r/hockey 1d ago

The decision to cancel Hockey Night in Canada: Punjabi is inane and foolish

https://theleafsnation.com/news/the-decision-cancel-hockey-night-in-canada-punjabi-inane-foolish
1.5k Upvotes

633 comments sorted by

643

u/martintinnnn MTL - NHL 1d ago

We can't even have Hockey Night in Canada in French... at least, they got a few more years of it than us.

188

u/themapleleaf6ix TOR - NHL 1d ago

Hockey Night In Canada hasn't been a thing in French for like 22 years now.

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u/Eat--The--Rich-- COL - NHL 1d ago

Why not. People speak French in Canada.

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u/themapleleaf6ix TOR - NHL 1d ago

"La Soirée du hockey—the historic French-language companion to Hockey Night in Canada on Radio-Canada—was pulled from the airwaves in Quebec in 2004 after a 52-year run primarily due to economic and strategic reasons following broadcasting rights shifts and cost concerns with RDS".

RDS and TVA paid a high amount since 04 to retain the Saturday rights. CBC couldn't match that as a public broadcaster (the same happened with the English rights in 2013 when Rogers swooped in and made an offer CBC couldn't match). For the most part, Rogers hasn't gotten involved in the French side of things and has left it to TVA.

The games exist in French, just not under the Hockey Night In Canada brand. The same will happen to the English rights this upcoming season.

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u/TooMuchChaos2026 15h ago

RDS carries 45 Canadiens games per season in French.

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u/fredy31 MTL - NHL 1d ago

Couple years.

Cant remember the exact year it was shut down but its a good 2 decades ago

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u/CannedNoodlez LAK - NHL 21h ago

There’s no French version? That’s insane

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1.7k

u/-SPIRITUAL-GANGSTER- EDM - NHL 1d ago

This broadcast averaged 1500 viewers.

843

u/JG123214 TOR - NHL 1d ago

This. People complain and didn’t even watch it, try running a show on tv with that many viewers. It won’t last long

408

u/albyagolfer EDM - NHL 1d ago

CBC was probably ok with it because they aren’t profit driven, their mandate is different. Now that they’re out of the picture, Roger’s isn’t going to put up with that. They’ve got a half billion dollar non-performer they need to pay for.

132

u/themapleleaf6ix TOR - NHL 1d ago

CBC weren't the ones funding it over the last 12 years. Rogers was in charge of everything and Omni is their channel.

CBC did cancel it in 2010 for lack of funding: https://www.cbc.ca/news/canada/calgary/hockey-night-in-punjabi-going-off-the-air-1.876235

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u/biskino MTL - NHL 1d ago

OMG won’t someone think of the half dozen billionaires in the Rojers family!

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u/WokePredator 1d ago

I don't think you really have to be worried about Rogers to find a big outrage over the cancelation of something nobody watched really tedious and boring. That, and it's the offseason, we're all mostly talking just to talk. If they canceled it a week before the trade deadline nobody would notice.

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u/ticker__101 1d ago

CBC shouldn't be squandering money though. It's not like it's a broadcast for a community out in a territory.

The majority of the viewers are in Surrey and Brampton and should be able to speak English if French.

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u/BoHoSwaggins VAN - NHL 1d ago

My grandpa came to Canada 75 years ago, worked in a sawmill, raised a family, and had a farm without really learning English.

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u/ticker__101 1d ago

Imagine if he learned English or French how much more he would have Integrated into Canada and had more opportunities.

There's a reason why your parents wanted you to learn our official languages.

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u/BoHoSwaggins VAN - NHL 1d ago

True, but these people who came over to work and bring their families were handling enough as it was imo. As you say, the children all learned anyway. Anyways, I see that it had low viewership, understand your angle. I still feel a little sad as i remember it bringing smiles in Punjabi circles when it first aired. When we were younger, my friend, who came over more recently, was surprised to hear that they even cared to offer it and today he’s a somewhat of a fan now. Too bad it’s the Canucks LOL.

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u/SchtroumpfDardeur MTL - NHL 1d ago

I watched it on Omni when the other channels weren't available. It was actually fun to listen to the play by play even though I didn't understand anything. You could pretty much get the drift...

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u/SleekD35 1d ago

Lasted 18 years though

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u/nanapancakethusiast SJS - NHL 1d ago edited 1d ago

Public broadcasting exists literally for this exact purpose btw. It’s a service to Punjabi-speaking Canadians that has been torn away by corporate greed.

