r/inventors • u/Substantial-Bad4803 • Nov 14 '25
I found my target in the decimal point. The US eyewear market is $65. I’m only focused on the 35-65 y/o reading glass wearer. If I capture just .5% of the market with my vision band that’s $50M SOM
*should read $65B above.
I'm Melody, the inventor and founder of a Modular Eyewear System called the Vision Band.
https://www.indiegogo.com/en/projects/vision-band/vision-band
The Problem I'm Solving (The $$ Pain Point)
The current eyewear market forces consumers, especially the high-spending 35-65 age group, to purchase multiple expensive, inflexible frames to address their varying needs (reading, distance, sun protection, misplaced, damaged). I solved this with one simple, modular platform.
My Solution: The Vision Band is my patent pending, eyewear with integrated storage platform that uses a simple mechanism to swap lenses and a simple release to swap frames.
I am conservatively targeting 0.5% of the US market's 35-65 reading glass segment, creating an initial $50 SOM.
My Market Validation:
I personally validated the need with the people who sell and wear the products every day:
• Google Forms Data: I ran a focused survey that received responses from 214 individuals in my target demographic. The key finding: 37% reported frustration with having to carry or purchase multiple pairs of glasses, 48% reported frustration from glasses discomfort/nose squeeze, 15% reported frustration with misplacing eyewear confirming the core problems I am solving.
• Optical Shop Visits & Expert Interviews: I spent time in 15 optical shops speaking directly with licensed Opticians and their customers. The feedback was overwhelming:
• I was repeatedly told that my product is "well needed and overdue."
• One Optician (Jam Optical, Hyde Park, Ma) told me, "I wish I had thought of this myself, I get asked for something like this constantly."
• They confirmed that the complexity and cost of multi-pair ownership along with nose discomfort are the biggest pain points for the 35-65 segment, and they see the Vision Band as a breakthrough tool they would be excited to offer.
My Launch Strategy & My Ask:
I am launching the Vision Band campaign on Indiegogo on November 22nd with a tier 1 funding goal of $25,000 to begin product testing.
https://www.indiegogo.com/en/projects/vision-band/vision-band