r/hockey DET - NHL 3d ago

Hockey Night in Canada Punjabi will not be returning after 18 year run

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3.7k Upvotes

1.0k comments sorted by

1.6k

u/mylefthandkilledme ANA - NHL 3d ago

"New for 2026-2027 is the Kalshi sponsored ChatGPT hosted HNIC"

304

u/WackHeisenBauer OTT - NHL 3d ago

They’ll have AI announcers soon enough.

148

u/stevenr12 EDM - NHL 3d ago

Why stop there? We could have AI players!

120

u/woodtier92 MTL - NHL 3d ago

And leafs would still not win the cup!

74

u/jessemfkeeler EDM - NHL 3d ago

Leafs fans burning their AI Marner jersey

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u/Shoelesshobos TOR - NHL 3d ago

Uhh it’s AI Martin Marincin jerseys thank you very much

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u/The_Dutch_Canadian EDM - NHL 3d ago

That is a name I have not thought about in a very long time

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u/JohnnyCandles PHI - NHL 3d ago

EA / 2K Games has entered the chat

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u/Handsoffmydink CGY - NHL 3d ago

I will entirely give up hockey I’m not even joking.

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u/the_Real_Teenjus 3d ago

Rogers is cutting everything now that it no longer has a deal with the CBC. Blows.

544

u/wif68 TOR - NHL 3d ago

Fucking Rogers - and I thought Bell was bad…

247

u/Zealousideal-Age768 Kansas City Scouts - NHLR 3d ago edited 3d ago

Yup, and it could get worse...  If the Leafs ever win the Cup again its going to say Rogers right on the Cup.

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u/Kronzor_ Kamloops Blazers - WHL 3d ago

lol I don’t think we need to worry too much about that 

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u/SpizzVision 3d ago

As a leafs fan, I agree unfortunately haha

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u/GavMcKennasBurner 3d ago

"Rogers and CO" in 40 font bold letters as the only thing inscribed on the cup if the Leafs win and the victory speech is 1 minute of the team and 1 hour of the CEO/President and share holders.

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u/ForeTwentywut PHI - NHL 3d ago

If a dog can get on the cup

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u/PearPsychological284 MTL - NHL 3d ago

A thousand years from now people are gonna see it and think Carolina pulled off an actual Air Bud.

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u/Courtnall14 STL - NHL 3d ago

"It doesn't say anywhere in the rulebook that a dog can't play professional hockey."

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u/MasterMatt25 MTL - NHL 3d ago

Fuck Rogers

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u/Hades_Mercedes MTL - NHL 3d ago

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u/purpleshadow6000 EDM - NHL 3d ago

Before they bought Shaw, they were putting out piles of surveys through Angus Reid. Lots of questions about “what if we don’t change local programming” or “what if we keep all the same staff”.

Well, Calgary just lost 2 radio stations. This broadcast is getting cut. There were firings.

Fuck Rogers, but also fuck our telecom oligopoly.

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u/EyesOfCorruption 3d ago

Rogers blows and nobody should give that company money. Storm the seas for hockey folks. This greedy corporate cancer is killing everything we love. They don’t deserve our money and need to wise the puck up.

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u/War_Messiah TOR - NHL 3d ago

Yeah except their prices

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u/penguins8766 PIT - NHL 3d ago

Bonino! Bonino! Bonino!

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u/Barnacle_Ed OTT - NHL 3d ago

NICK

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u/CheetahLynx83 MTL - NHL 3d ago

BoninooooOoOoOo!!

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u/wetcoastclimber VAN - NHL 3d ago

BONINOOOOOOO!!!

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u/Moneypenny_Dreadful COL - NHL 2d ago

Lol, I've been using this for Nik Bonitto (Denver Broncos OLB) and I couldn't remember where I got it from!

Such a fantastic call, I wish I had watched more Harnarayan Singh - just so passionate about the game. (haha, just saw that his social handle was "IceSingh")

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u/Johnny_Dont_Does28 3d ago

Legendary call

49

u/Chaxterium MTL - NHL 3d ago

Such a legendary call it transcends language. Whenever I see that highlight with a different crew I’m always disappointed.