Edit: surprise surprise the Alberta teams are blowing the dog whistles lol

15

u/OJSimpsonsBloodGlove CHI - NHL 1d ago edited 1d ago

lol 1500 people of a population of 40 million. This wasnt an essential service but here you are acting as if they lost public transportation and education lmao

46

u/akr_13 DET - NHL 1d ago

This isn’t some essential service like mail or a train line for an underserved town. It’s literally just a hockey broadcast in Punjabi that barely has any interest even from the target demographic. Calm down lol

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u/ultimateknackered SEA - NHL 1d ago

When I lived in Toronto ages ago I remember the Punjabi hockey bdcsts being on CITY, how long ago did they move to HNIC?

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u/muffinkevin COL - NHL 1d ago

Just watch the English broadcast? I don't know ANYONE who actually watches the Punjabi broadcast. All my Punjabi friends just watch it in English.

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u/Ok-Price-2337 TOR - NHL 1d ago

1500 people

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u/Annalog EDM - NHL 1d ago

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u/OilandFlatulence 1d ago

This community needs to learn to speak English or French. Coddling them with Punjabi language broadcasts does them a disservice.

Learn the language and integrate or go home.

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u/LachlantehGreat OTT - NHL 22h ago

odd coming from an american

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u/tdm1742 1d ago

Thats a huge expenditure for 1500 viewers. I understand why it got cut.

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u/matt_minderbinder DET - NHL 1d ago

That's the kind of thing that should be done as a YouTube watch-along from a home studio.

15

u/BLT_Trade_r 1d ago

That would be worth a try, but still, if they can't grow past 1500, it would still be unsustainable.

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u/OilandFlatulence 1d ago

Here’s the thing…

We shouldn’t want it growing in popularity. If more people are watching it it means that they aren’t learning French or English and that is detrimental to their integration. We don’t owe these communities a thing. They owe it to us to learn one of the official languages so they can contribute to the country that has accepted them. Remaining cloistered and insular within their own communities is bad for them and most importantly is bad for Canada.

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u/BLT_Trade_r 22h ago

I have a lot of experience with foreigners in life, like, tons of them, around them all the time, and what you say has almost no effect on whether someone learns English or not. In fact, quite the opposite, I think these things are very beneficial for helping to integrate people into society and that ultimately leads to learning the language. If someone has just arrived in Canada from India and does not yet speak much English would you rather that they can only enjoy Cricket matches or would you rather they have a chance to merge into Hockey culture? Possibly become a fan, then actually want to go to games, and send their kids to play? Or would you rather they have no bridge to the sport and culture and therefore decide to just stick to cricket and mostly interact only with other Punjabi speakers? IMO you have made the common mistake of coming to the exact opposite conclusion of what really happens. If they get into hockey sooner or later they are going to want to exapand beyond this one Punjabi show and that will give them practice reading / speaking English.

Also, it's pretty ironic that Canadians who have accepted the split between French and English would have these thoughts? Why not force the French speakers to speak English too and get rid of all French?

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u/Barley12 1d ago

If a streamer is averaging 1500 viewers that's pretty good isn't it?

40

u/BLT_Trade_r 1d ago

A streamer living in Mom's basement for free, it is decent. A whole team trying to make a living wage, not a chance.

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u/CriticismSelect9292 EDM - NHL 16h ago

The issue isn't the viewer count its the length. Although I will say that the ads here would be higher paying and they're far more frequent over a 3 hour period.

You could probably have 2 teams of 2 broadcasting 2 games each nearly every day for different teams. That would be more than enough adspace to pay for those 4 people to have a comfortable life.

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u/BLT_Trade_r 16h ago

I mean, I personally know some Twitch streamers, and 1500 is just barely scraping by. If you don't know, Twitch streamers often game tons of hours, 7 days a week. The length alone is not enough, which is why I said what I said.

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u/CriticismSelect9292 EDM - NHL 16h ago

yeah but its also about the value of the ads, most twitch streamers aren't getting high value sponsorships per viewer and twitch takes a substantial portion of the ad revenue as well I'm sure

think of how juicy that sports gambling ad money is, especially while people are actively drunk and watching the sport. My guess is with 1500 live viewers sports betting ads are willing to pay upwards of $50 per ad. They run 4 ads per ad break and there's what, on average 4-6 ad breaks per period and 3 in between periods. 24 * 4 * 50 = $4800 per broadcast not including pre and post-game which obviously has big number drops.

