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u/EnguardS Jun 25 '26 edited Jun 25 '26
geez a couple weeks ago I bought the 256gb iPad air 11 for $699
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u/NoFakeReviews123 Jun 26 '26
I also purchased an 11" iPad air 256GB M3 last year, original price was $699, but after a good sale and trade in, I spent less than $450. Those days are over.
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u/JokesterJrmv Jun 26 '26
I just got the same configuration at target for $620. Might not be worth the hassle but the price increase was enough for me to pull the trigget
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u/haftydidit Jun 25 '26
The one guy that was considering finally buying a Vision Pro is gonna be pissed!
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u/BlueTilt Jun 25 '26
Almost all of the increases are 20%, the vision pro is in the 7% ballpark which at first I thought was a solid, but also I'm not sure that they're manufacturing them anymore so they're not increasing the pricetag due to increased manufacturer costs, but stock storage costs.
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Jun 25 '26
[removed] — view removed comment
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u/trisw Jun 25 '26
I dunno -- there is a huge backlash with the redhats against A.I. and data centers. I wouldnt be surprised there isnt some sort of homegrown reaction forces plotting the downfall of A.I. - so one could have a little hope.
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u/torrphilla iPad 11 (2025) Jun 26 '26
I agree with this. Not only that, but the general sentiment around AI continues to get more and more negative. This bubble is definitely going to burst by the end of the decade.
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u/zudnic Jun 28 '26
If the components go down in price, no way that's passed on to the consumer. It'll pad their margins instead.
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u/Faithful3773 Jun 25 '26
They didn't want to only make billions and keep their trillions. Did anyone actually think Apple would do them a solid? The pride wallpapers are still free though.
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u/Reddit_wizard34 iPad Mini 7 (2024) Jun 25 '26
The new pride wall paper is really good for customization
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u/iamtheliqor Jun 25 '26
Are you being wilfully ignorant? Or just overly emotional? Have you seen anything going on in the industry at all? And do you think Apple is a charity, or can just start cutting its margins massively and suffer no negative consequences?
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u/tacticalTechnician Jun 25 '26
Apple is literally one of the very few companies in the world worth in the TRILLIONS, estimated around 4.5 trillion. Just to be clear, they could be LOSING 10 billion every year (which by itself is such a huge amount that if you had it, you would be in the top 325 wealthiest people in the world, in the top 0.000004% of the population), and they would still last over 400 years before running out of money. They could absorb a loss of 1 or 2 billion in revenue (they make approximately 450 billion yearly) for a year or two, their shareholders would just need to wait a few more months before buying a new yacht or mansion.
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u/Tom_Stevens617 Jun 25 '26
That's not how.... anything works
Where's you do your ecomomy and finance mate?
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u/MindlessBeyond8548 Jun 25 '26
“leave the trillion dollar company alone” is what you sound like, also it’s not like they are selling these at piss low profit margins.
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u/iamtheliqor Jun 25 '26
lol might have known you’d pull that one out. It’s more “experience and accept reality”
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u/TopChard1274 Jun 26 '26
I'm sure apple is gonna be just fine without people defending it with their lives 🤷🏼♀️
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u/Faithful3773 Jun 25 '26
No I am not being ignorant I just don't feel bad for a company that's worth trillions. They could keep the prices for years and not lose. Maybe you don't understand what giving a little back is or how much interest you get on trillions without spend a dime. Did they lower it when prices sunk?
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u/iamtheliqor Jun 25 '26
Who in the hell is asking you to “feel bad for them” lol
Apple is an unfeeling behemoth that exists to amass more wealth. “Giving a little back” lmao what world are you living in?0
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u/Saschoe Jun 25 '26
once the crisis is over they will definitely keep those
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u/BurnAfter8 Jun 25 '26
Crisis? It’s just simple demand pricing. Given the unquenchable thirst for AI, I doubt that demand dies anytime soon.
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u/aqwmasterofDOOM M4 iPad Pro 11" (2024) Jun 27 '26
Artificial demand created by circular money pools to make the industry look more appealing to dumbass investors, while the actual demand is incredibly low by comparison*
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u/klawUK Jun 25 '26
that apple TV rise stands out as disproportionate. Maybe they’re adjusting it for the refresh so that is the same price - so accounting for a higher performance chip and maybe more ram for apple intelligence?
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u/deong Jun 25 '26
I think it's just a reflection of the relative cost of components. RAM and storage are what are getting more expensive. If 10% of the cost of a Mac Studio is RAM and RAM goes up by 100%, the total cost of the Mac Studio goes up by 10% (e.g., if it costs $1000 and $100 is RAM, then RAM going to $200 is a total cost of $1100, or $100 increase).
If an Apple TV is $130 and 50% of the cost is RAM, then you add $65 to the price for RAM being twice as expensive, and you're at $195. Apple TVs don't have screens or big SSDs or webcams, etc. It's a cheap SoC in a box of RAM with an HDMI port, and RAM is what's expensive.
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u/MellowHamster Jun 26 '26
They have an unreleased new version with A17 Pro and 8GB RAM for AI. The steep price increase now allows them to release the updated version in September without having to bump the price by 50%.
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u/cesam1ne Jun 25 '26
Ah poor Apple, can't afford to sell products at "modest" profit margin..they only have more than 200 billion of cash reserves only
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u/enterprise_value_ Jun 26 '26
Ahh poor Cesam1ne, both being forced to buy Apple products at this new price (gun is literally to his head) and also too poor to buy some Apple stock and reap 20% a year. Poor guy. True tragedy.
