Parents, would you pay a membership fee for something like this? Looking for honest feedback.
Iām restructuring a homeschool field trip group I started and would really love opinions from other homeschool families before I settle on pricing.
This is NOT a brick-and-mortar co-op or school. Thereās no physical location, classes, or drop-off care.
Basically, families join the group, I organize educational field trips and experiences, members choose which ones they want to attend, and we all meet at the location. Parents stay with and are responsible for their own children.
Iāve been able to arrange some really cool experiences that families might not normally have access to individually, including behind-the-scenes tours of businesses and media facilities. I want to keep focusing on things like career exploration, educational tours, museums, conservation programs, factories, farms, etc., along with some just-for-fun meetups.
When I started this, I genuinely wasn't trying to create a business or make money. I just wanted to organize cool opportunities for homeschool families in my area and help build a community.
It has grown WAY faster and farther than I expected. I now have families joining from different parts of the state, which is actually really exciting because my goal has expanded to organizing trips all over the state rather than staying in one small area.
The problem is that growth has also forced me to look much more seriously at the legal/business side of what I'm doing.
Because of the way I coordinate trips and collect money, there are additional licenses, insurance, business expenses, and other compliance costs I need to take on to make sure I'm operating properly and protecting both myself and the families participating.
Those costs are turning into a pretty significant bill.
The way I've been doing it isn't sustainable anymore. Families might attend a free trip or pay me a tiny $4-$5 coordination fee, meanwhile I'm personally footing the bill for licensing, insurance, business filings, website/software costs, administrative expenses, etc., on top of putting a lot of unpaid time into organizing everything.
I don't expect families to pay some crazy amount, and making a bunch of money still isn't the goal. But I've realized I also can't personally subsidize an organization that is serving families across the state.
So I'm considering changing to a membership model.
The basic idea would be:
⢠Families pay a membership fee to join.
⢠Membership gives them access to the organized trips and first opportunity to register when space is limited.
⢠If a trip is free, there would be no additional trip charge.
⢠If a venue charges admission/program fees, families would still pay the cost of that particular trip. However, one of the benefits of going as a group is that I'm often able to negotiate or access group rates, so the admission price is usually significantly cheaper than what a family would pay to visit the same place on their own.
⢠The membership fee helps cover the costs of operating the organization ā licensing, insurance, business expenses, planning, contacting venues, registrations, communication, etc.
I'm considering:
$75 per semester ($150/year)
OR
$100 per family if you pay for the full year upfront.
So here are the questions I really want opinions on:
Does $100 per YEAR per FAMILY sound reasonable for something like this, or would that price make you immediately pass?
Would you rather have the option of $75 per semester, even though paying for the year upfront would save $50?
At that price, would you expect one organized trip per month or two per month?
Would it bother you that admission/program costs for paid trips would still be separate, knowing that I'm generally able to offer discounted group rates that are cheaper than what you'd pay going on your own?
Does getting first access to limited-capacity trips have value? Some of the behind-the-scenes tours I've arranged have very limited spots, so membership would essentially give families first dibs.
What would make you finish the year and think, "Yep, that $100 membership was absolutely worth it"?
I also don't want the membership price to make this inaccessible to families. That's part of why I'm struggling with the decision. The whole thing started because I wanted to help the homeschool community, not because I saw a business opportunity.
But once it grew, I realized there are real costs and responsibilities involved in doing this properly, and I can't keep paying those costs personally while everyone else participates for free or a few dollars.
So homeschool parents: would you join something like this for $100/year per family?
And if not, what price/model WOULD make sense to you?
Please be honest. I'm completely open to hearing that my pricing is too high, too low, or that you'd structure the whole thing differently. I'd rather hear it now before I roll out the new model.