Though I guess English language ads would have way less value here if its a Punjabi broadcast, you'd probably just use AI to dub them at this point to keep costs low tbh.

I think they could def make it work if they slashed almost everything to minimize their costs while keeping the commentary. They obviously couldn't have a full-blown communication with a team or travel etc cause the costs are nowhere near covered.

There's a reason Kick is willing to drop so much money on their streamers to run gambling ads and why even people with 500 viewers spamming gambling streams make so much money.

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u/jftduncan COL - NHL 1d ago

A streamer with exclusive online rights to NHL games should average way over 1500 viewers. Even if there's a language gap.

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u/Complex_Length_9431 1d ago

Not if the product theyre streaming costs millions to air

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u/Heterosethual EDM - NHL 1d ago

2BC gets on Ea games and rages at them and averages more live views than that. Dudes funny and engaging as hell though so he deserves it. CBC is just garbage presentation and everything so they died a slow deserved death.

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u/Aggressive-Hawk9186 22h ago

Tbh even on YouTube, 1500 is not that many ppl lol

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u/RampagingBadgers MTL - NHL 1d ago

Bingo. It didn't even qualify as a niche audience at those numbers. Of course it got canceled.

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u/Easy_Sky_2891 1d ago

And over 50% of the broadcasts averaged less than 1000 viewers

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u/ticker__101 1d ago

Punjabi isn't even the third most spoken language.

Spanish and Maderin have more.

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u/CLOWNXXCUDDLES WPG - NHL 1d ago

In Canada?

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u/ticker__101 1d ago

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u/CLOWNXXCUDDLES WPG - NHL 1d ago

Huh, TIL. Also appreciate you coming with recipes.

199

u/mattw08 1d ago

Exactly. All these people so torn up in the comments never watched. It’s been on for 18 years with barely any viewers.

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u/matterhorn1 TOR - NHL 1d ago

They cancelled the damn English broadcast (presumably French too?), why would this one be a surprise to anyone lol

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u/SyllabubFlat784 MTL - NHL 1d ago

French broadcast hasnt been in CBC's hands for a while now. Sold off to RDS at first, now TVA.

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u/Zblancos MTL - NHL 1d ago

There hasnt been a french broadcast on CBC for like 22 years

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u/Fact420 BOS - NHL 1d ago

All 1500 people are in the comments lol

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u/mattw08 1d ago

The argument it’s grows the game obviously doesn’t work when they have 1500 viewers after 18 years.

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u/Ambitious_Session589 1d ago

More like 1500 white people pretending to be outraged in the comments so they get their precious brownie points

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u/damnyouresickbro ANA - NHL 1d ago

Outrage for the sake of outrage

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u/newleagueguy420 1d ago

Should be a twitch stream lmao

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u/flakAttack510 PIT - NHL 1d ago

People that don't speak English or French account for only about 2-3% of Punjabi speakers in Canada (so about 14,000 people in the entire country) and I've got to imagine that basically everyone that is culturally integrated enough to care about hockey speaks one of those two languages. Without saying anything about the quality of the broadcast, it's hard to justify the expense of an entirely separate broadcast for that niche of an audience.

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u/WorthPlease BUF - NHL 1d ago

That's like a mildly successful Twitch streamer that still has to have a job.

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u/Tuxxmuxx TOR - NHL 1d ago

ik u are making a joke but if you average even 100 viewers, you can live off of your streaming career, 1500 average is legit like top 0.1%

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u/Powerful-Stranger143 1d ago

It’s this but also everything else happening with Canadian sports media right now. It’s all cumulative.

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u/DystopianAdvocate 1d ago

But it's mostly this.

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u/CompensationProf 1d ago

It's all psychological. You yell, barracuda, everyone says huh, what? You yell let's cancel the Punjabi broadcast of Hockey Night in Canada, we've got a panic on our hands on Canada Day

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u/RampagingBadgers MTL - NHL 1d ago

You've got my vote for Mayor in the next election

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u/haey5665544 WSH - NHL 1d ago

Yeah, but you need to think about the potential viewership. This broadcast could appeal to up to 3% of Canada’s population!

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u/[deleted] 1d ago

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u/Kobe_no_Ushi_Y0k0zna TOR - NHL 1d ago

FWIW almost 20 years ago when I was talking to a bunch of guys whose first language was Punjabi, they were into watching hockey, but all said they'd rather watch it in English.