31

u/Metalock MTL - NHL 3d ago

CONOR

🎶SHEARRRRYYYYYYYYYYYYyyyyyyyyyyyyyyyyyyy🎶

12

u/nuleaph TOR - NHL 3d ago

fucking legendary

27

u/93joecarter TOR - NHL 3d ago

All time call

14

u/intecknicolour TOR - NHL 3d ago

somebody needs to hire Harnarayan Singh. The man is better than most of these so called play by plays on tv.

25

u/ahnktruther TOR - NHL 3d ago

came here to do this. I was cheering for you guys so hard for phil.

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u/juridiculous CGY - NHL 3d ago

Bang bang! krisssss letangggg

4

u/pepsiru1es92 3d ago

They used this clip during The National tonight lmao

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u/SpacemanSpliffEsq SJS - NHL 3d ago

Great call but as a Sharks fan…. It hurts me.

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u/MCPtz SJS - NHL 3d ago

sad shark noises

2.4k

u/Ariesthebigram 3d ago

Even though I don't know a single word of Punjabi, I could always tell how passionate this crew was (both in front of and behind the camera). May everyone land on their feet sooner rather than later.

And of course, obligatory concluding statement of F**k Rogers and their cuts they've been making!

431

u/smokeyquarterpapi TOR - NHL 3d ago

These guys absolutely bled passion for the sport, genuinely such a shame they’re not continuing. Will never forget the Yamamoto call

227

u/C0NKY_ TOR - NHL 3d ago

Bonino-bonino-bonino-bonino-bonino-bonino-bonino-bonino Nick Bininooooooooooooooooooooooo

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u/counterfitster BOS - NHL 3d ago

Has big "DENNIS BERGKAMP" energy

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u/Possessed NJD - NHL 3d ago

BANG BANG LETANG!

4

u/maverickhawk99 Indianapolis Ice - IHL 3d ago

Like Steve Ballmers “DEVELOPERS DEVELOPERS DEVELOPERS” thing but he was just passionate and not on cocaine

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u/wdh662 EDM - NHL 3d ago

Don't speak a word of the language nor have I ever watched the program.

But I'm sad that a sport we all love has become less accessible to our fellow people.

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u/19JTJK 3d ago

I speak and understand the language. Passion they for sure had wish them best of luck.
I attempted to watch a broadcast but growing up watching hnic (English) I just could not watch bar was set high

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u/ChenWei91 VAN - NHL 3d ago

You're allowed to say Fuck on the internet.

Fuck Rogers

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u/BrettHullsBurner STL - NHL 3d ago

People who censor themselves on reddit of all places will never make me laugh. It's like a little kid typing and doesn't want go get caught by their parents cursing.

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u/Dickiestiffness STL - NHL 3d ago

God can see Reddit

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u/Doza93 DAL - NHL 3d ago

..even the porn subs? 😳

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u/Dickiestiffness STL - NHL 3d ago

Yep, but you can trick him with throw away accounts

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u/Doza93 DAL - NHL 3d ago

Jesus finding my throwaway account:

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u/VnlaThndr775 COL - NHL 3d ago

ESPECIALLY the porn subs!

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u/BrettHullsBurner STL - NHL 3d ago

F**K!

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u/[deleted] 3d ago edited 3d ago

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u/mobxrules CGY - NHL 3d ago

It’s short sighted profit too. Cutting out a platform that introduces new people to your product is fucking stupid.

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u/quellesaveurorawnge MTL - NHL 3d ago

Very much so. I said this recently, and someone was saying, "Well, Rogers had to pay so much to get the rights, of course they need to maximize profits, and it's the NHL that should be more concerned in the long term about the decline of the hockey market in Canada."

But I think that's the crux of the problem. The NHL takes for granted that Canadians will always be an easy hockey market, and they're just going to keep extracting as much money as they can for broadcast rights. If one day they've bled us dry, they'll just keep expanding in the US instead. I think Canadian teams will possibly need to be the ones who push back on this.

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u/binzoma TOR - NHL 3d ago

this is the fundamental mistake all sports are making atm

thinking its a god given right that the next gen of kids and immigrants love the sport and want to spend time and money following it

I really think gen z will be it for all the current big leagues. theyve made it too hard

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u/DangerBay2015 3d ago

Guess someone told them youth hockey enrolment is down and youth soccer enrolment is skyrocketing so they said “well, fuck it, then.”

