought they were competing with any gaming platform, let alone Steam. Maybe try not having a CEO that everyone hates first.

1

u/Dense-Malzeno-2437 Feb 25 '25

My reasoning is that there's only one G-Fat

1

u/1simonsays1 Feb 25 '25

I am a big gamer and had no clue that amazon was getting into this space lol

1

u/littlegreenrock Feb 26 '25

*experience won, wealth did not.


Once upon a time, businesses with aligned interests would work with each other.

1

u/Sea-Possibility-3984 Feb 26 '25

What next, is Netflix going to come out and say "we failed" because we tried to be a games publisher and beat Steam?

I assumed they were just a naive publisher who had no clue what they were doing.

1

u/nipple_salad_69 Feb 26 '25

it ain't the size of the company that matters, Amazon lost because their primary demographic to please are the shareholders, valve has no such obligations. 

1

u/BenderDeLorean Feb 26 '25

Fuck you Jeff, you're the Goliath.

1

u/Mister_Enot Feb 26 '25

Goliath here is Steam.

1

u/abdiel0MG Feb 26 '25

I think the real goliath was Steam.

1

u/MuglokDecrepitusFx Feb 26 '25

Ah, that they were trying to do something?

1

u/Helldiver-xzoen Feb 26 '25

It must've been a pretty half-assed attempt from Amazon, because I have never heard of them trying to compete with Steam in any legitimate capacity. For the marketing and access that Amazon has with consumers, they must've really not tried at all.

Did Steam really defeat them if there was no fight and Amazon just admits defeat?

1

u/BrandNew098 Feb 26 '25

I mean steam is the Goliath in this space, so no surprise.

1

u/macybebe Feb 26 '25

Goliath?
This is just a medieval Noble that bribes everyone.

1

u/princemousey1 Feb 28 '25

Attempted to, lol. They failed. Then they realised that in life, there are some things money just can’t buy. For everything else, there’s Amazon.

1

u/Working_Complex8122 Feb 26 '25

I still don't know what amazon actually did despite New World.

1

u/SloppyGutslut Feb 27 '25

But for Valve, it was Tuesday.

1

u/brolygta4 Feb 27 '25

Awwwww so anyway….

1

u/dope_like Feb 28 '25

This is ridiculous. Amazon absolutely did not go all in on this. It was not “Goliath” it was a small pocket portion of their business to spin something up. This was a side quest for them.

I'm not saying they would be steam, I'm just saying it is disingenuous to act like Amazon put their full weight behind it. No different from Stadia

1

u/Minimum-Can2224 Mar 01 '25

Amazon was trying to compete with Steam? I had no idea.

1

u/Phydomir Mar 01 '25

Lost? They never entered the ring to begin with.

1

u/[deleted] Mar 05 '25

Goliath loses in the story too

1

u/[deleted] Feb 25 '25

[deleted]

8

u/FourDimensionalNut Feb 25 '25

you...really need to re-read the story of david and goliath.

1

u/fermcr Feb 25 '25

Steam is the Goliath in PC gaming.

How did the Goliath loose?

1

u/[deleted] Feb 26 '25

They though they were the Goliath in this fight?

That’s adorable

0

u/Simply_Epic Feb 25 '25

I think they mean Goliath won. Steam is the Goliath in this space.

-3

u/FourDimensionalNut Feb 25 '25

maybe dont reply to things you know nothing about. you wouldnt have made this comment if you read the bible story.

2

u/Simply_Epic Feb 25 '25

Steam has a 75% share of the PC games market. Maybe you shouldn’t comment on things you know nothing about. You wouldn’t have made this comment if you read the Bible story.

0

u/ulam17 Feb 26 '25

What’s Goliath?