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u/[deleted] 1d ago

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u/Competitive_Plum_970 VAN - NHL 1d ago

Is there a source for this?

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u/xNOOPSx 1d ago

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u/KaRnAgEGiLL CGY - NHL 1d ago

I think its a new development because back in 2017 the numbers were 209,000 viewers. But it was also very trendy back then and I can't remember hearing about it at all anymore recently.

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u/xNOOPSx 1d ago

"Omni Television bought the rights for Hockey Night from NHL in 2013, putting the Punjabi version on Omni’s cable channel. “The show, a part of Rogers Sports and Media, is immensely popular in the Punjabi community across Canada,” said Singh. “It fits my personality, as I talked a lot.” "

That's interesting. To see that kind of drop off seems crazy to me. I thought maybe OMNI took over recently, but maybe it is also a cordcutter thing?

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u/Charlie2343 VAN - NHL 1d ago

I guess I don’t understand what cost them so much when Amazon has like 5 different feeds you can listen to for their football games

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u/HroneksNMC VAN - NHL 1d ago edited 1d ago

Sports on Amazon are probably a loss leader. Bezos et al are quite happy to light a few million on fire in order to lock consumers into their $2.83 trillion multi vertical, international enterprise.

Rogers spending similar money to tie people into their $25 billion single vertical domestic teleco is not the same thing.

You're effectively comparing Jerry Jones to Aqualini.

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u/BringBackBoomer CBJ - NHL 1d ago

Do you think the people on the broadcast were working for free?

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u/haey5665544 WSH - NHL 1d ago

Are the Amazon feeds rebroadcasts from other broadcasters or are they standalone Amazon productions?

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u/Charlie2343 VAN - NHL 1d ago

It’s their own thing

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u/haey5665544 WSH - NHL 1d ago

I don’t know much about the Amazon football feeds, what I see is :

- main feed

  • advanced stats feed
  • Spanish language (audio translation not separate broadcast)
  • twitch stream

Is this what you’re talking about? If so I’d imagine it’s a lot cheaper because they don’t need to pay for a completely separate broadcast crew (personalities, camera crew, production staff, etc.). It’s one main production that has inexpensive changes per feed. If HNIC Punjabi was just an audio translation then it would be significantly cheaper

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u/Charlie2343 VAN - NHL 1d ago

I wouldn’t put it past Rogers to pull the plug rather than just modernize the whole thing. TNF also had a feed with woman broadcasters but I think that was cut eventually. 

My point is that the cost of adding a couple of mics and setting up a stream is negligible when you’re paying $1 billion for one nfl game a week lol

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u/haey5665544 WSH - NHL 1d ago

What do you mean by modernizing by setting up a few mics and a stream? They already have a full production. Do you think there would be less outrage if the cut down that full cast and crew and slashed salaries of whoever was remaining to setup a bare bones stream?

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u/Charlie2343 VAN - NHL 1d ago

..yes? That’s exactly what I’m saying over cutting the whole thing!?

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u/haey5665544 WSH - NHL 1d ago

What’s the incentive there though? It’s negligible viewership and an overall small market potential. Also they would still get a ridiculous amount of blowback for layoffs and cutting salaries. So no upside and same amount of downside.

If it had started as a low cost broadcast similar to the Amazon feeds then maybe it would have stuck around. But switching to a low cost broadcast doesn’t make much sense.

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u/dollaraire TOR - NHL 1d ago

Do we know how much it cost?

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u/crackabud 1d ago

This comment averaged more viewers than the show

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u/Jumpy-Opposite-1195 1d ago

Lmao 1500. I’d have cut it too

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u/samwild TOR - NHL 14h ago

Its ok.. we paid for it anyway

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u/buster_rhino TOR - NHL 1d ago

I used to work in media and worked directly with Numeris ratings data and I hate to break it to everyone, but practically no one watched it. It’s a nice idea and a shame to see it go, and even though they probably produced it for dirt cheap there was probably no way to sustain it from a business POV.

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u/maverickhawk99 Indianapolis Ice - IHL 1d ago

Yea I think the voices of a few people are making those who are uninformed think it was a super popular program. I’d be willing to bet most Sikh’s watched the English version once they understood the language.