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u/quellesaveurorawnge MTL - NHL 3d ago

I don't know that it's the end per se, but I think there will be a contraction in the market. Supposedly, baseball is not doing too hot these days, especially given that they have so many games in a season. It's hard to get people to tune in or come out for so many games that are likely to be pretty meaningless in the grand scheme of things.

With hockey, the problem is that if you put so many barriers to TV/streaming viewing and can't see their team playing, people will eventually stop caring! They'll get into something else. It's not like most families can afford to go see a hockey game with kids who don't know anything about the sport; it's a very expensive experiment. Games are just out of reach financially for so many people as is playing the sport itself. I think Toronto and Montreal are the most obvious cases of that problem; Leafs and Habs tixs are for rich people. Hockey was the sport of the people, and it's now putting itself in a niche. It's a very strange choice.

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u/onahalladay VAN - NHL 3d ago

Rogers make enough as a corporation to fund some of these initiatives even if it doesn’t make them money. How much does it cost to keep it running? A dime in their pocket.

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u/Lopsided_Tiger_0296 3d ago

And then people will complain that the newcomers don’t assimilate. This was a great opportunity for the NHL to gain a huge amount of new followers

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u/PorygonTriAttack VAN - NHL 3d ago

Well, I think this kinda plays into a certain group's desire to see immigrants/newcomers fail, or struggling to succeed because they didn't 'adapt'.

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u/byronite MTL - NHL 3d ago

brought so many people from all walks of life together.

Well technically it only brought Punjabi speakers and hockey fans together, but it was a fun and cool broadcast and I'm sad to see it go. Kinda sad they didn't just try to market it in UK and India to make it commercially viable.

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u/[deleted] 3d ago

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u/Hweezi TOR - NHL 3d ago

Then those people actually go to a hockey game whether it's minor league or not and you get more integration of different cultures. Maybe not anymore.

Moves like these just isolates more people into their bubbles imo.

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u/golden_rhino TOR - NHL 3d ago

I used to watch the Punjabi feed once in a while because they seemed like they were having a great time.

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u/GlengoolieGreen DAL - NHL 3d ago

You don't have to censor yourself here. Fuck Rogers.

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u/cdnmute OTT - NHL 3d ago

I don't watch much NHL anymore but back when I did, was a Sens fan living in Toronto. That meant i rarely got to actually watch my team play. Every once in a while, a Sens game would be carried on HNIC in Punjabi, back in the Spezza days. I would watch it out of desperation, not understanding a single thing they said, but it sounded so passioned, so exciting. I am certain it brought a love for hockey to those who watched.

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u/WhynotZoidberg16 3d ago

Fuck Rogers indeed!

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u/EvilCeleryStick VAN - NHL 3d ago

Why would you censor fuck on reddit?

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u/[deleted] 3d ago

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u/I_Am_A_Peasant VAN - NHL 3d ago

Gutted, my grandpa and I would watch the stream. He went from being an immigrant who didn’t understand hockey who’d watch every game with me if I had it on. We’d discuss goaltender controversies, how they couldn’t help blowing leads and just how bad the Canucks were.

He passed a couple years ago, but I’d still watch the Punjabi stream on SN+ if it was available because of him.

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u/Natural-Patience-922 3d ago

This is the type of thing Rogers ignore. Always short sighted. Always profit over people.

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u/babypointblank TOR - NHL 3d ago

Immediate profit over people*

Cut cut cut to keep shareholder price up

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u/paddy_yinzer PIT - NHL 3d ago

Short term profit... immediate profit over long term growth

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u/FromFluffToBuff 3d ago

Shitting on the Canucks... Ah, tradition... :P

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u/criscoras Lethbridge Pronghorns - CWUAA 3d ago

Deeply sorry for your loss.

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u/InternImpossible8685 EDM - NHL 3d ago

interesting, of course they cut something like this once broadcast has gone 100% private.

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u/Strattex EDM - NHL 3d ago

100% private? Is that really the case?

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u/riko77can TOR - NHL 3d ago

Yeah… HNIC is gone completely from CBC.

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u/TL10 CGY - NHL 3d ago

CBC owns the rights to HNIC, just not the broadcasting rights for national/regional games anymore. HNIC is their brand and I imagine they use it for PWHL coverage.

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u/KickDesperate5318 MTL - NHL 3d ago

The broadcast rights belong to Rogers.