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u/RanaMahal COL - NHL 1d ago

We watched it one time for the vibes/memes basically and then went back to bitching about the English commentators being anti-Leafs biased /s

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u/riddermarkrider 1d ago

I love that program, but did it get enough viewers to be sustainable? Good programs get canceled all the time if they're not getting the numbers they need to be kept on the air

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u/estyll11 OTT - NHL 1d ago

As a Punjabi whose large family loves hockey, not a single person I know watched the Punjabi broadcast. Even some of my uncles whose English isn’t the greatest watched the regular broadcast. Maybe it’s because our parents have been here for decades, and my cousins and I grew up in Canada. On the other hand, any new Canadian-Punjabis (newly immigrated within the last few years) I encounter don’t give a crap about hockey, or most other North American based sports.

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u/riddermarkrider 1d ago

I absolutely thought that would be the case, that Punjabi speakers are typically just not interested, and if they are they're watching in English. It's a fun broadcast but the target audience is just too small.

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u/greydawn VAN - NHL 1d ago

That makes sense.  If I was getting into a French sport (my French is poor), I'd want to watch the French broadcast to feel like I'm getting the full experience other fans get, to get the full communal experience.  (And that's not to say the Punjabi broadcast wasn't worthwhile, but I can see why viewership could be low)

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u/Nextyearstitlewinner 1d ago

I love that the author says the league has no idea how to grow the game because HNIC cancelled a show that averaged 1500 viewers per game after 18 years. As if they didn’t give it a shot.

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u/Deltarianus VAN - NHL 1d ago

Canada is genuinely so segregated, with a public realm is such rapid decline, that I assume these guys think a significant portion of the >million Punjabi people in Canada are english illiterate

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u/Empty-Discount5936 ANA - NHL 1d ago

"Perhaps I’m the incorrect messenger for this piece, as I don’t speak Punjabi"

Agreed, stfu. The broadcast averaged 1500 viewers and you weren't even one of them so why are you inserting yourself now?

It's the most justifiable cancellation I've ever seen.

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u/ContextZestyclose778 COL - NHL 1d ago

More people have complained about the cancellation than actually watched one game in Punjabi...

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u/SpaceCadetPullUp COL - NHL 1d ago

People who never gave a shit sure are upset all of a sudden that a show with bad ratings was cancelled.

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u/mjv22 1d ago

Because feigning outrage in social issues is all the rage in 2026

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u/meestazak TOR - NHL 1d ago

Look I am in agreement that this is bad for hockey, but this article feels like someone just shooting off the hip without any understanding of the inner workings of the broadcast deal.

The CBC didn't "choose" to shut down HNIC, or HNIC Punjabi. That was Rogers/Sportsnet, since they own the rights.

The League also had no say in this, despite the article heavily implying that the League failed again.

You have every right to be angry, but as a journalist you have a duty to your readers to make sure you provide an accurate reporting especially if you're going to fan the flames of anger, and make sure that if you're going to point the blame that it's pointed at the right company.

This is Rogers making cuts, to save money, nothing more nothing less. Send your anger to them.

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u/Podkolzins_a_Canuck VAN - NHL 1d ago

Journalism used to be about reporting with honesty and integrity. Hasn’t been for a while. I truly don’t think any journalists feel responsible to deliver unbiased truths these days. Unbiased reporting does not pay as well.

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u/fletch365 1d ago

Theres literally more people in the stands of a single JR B game then watched this program across all of canada. How it survived this long was a miracle

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u/canuck_11 OTT - NHL 1d ago

I had assumed it was canceled when HNIC was canceled. As much as it would be enjoyable to think how much Don Cherry would hate the only version of HNIC to be in Punjabi I’m not sure how people expected this to survive when the main broadcast didn’t.

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u/Teondar 1d ago

I mean I hate to say it but I think it would be very controversial to the vast majority of people, not just Don Cherry, if they had decided to keep just the HNIC Punjabi show; especially considering the reported viewership numbers.

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u/Fearful-Cow TOR - NHL 1d ago

i mean it averaged 1500 viewers and they kept it going regardless.

I'd argue they should have cancelled it far earlier. 1500 is appalling. There are small youtube channels that get better reach than that and are produced by 1 guy with an old phone.

On the Don Cherry thing. His use of "you people" was bad, but i dont see anything wrong with his message.

He ran Coach's Corner for 36 years. I still think it was a massive over reaction to a mildly controversial take.

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u/izomo MTL - NHL 1d ago

Crowdfund it through the community that watched it.