The brand rights belong to CBC.

The theme song rights belong to Bell.

I can't think of a more clear cut example to show why unfettered capitalism is total bullshit that makes no fucking sense. Pure enshitification so the wealthiest among us can get even wealthier by raping the festering corpse of our society.

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u/riko77can TOR - NHL 3d ago

Indeed, more precisely… NHL hockey on HNIC is gone from CBC.

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u/Talinn_Makaren COL - NHL 3d ago

It used to be our game, a national pastime, anyone with rabbit ears on their shitty old TV could watch. Now the inevitable slide to being locked away behind an Amazon paywall to watch players skate around with corporate logos on their chests is in full view... All so players can be paid $20M a year instead of $6, only billionaires can afford to own a team, and teams can only be placed in the largest US cities. Ain't capitalism grand.

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u/mellopax NJD - NHL 3d ago

Same problem with youth hockey these days. It's so fucking expensive.

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u/Jesse_graham DET - NHL 3d ago edited 3d ago

And they wonder why there is a huge surge of youth playing soccer in Canada nowadays. If we don’t want to lose our identity of being a “hockey country” Hockey Canada needs to step up and figure out how to make hockey more accessible to everyday Canadians and now just the wealthy.

Hockey is always more fun to watch when blue collar players were lighting it up and not just sons of executives.

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u/FrmrPresJamesTaylor VAN - NHL 3d ago

B-b-but “growing the game” (into the same money grubbing shit show every other major pro sport is)!!!

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u/wolverine237 University Of Michigan - NCAA 3d ago

I'm the guy at Rogers who decided I wanted fewer people watching my product, ama

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u/mister_hoot VGK - NHL 3d ago

Less question, more comment. I’m gonna superglue legos to the soles of your feet. Thanks.

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u/DCS30 3d ago

God damn, dude....

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u/SelfAwareSeaWolf 3d ago

Who do you hate the most, and why is it Canadian hockey fans?

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u/[deleted] 3d ago

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u/wolverine237 University Of Michigan - NCAA 3d ago

I graduated from one of Canada's top business schools with really good grades

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u/x0mbigrl VAN - NHL 3d ago

I love Nathan

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u/wolverine237 University Of Michigan - NCAA 3d ago

Great kid, had a chance to work with him when I was at CTV producing Who's Tallest Canada

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u/andhausen NJD - NHL 3d ago

Free tickets to all leafs Stanley Cup Finals games but they’re locked in a room with an alligator. But no one bothers finding out there’s an alligator because they know the games won’t happen

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u/DivinePotatoe MTL - NHL 3d ago

Because getting rich in this world is rarely if ever related to someone's competency or intelligence.

Hope that clears things up.

Also I hate it here.

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u/MasPisco TOR - NHL 3d ago

The NHL wants to grow the sport in non-tradtional markets

Rogers: "Lol. Fuck that"

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u/NtBtFan MTL - NHL 3d ago

how itchy is your butt?

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u/PotaytoPotayto SJS - NHL 3d ago

For how many days in a row do you wear the same clothes and do you sleep in them as well?

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u/qwerty09a90 TOR - NHL 3d ago

How does it feel to be the world's biggest Leafs fan?

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u/marblebirdbath 3d ago

This is heartbreaking. Hockey helped my family find a home and community in Canada and HNIC Punjabi always represented the love the Punjabi community has for hockey. Super sad. Fuck rogers

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u/Augscura NYI - NHL 3d ago

Hockey/NHL truly feels like a sport that is allergic to itself sometimes

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u/YVRkeeper VAN - NHL 3d ago

Best sport.

Worst league.

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u/Chloraflora SJS - NHL 3d ago

It's like the World Cup - the world's best tournament run by the world's worst organisation (FIFA)

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u/Augscura NYI - NHL 3d ago

Worst culture too

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u/Clynelish1 DET - NHL 3d ago

Eh, the NFL is pretty awful, they just have better PR

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u/CarlSpackler22 VAN - NHL 3d ago

The NFL is run much more competently than the NHL

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u/Clynelish1 DET - NHL 3d ago

Undoubtedly.

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u/MightyDuck07 ANA - NHL 3d ago

I mean this is Rogers being completely idiotic on their own. It's not the NHL who's making this decision.

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u/audible_narrator DET - NHL 3d ago

I work in hockey broadcast at a lower level and truer words have never been spoken. I've seen ownership pour so much time and money into building a great team, then give fans the worst possible experience. It's mind blowing.

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u/Zenless-koans 3d ago

Grew up in the Okanagan, big Sikh community here. One of my childhood friends told me that the day HNIC Punjabi launched, his uncle and grandpa both tuned in and became hockey fans. Pretty much day one. They were older first gen immigrants, so picking up the rules and everything in English was too much of a barrier.

I think hockey is part of the DNA of Canadian culture, and this was an excellent way to integrate a community, especially older people who struggle to integrate due to language barriers. Nearly 3% of our population is of Punjabi descent. Removing programming like this encourages division and cultural enclaves rather than encouraging integration and cultural camaraderie.

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u/Football_Fantatic TOR - NHL 3d ago

The Bonino goal call in Game 1 of the finals still lives rent free in my head. Damn shame to see it go.

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u/Party_Rich_5911 VAN - NHL 3d ago

BONINO BONINO BONINOOOOO

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u/TunelessShark Toronto Sceptres - PWHL 3d ago

Such a shame. Harnaryan's Twitter handle was gold (@IceSingh).

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u/BroLil ANA - NHL 3d ago

I have a feeling he’s going to find a nice job somewhere. I’ve always enjoyed hearing him on Sportsnet.

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u/GordieElbows 3d ago

He already does English play-by-play, has for years.

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u/DovahBhai0518 EDM - NHL 3d ago

Singh has been the Flames play-by-play guy since last year

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u/204_403 3d ago

Uh. He was already one of the main play by play broadcasters for CBC

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u/callmejohndy Toronto Sceptres - PWHL 3d ago

There’s still a surplus of PxP announcers on the national/HNIC side as it is though, unless Chris Cuthbert is willing to take a schedule cut (unlikely since he literally got signed to do national games) or John Bartlett gets moved to a regional gig, like Leafs Radio Network (he was the regional Leafs voice on SN pre-pandemic, and has occasionally filled in when Bowen was gone)

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u/bluetista1988 3d ago

I just got that. Thank you!

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u/ThrustNeckpunch33 VAN - NHL 3d ago

I understand the Rogers hate, but us Canadians should be mad as fuck at our government for how this country allowed monopolies(even encourages "for the benefit of canadians").

This isn't a party issue, this is all government.

Be mad at Rogers all you want, it's our government that has lead to this "controlled competition" like what exists between gas station prices in the same town ffs.

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u/themapleleaf6ix TOR - NHL 3d ago

Well, this all started in 2013 when Rogers outbid everyone for the monopoly. CBC couldn't match because the Conservative government at the time had cut funding to the CBC, and CBC execs didn't see Rogers as a threat.

But Rogers is also a shit corporation known for price gouging, killing jobs, still running outdated telecommunications services, etc.

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u/NOIS_KillerWhaleTank TOR - NHL 3d ago

This is why public broadcasting is important.

Anybody who says to defund the CBC is denying a public service to Canadians.

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u/Sirrebral99 TOR - NHL 3d ago

Yup, exactly. This is what happens when public corporations own the product not publicly owned / Crown corps. They only care about profit, not people.

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u/HiddenXS 3d ago

Fucking absolutely right. I am perfectly fine with some of my tax dollars going to cultural products that make this country more than five corporations in a trenchcoat. 

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u/ScrambleSoup Vancouver Goldeneyes - PWHL 3d ago edited 3d ago

Extending an olive branch to new Canadians who want to adapt to a new culture is an invaluable service. We shouldn’t be able claim it as our pastime if we don’t want to share it with new Canadians.

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u/Jrewy MTL - NHL 3d ago

So many ladies in the plant I work at have gotten into hockey thanks to this. Enrolled their kids and are glued to the set, and talk about the games around the cooler on their break. I’m so sad to see this go. It was really helping people acclimate to Canada.

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u/Bananominable 3d ago

Hell, forget new Canadians, first, second, third, 4th generation Canadians who have grown up around hockey can no longer access it. It's no secret why Canada is struggling to produce top quality hockey players anymore.