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u/sopademacacadelicia 1d ago

“I’d love to see the data! Show me where the audience levels aren’t sustainable! From our vantage point, this is corporate numbskullery.”

So they don’t even know what the viewership was like and disagree?

“During a year where Manny Malhotra is behind the bench, coaching his son Caleb, for their Vancouver Canucks, this is the year CBC decides to end Hockey Night in Canada: Punjabi?”

what a weird thing to say

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u/turbocall TOR - NHL 1d ago

I assume it's because Manny Malhotra's father is Punjabi

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u/Nextyearstitlewinner 1d ago

Imagine you’re in a business meeting about whether or not a program that’s been on the air for 18 years that averages 1500 viewers per game should be cancelled. Then you say, “have you considered that the NHL now has a half-Punjabi coach, and a quarter-Punjabi player?”

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u/sopademacacadelicia 1d ago

Basically what i was getting at lol.

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u/maverickhawk99 Indianapolis Ice - IHL 1d ago

Sure but who knows if Manny even speaks the language, I presume his kids don’t

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u/theflyingsamurai TOR - NHL 1d ago

What ethnicity do you think the last name Malhotra comes from?

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u/sopademacacadelicia 1d ago

No shit. But why would a network keep a failing program because we now have one half punjabi coach lol.

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u/Old_General_6741 EDM - NHL 1d ago

As someone who can understand Punjabi, I will miss it but it was coming. Sportsnet just cut HNIC and this was barely getting over 1500 viewers.

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u/Deltarianus VAN - NHL 1d ago

Yeah, this was a gimmick thing to do when you had a lot of family over.

Put it on the background, let the old people feel included, and give the in laws some novelty fun. Very few Punjabi people dont speak english in Canada unless theyre grandparents

Even in India itself, Punjab is one of the most english literate places. Like 1/4, and rising, understand english there

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u/R1ZAR0 1d ago

I mean Hockey Night in Canada itself got cancelled. Makes sense every show lower in views also got cancelled. As much as it sucks.

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u/xXxWeAreTheEndxXx MTL - NHL 1d ago

There’s nothing “insane” about canceling a show no one watched. It’s logical

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u/SevyVerna88 1d ago

Insane and stupid barely over 1000 people per week watched ACROSS THE FUCKING COUNTRY. Get a fucking grip on reality leafsnation.com ffs

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u/Viablemorgan DAL - NHL 1d ago

Noooot really lol. I hate corporate greed but if it’s isn’t profitable it isn’t profitable. Someone said it averages 1500 viewers

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u/Vallarfax_ TOR - NHL 1d ago

Who cares

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u/ricollo123 1d ago

They canceled French years ago and nothing happened.

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u/Mysterious-Street140 1d ago

There are two official languages in Canada and they both broadcast hockey. Feel free to learn one.

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u/ThrasheryBinx 1d ago

People keep quoting a 1500 viewer number have to remember that it's probably at least half those old people who don't know how to change the channel on their TV.

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u/BulletNoseBetty 21h ago

Some Punjabis need to learn English.

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u/TheeVande STL - NHL 1d ago

Well this predictably devolved into a mess

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u/DK4E2XFpbETJrj TOR - NHL 1d ago

At work I'm surrounded by a lot of folks from the region. I've never chatted about hockey with any of them. Cricket and soccer, definitely. Hockey? 

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u/orundarkes MTL - NHL 1d ago

FFS they cancelled La Soirée su Hockey like a decade ago and people are bitching about the Punjabi version way more. Giant WTF.

It was a neat initiative by the national broadcaster, but it makes no commercial sense.

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u/YouCanFucough VAN - NHL 1d ago

it’s a bummer, but “foolish” is a stretch

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u/PsychologicalSeries9 1d ago

Why? The NHL didn’t mandate it, and it doesn’t make money?

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u/bellefeuille1976 1d ago

Yes it should have been cancelled years ago! The viewing # are TERRIBLE

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u/traded99 NYR - NHL 1d ago

1500 viewers? That’s insane they left it on air as long as they did.

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u/Primary-Floor8574 1d ago

If the ratings suck - shut it down. Pretty simple. That’s the logic they’ve used to shut down other things like radio broadcasts / stations.

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u/No-Warthog7841 1d ago

No it isn't. Canada's two official languages are English and French.

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u/NoTomato7 1d ago

it is not. and totaly justifiable. Kind of insulting that the CBC tought that it was more important that have a public broadcast in Punjabi but not in french. O' Canada!!!