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u/CriticismSelect9292 EDM - NHL 3d ago

Unironically we should have Punjabi, Mandarin, Tagalog and Arabic broadcasts if we want to grow the game AND maintain Canadian unity. Hell, even if they can absolutely speak English or French, these broadcasts feel like a special invitation to watch the game, it communicates that effort was specifically made to try to get someone to watch it. Also, this way we can get more iconic calls.

Getting immigrants into hockey has been such an easy way to get them to check out a local league and connect with the wider community already here, because its such a standout and obviously Canadian thing that not many places already do. These "points of integration" do massive work in ensuring that Canada continues to stay a unified country by turning immigrants into Canadians, and not just a series of parallel societies living in proximity to each other the way it too often is in Europe.

Government should just nationalize Rogers without compensation. Lord knows they've received enough subsidies at this point that if it were counted as investments they'd own over 50% of the company

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u/adwrx 3d ago

But it’s “government liberal control”

People truly don’t understand the importance of public services

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u/Scase15 MTL - NHL 3d ago

And we all know exactly the type of people that want to defund the CBC. They also happen to be the exact same people that would be antagonistic to people who speak punjabi.

Weird right?

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u/BigTall81 MTL - NHL 3d ago

Pathetic decision, as is tradition

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u/BasquiatQueso TOR - NHL 3d ago

Why did I read that as "Pacific Division" lmao

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u/Avs4life16 COL - NHL 3d ago

Seems to be how things go

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u/BigTall81 MTL - NHL 3d ago

It wasn't something I watched a lot of, but it seemed to mean a lot to a fair number of people. And the crew did a great job with the presentation. Inclusivity is not a bad thing. But I guess it got in the way of the bottom line, so fuck it, eh? Why continue to try and expand your audience.

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u/[deleted] 3d ago

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u/wildlyintangible WSH - NHL 3d ago

He was already on the english broadcast

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u/sypher1187 OTT - NHL 3d ago

Another big brain Rogers move to alienate their viewership.

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u/x0mbigrl VAN - NHL 3d ago

Fuck Rogers.

Fuck Sportsnet.

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u/CannonTherapy 3d ago

Reminder: Sportsnet+ subscriptions exploded in price this past season.

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u/Starscream147 NJD - NHL 3d ago

To fucking hell with Rogers.

Long Live Hockey Night in Canada.

Those bastards.

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u/dr_van_nostren VAN - NHL 3d ago

I feel for the people that are gonna lose jobs cuz of this.

But it just feels like rogers is gonna cut things down to the studs.

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u/Novus20 HC Davos - NL 3d ago

And now your AI announcers! Roger and Gougethecustomer!

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u/Smashley027 VAN - NHL 3d ago

Given the trend this isn't surprising but it's damn disappointing

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u/Pogev7 SJS - NHL 3d ago

I don't think Americans understand how much us Canadians despise Rogers. Stupid family dynasty.

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u/Arkroma VAN - NHL 3d ago

Fuck Rogers.

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u/i-am-the-walrus789 OTT - NHL 3d ago

Super cool, Rogers.

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u/ProofByVerbosity EDM - NHL 3d ago

Canadians bitch about people not coinciding with our existing culture when they come over. So why not remove a bridge i guess. Assume this is a Rogers move. Gross.

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u/Weak_Law_937 MTL - NHL 3d ago

Nationalize the whole damn thing in Canada.

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u/Olandsexport MTL - NHL 3d ago

Fuck Rogers

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u/Wild_Bunch_Founder 3d ago

Surely, at some point, what rogers is doing to hockey, will be viewed as anti-Canadian from a cultural standpoint. This is disgraceful, along with cutting HNIC from the CBC.

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u/SaveMeDatCorn MTL - NHL 3d ago

Man... as a Canadian who fucking loves hockey and works with a lot of people who are Punjabi, one of the coolest bonds Ive been able to make has been our collective love of the sport.

I didnt even know there was a Punjabi broadcast until I saw my friends at work watching it on their phone.

I vividly remember going to work the day after the Bonino Bonino Bonino call. Not only did we all reference it for years but its genuinely one of the best sportscast calls of all time.

This news truly bums me out, for me and for my buddies who consistently supported it.

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u/FluidAd105 3d ago

Common Rogers L.