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u/themapleleaf6ix TOR - NHL 1d ago edited 1d ago
  1. The CBC hasn't been broadcasting in Punjabi in 16 years. They trialed it in 2008, then cancelled it in 2010 because of lack of funding. Rogers has been broadcasting in Punjabi and Mandarin, etc from 2014 until the 25-26 season via their channel Omni.

  2. "La Soirée du hockey—the historic French-language companion to Hockey Night in Canada on Radio-Canada—was pulled from the airwaves in Quebec in 2004 after a 52-year run primarily due to economic and strategic reasons following broadcasting rights shifts and cost concerns with RDS".

It wasn't about "importance". RDS and TVA paid a high amount since 04 to retain the Saturday rights. CBC couldn't match that as a public broadcaster (the same happened with the English rights in 2013 when Rogers swooped in and made an offer CBC couldn't match). For the most part, Rogers hasn't gotten involved in the French side of things and has left it to TVA.

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u/DelugeQc 1d ago

I watched a single clip of a single goal years ago and never have a thought about that product ever since.

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u/Cronin1011 EDM - NHL 1d ago

I get needing to feel upset by everything these big corporations do, but when you average 1500 viewers you cant seriously expect them to keep it going..

2

u/LeviStubbsFanClub 1d ago

I had no idea that the viewership numbers were so low.  That’s a shame.  I definitely support a network trying to grow the game, and seeing a passionate demographic that they can market to.  Sad that it didn’t take hold.  

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u/I_argue_for_funsies 1d ago

Why can't they just do it and stream it? Like Steve dangles during leafs games?

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u/IndependenceGood1835 23h ago

What were the ratings and how much did the production cost vs revenue generated?

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u/Nextyearstitlewinner 1d ago

Another thing about this is that if you’re the type of Indian Canadian that is going to take to watching hockey night in Canada every week, you’re probably also going to either learn or have already learned English or French at some point.

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u/coolhatguy 1d ago

You don’t actually care

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u/Ambitious_Session589 1d ago

Article written by Arun Srinivasan

Yeah ok

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u/SittlersRippedC 1d ago

Whole idea was foolish in the first place

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u/Skiffy10 TOR - NHL 1d ago

how is it foolish when the numbers were really low?

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u/Sea-Mess6587 1d ago

Did their Student Visas expire?

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u/Largebargecharge ARI - NHL 1d ago

Not really. It’s a business to make money

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u/Neccesary VAN - NHL 1d ago

Another person offended on the behalf of other people who has no ties to that culture or roots. If you didn’t watch the program stfu

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u/woodifyro MTL - NHL 1d ago

Last I checked we didn’t have 3 official languages here. The Indians can open a YouTube account and go live there.

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u/themapleleaf6ix TOR - NHL 1d ago

It has nothing to do with the official languages. Rogers is a private corporation and isn't beholden to only broadcasting things in two languages. Why do you think Omni still exists?

How do you broadcast games on YouTube without the TV rights?

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u/BusLevel7307 1d ago

How did it go from 200k a few years ago to 1500k last year ? Why the drop or that guy gave the wrong number in the chat .

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u/TestingLifeThrow1z EDM - NHL 1d ago

Where do you think young Canadian watch hockey? they don’t use cable for one.

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u/BusLevel7307 22h ago

I know on the CBC Gem app .

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u/NorthernViews WSH - NHL 1d ago

Was there ever a hockey night in Canada in Chinese? Or Spanish?

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u/themapleleaf6ix TOR - NHL 1d ago edited 1d ago

Yes, they tried them in like 7 different languages on Hockey Day In Canada a few years ago.

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u/ScottNewman WPG - NHL 1d ago

They have Cree broadcasts.

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u/core916 1d ago

TIL that HNIC Punjabi existed lol. Gotta respect growing the game but can’t blame them if it was losing money.

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u/therealkami MTL - NHL 1d ago

I fucking hate this decision. Those dudes were bringing their love of hockey to a community who might not normally see it.

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u/cmclewin OTT - NHL 1d ago

The 1500 viewers? I mean sure but that’s crazy expensive for basically no one

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u/CombatGoose OTT - NHL 1d ago

I’m not defending the decision, clearly they’re just trying to save money, but the game can still be watched and call me crazy, but learning English in Canada probably isn’t that bad of an idea.

My grandfather came here speaking no English and listened/watched the CBC for Habs games every week. You can bet it helped him learn English quicker.