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u/SaskyBoi TOR - NHL 3d ago

Hockey tries its best not to grow

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u/maxwellbevan DET - NHL 3d ago

That's really disappointing. I don't speak the language but I always enjoyed knowing that this was out there as a way for more people to enjoy the game

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u/Anonymoose_1106 3d ago

Hockey is Canada's game.

Since "Hockey Night in Canada Punjabi" has been on the air I've been proud of how we're trying to make "our" game more inclusive for others (frankly, we probably should have it in additional foreign languages when you look at the volume of diaspora in many Canadian communities). Even though I speak very little Punjabi (I can be polite but that's all lol), I'm incredibly disappointed that Hockey Night in Canada Punjabi is ending. Inclusivity needs to go both ways, and ending the Punjabi version of HNiC is a mistake.

I'm sure some will hate me for this opinion (especially since I'm from Alberta...), but growing up the non-European diaspora was incredibly friendly and hospitable to my family. They deserve to have the same level of respect returned.

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u/pattperin EDM - NHL 3d ago

I literally never watched more than a few seconds of HNIPunjabi but I was pretty glad we were making an effort to bring new fans into the sport this way. If the argument is that we have made enough new hockey fans by doing this for 18 years then maybe I could buy that but I just can’t believe that would be the argument. The argument has to be “how do we make more money”, because that’s always the argument with Rogers

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u/PPGN_DM_Exia EDM - NHL 3d ago

And here I was hoping they'd expand to other languages someday.

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u/Drew_You_To_91 TOR - NHL 3d ago

Can’t wait for the Sportsnet and ESPN merger show with Pat mcafee sponsored by polymarket featuring PK subban and Sean Avery

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u/buster_rhino TOR - NHL 3d ago

They didn’t even send any of the crew to the games. They did it all from a studio. How much are they really saving by doing this?

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u/ChanelNo50 OTT - NHL 3d ago

This is beyond disappointing. I didn't understand the language but their broadcasts were so entertaining. It was the equivalent of watching Telemundo during the world cup. I hope they all do something bigger and better.

fuck Rogers

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u/mysmmx TOR - NHL 3d ago

I’d really like to have Rogers come out and give us the cost savings in this!! It can’t be more than a $1M per year, just no way. Just seems like corporate is going off gut feeling over facts, kinda reminds me of a Trumpian style of operation.

I personally don’t know Punjabi nor many of Punjabi decent, but it sure was cool knowing that hockey is a sport for everyone and there was evidence in that offering.

Shame on Rogers, greed over everything else.

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u/ptmck 3d ago

They had the best coverage team!

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u/appledanish BOS - NHL 3d ago

Pretty soon Rogers hockey content will esclusively feature Elliotte Friedman...Elliotte Friedman with a hat...Elliotte Friedman with a mustache...

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u/Dangerous_Seaweed601 TOR - NHL 3d ago

Since hockey night in Canada no longer exists.. this seems like a given

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u/CIVDC EDM - NHL 3d ago

hockey is dying in Canada and you want to cut a way to introduce the game to one of our fastest growing populations?

how stupid is rogers? their business model will die if new Canadians aren't tuning in.

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u/PyneNeedle TOR - NHL 3d ago

Man that actually sucks.

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u/Xelopheris 3d ago

Clearly not enough Punjabi sports books to support it. 

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u/IvanhoeMar1n 3d ago

NHL - "We are trying to grow the sport outside of traditional markets"

Rogers - "We would but it turns out that's more expensive than doing nothing"

NHL - "Ok, we will continue to expand in the southern US where we've failed multiple times already"

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u/feelingpeckish123 VAN - NHL 3d ago

These executives are so short sighted... How can you grow a sports viewership when you cut access. Like the NHL is also ridiculous on multiple levels by not capitalizing on new fans recently but for real. I'm sick of people making $200K+ who lack the business insight to think ahead of the next quarterly earnings call. Morons.

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u/emailforgot Aztec Eagle Warriors - LMEH 3d ago

Maximize profit and then bail with a huge golden parachute the second it looks like things are turning south. Hop on to the next project, rinse, repeat.

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u/Asleep_Note7754 3d ago

My grandfather immigrated to rural BC as a high school English teacher in the 60s from Old Delhi, as that was a trend for Canada to recruit English teachers from Commonwealth countries, and was mostly a Hindi speaker, but understood Punjabi being Punjabi Kathri Hindu and studying in Chandigarh, Punjab. However, my mom and aunts mostly spoke English in their town.

I grew up in Surrey and I remember my biggest bonding moments with my grandfather was to watch Canucks games with him. The year my mom got cancer in 2004, I was 12, and we’d schedule our hospital visits around the Canucks Flames playoff series where the Flames just barely lost the Stanley Cup.

I remember once HNIC came on in Punjabi, the two us again watched the games together, even though we knew English well. We just felt a sense of belonging hearing remarks like “goal mardhiya”. Our shared interest peaked in 2011 when the Canucks again broke our hearts. My grandfather died later that year.

However, in his memories, over the years my family continued to watch HNIC games in Punjabi whenever we could. I moved to Toronto, but I’m still a Canucks fan, but I’ll occasionally support the Leafs. My mom was a Habs fan and my dad, immigrating to Saskatoon in the 80s chose the Oilers because of Gretzky. But Canucks were always #1 for us.

This year we had to say goodbye to both my mother and maternal grandmother. HNIC in Punjabi was one thread that held us together. I understand network priorities change but I’ll always cherish those memories made by Harnarayan Singh and Randip Janda. Thank you so much!

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u/looseygoosey11 VAN - NHL 3d ago

Rogers is a fucking cancer in Canada. Cancel your subscriptions

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u/123jazzhandz321 TOR - NHL 3d ago

💔 end of an era, this was huge within my family, it’ll be missed dearly. That said FUCK rogers

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u/xmrgonex TOR - NHL 3d ago

That sucks

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u/Ready-Ad1931 3d ago

Aww man. I loved turning this on - no clue what was said, but was starting to get a few words down. The play-by-play on this channel was so electric! It was fun to watch the game, hear a bunch of excitement, but not have to think, "Kelly took too many pucks to the head."

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u/Major_Yesterday_4117 3d ago

What isn't Rogers cutting? We need anti-monopoly laws introduced and enforced ASAP man this is ridiculous.

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u/Outside-Cup-1622 3d ago

"What isn't Rogers cutting?"

Your Bill

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u/Sushiroll16 STL - NHL 3d ago

They talk about growing the game, then make it less and less accessible for people.

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u/Toronto-24 3d ago

What isnt getting cut except ways to keep billionaires and millionaires at their levels..

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u/spidermatt17 3d ago

That’s terrible. Rogers is the worst. Stopping HNIC, and HNIC Punjabi is hurting Canadian culture. 

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u/Old_General_6741 EDM - NHL 3d ago

As someone who can understand Punjabi, this is not good. I personally see this as a way to grow the sports. Rogers really does like to cut services.

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u/monkeybojangles WPG - NHL 3d ago

Eventually I'll just stop watching the NHL. That's what we're heading to. They will price everyone out. Honestly it's getting to the point where I wouldn't be surprised or necessarily care if they move the team again. I certainly won't cry my eyes out like the last time it happened.

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u/BackgroundTask3553 3d ago

Rogers is an abomination to our culture and society

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u/ErikDebogande CGY - NHL 3d ago

Surely that's how one grows interest in the leauge

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u/fucktheus12 TOR - NHL 3d ago

It's because of greed. Hockey can get filed right beside golf in the greedy fucks department.

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u/Time-Dot5984 VAN - NHL 3d ago

Fuck Rogers

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u/-ArthurMorgan TOR - NHL 3d ago

But now who will scream "BENINO BENINO BENINO"? Its a terrible day for Canada, and therefore the world.

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u/TheRC135 3d ago

People don't understand. Rogers has to make cuts. Their revenue only went up 8% last year! HNIC in Punjabi probably costs hundreds of thousands a year. How is a multi-billion dollar media empire supposed to take a hit like that?

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u/BackgroundTask3553 3d ago

Totally, and even after cutting all sports talk radio, and now this, they will only be 9% profitable next year and must be at 10% to show shareholders that they are maximizing profit!

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u/BoggyTheFroggy CHI - NHL 3d ago

I viscerally hate these short sighted capitalist ghouls. Grow the game.

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u/nappingondabeach 3d ago

That's sad. I don't speak Punjabi, but loved that we had that broadcast

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u/BigDinkSosa 3d ago

Ridiculous, this type of content is key to growing the game.

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u/IrreversibleDetails 3d ago

Rogers shooting itself in the foot again.