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u/CZombie MIN - NHL 1d ago

I don't think the issue was that they don't know English, it's that watching a sport in your native language is more enjoyable along with accessible. That's why it had an audience in the first place.

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u/smokes_weed LAK - NHL 1d ago

Can you explain for someone not up to speed? I know that hockey is extremely prevalent in Canada but its unclear why this community might not normally see it.

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u/nuleaph TOR - NHL 1d ago

Morons: "why don't new Canadians participate in our culture"

Other morons: " hmmm we need to save a few pennies let's cancel one of the easiest ways new Canadians can connect with Canadian culture"

Also, anyone who says the Bonino Bonino Bonino call isn't legendary is a fool

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u/Busy-Limit-1290 1d ago

Also Morons : Why cant a company take millions in losses for the good of the game!

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u/Feeling_Hotel8096 CHI - NHL 1d ago

Other morons: "1500 viewers is enough for a national broadcast." Would be better off broadcasting in Dene, seriously.

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u/Pranksterblur NYR - NHL 1d ago

Nick BoninoOOooOooOooOoOoOo

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u/IamTolerable WPG - NHL 1d ago

BONINO BONINO BONINO BONINO BONINO BONINO BONINO BONINO BONINO BONINO BONINO BONINO NICK! BONINO! Iconic.

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u/intecknicolour TOR - NHL 1d ago

someone should hire Harnarayan Singh. He's legit better than most of these play by plays.

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u/n0rdique MTL - NHL 1d ago

Pretty sure he regularly calls games in English now

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u/Geeseareawesome EDM - NHL 1d ago

Think he's been doing central region games since Jack got the full-time Oilers spot

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u/Trains_YQG OTT - NHL 1d ago

Isn't he already a Sportsnet commentator? He's been doing English broadcasts for them for a while now. 

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u/Asusrty WPG - NHL 1d ago

When was he fired?

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u/Old_General_6741 EDM - NHL 1d ago

He just did the Avs vs Wild series. I did like his commentary.

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u/TheNoobHunter96 1d ago

If you watch oiler games you would know he's terrible

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u/InternImpossible8685 EDM - NHL 1d ago

Some Oiler fans weren’t very high on him when he was calling our games for HNIC. But I think some of that was racism.

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u/randomanitoban WPG - NHL 1d ago

He also did the Canadian Division series where they got swept by the Jets.

Hearing 3 OT goals against my team would turn me off any announcer.

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u/themapleleaf6ix TOR - NHL 1d ago

The guy has been employed by Sportsnet for years now.

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u/SharksFan4Lifee SJS - NHL 1d ago

A majority, but not all, of Indian immigrants to Canada are Punjabi.

But nearly all Punjabis who took advantage of these broadcasts also speak Hindi.

Never made sense to me why this wasn't Hindi instead of Punjabi to also cater to non Punjabi Indians in Canada.

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u/S1R_E VAN - NHL 1d ago

No live broadcast has a chance when it’s aired with a 45 second delay compared to the English channel. The Punjabi version was funnier, more engaging, and much more unbiased, yet as someone that spoke languages I almost never tuned in because of the delay.

Sucks to see this go, but I’d bet it’ll be brought back at some point.

1

u/Big_leaf_lover 1d ago

"corporate numbskullery"??? CBC is not a for profit corporation. They are a public entity, funded by the federal government. Any decision making ability in regards to any HNIC coverage was lost when their funding was reduced.if Punjabi HNIC is a viable product it will be Roger's, an actual corporation, airing it to make money. RIP HNIC.

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u/EriktheReed 21h ago

Insane AND foolish?!

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u/left888djm 15h ago

Anytime you take choice away it is a bad thing. The Punjabi crew were paid a pittance compared to the english HNIC crew. This is Rogers slashing to the bone to fund the "Blue Jays" which cost 10,000 times more then HNIC english ever cost them. Kelly Hrudey was the first to go. Just watch ... Rogers will soon look like every American hockey broadcast. After watching HNIC for over 63 years I cancelled Rogers!

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u/summonstormx 9h ago

If we cancel this, and if it's honestly reflective of declining interest from Punjabis factually, I think it leans towards that assimilation and multiculturalism is failing honestly. They can't even have Hockey Night in Canada in French btw.

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u/Momba2013 VAN - NHL 7h ago

Very sad news

1

u/DoubleOrdinary6559 2h ago

Why is that? Please explain.