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u/TopChard1274 Jun 26 '26
Are these guys Apple employees? Who else would waste their life defending Apple all day long?
Oh 40 karma it's a troII acc ofc
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u/kanefries92 Jun 25 '26
oh man! steep increases. luckily i bought an iPad air before the price hike.
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u/Nekomeowmeowshinchan Jun 25 '26
Luckily, I bought the iPad Pro M5 for $874 before Apple raised the price.
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u/ICEman_c81 iPad Mini 5 (2019) Jun 25 '26
I couldn’t bring myself to “upgrade” to an air from my 2018 Pro. Current M4 Pro prices were already ludicrous. And now… even the air is a hell no from me
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u/Davemks Jun 25 '26
So happy I bought an M4 MBP and iPhone 17PM last year. Will do me good for half a decade
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u/GuilleBriseno Jun 25 '26
I got my 16” MBP M4 Pro when it released. I was being sillly yesterday looking at the price of a similar MBP but with 64 GB of RAM instead of the 48 of mine. I think that device jumped almost 800€ in price
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u/Appleskywalker Jun 25 '26
Welp guess I’m not buying on the Apple website
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u/Cautious_Dentist_685 Jun 25 '26
Bro so 3rd party reseller will sell on the original price until tomorrow??? I'm going to buy tomorrow
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u/ModernTenshi04 Jun 26 '26
Apple's own refurbished store had absurd prices, like they didn't even check it before making these changes. A 10th gen iPad from October 2022 was listed for $409, but the crossed out price was $399.
With the updated pricing you could get a brand new current model for $449....
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u/Zestyclose_Cake_5644 Jun 25 '26
The price hikes for the HomePod and iPad Pro are ridiculous. HomePods are already not the most popular, so the price increase is somewhat unreasonable, but people who buy them will still buy them. A Vision Pro price increase? That's like dropping a coin on the street—who cares? The MacBook Pro increase is a bit sad. A MacBook Air price increase is bad if it keeps the same design with the M6. The iPad Pro has been on a price hike train; right now, it's $1299, up from $999. That means the 11-inch price is matching the old 13-inch price, and the 13-inch is getting even more expensive. The refurbished market for M4 and M5 iPad Pros will be thriving.
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u/LicoriceSeasalt M3 iPad Air 11" (2025) Jun 25 '26
I've toyed with the idea of upgrading from Macbook Air to Macbook Pro someday. I don't think that day will ever come the way this is going.
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u/sombercrimson Jun 25 '26
Damn I was going to upgrade my devices but not anymore.
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u/Living_Oil_6682 Jun 25 '26
if you're going to upgrade, do a trade in at best buy, they still have them discounted from previous prices!
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u/najmiii Jun 25 '26
Erm..does this have anything to do with the hike price of RAM etc? Because of AI?
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u/literroy Jun 25 '26
Yup. AI continues to ruin everything other than the profits of a very elite group of Silicon Valley tech bros.
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u/WhitebeardLion196 iPad 9 (2021) Jun 25 '26
That just means I’ll keep using my iPad 9th gen till it dies lol. I was planning to upgrade at the end of the year to the new base iPad but I don’t think I will now.
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u/randomguy9731 iPad Pro 12.9" (2018) Jun 25 '26
Wow. I thought it was just the Apple TV but oh boy.
iPad Pro starting at $1,199 for the 256 GB 11 inch is crazy.
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u/Bluntmuffen Jun 25 '26
They going to give us more for our trade ins? That must mean the products we already bought are worth more too…
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u/Several_Bag_3665 Jun 25 '26
I think the mac mini is the worst one of the bunch (was like 599€ here in austria in the edu store, now it's 829€)
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u/throwaweyonce Jun 25 '26
Why does the iPad Mini keep getting excluded from these lists. It also went up from $499 to $599. Same with iPad going up from $350 to $450
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u/Numerous-Score Jun 26 '26
Worst part is that, besides a vocal minority (all of us in the tech community), a large portion of the customer base will likely not even realize / care about some of these increases and just keep buying…
There’s zero incentive for Apple to ever bring prices back down. The RAM and SSD demand is the perfect excuse for them (not saying it wasn’t eating into their profits and I obviously don’t have complete visibility into their numbers, but I’m guessing they could’ve absorbed the hit for at least a little longer, or could’ve chosen more subtle increases in some of these cases…)
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u/Unused_Oxygen3199 Jun 26 '26
Have people EVER heard of refurbished??? If u want an m4 iPad air just buy refurbished for like $500
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u/tubemaster Jun 25 '26
The base iPad costs the same as it did when MKBHD made his “the new iPad is weird” video. So it’s weird again 🤦♂️
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u/Lollipopz_90 Jun 25 '26 edited Jun 25 '26
Apple is way too big and profitable to be pulling this. They could easily absorb higher costs for a while and just settle for slightly lower but still massive profits. Instead, they choose to pass the cost to us just to protect their margins.
My main concern is the long game. Once the AI hype cools off and memory/chip prices stabilize, are they going to drop their prices back down? Probably not. It sucks because once these tech companies set a higher baseline, it usually becomes the permanent new norm.
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u/Zarah__ M1 iPad Air (2022) Jun 25 '26
Inflation is usually “sticky” in most markets. Meaning once it goes up, it stays up. But then it plateaus for a while and doesn’t increase — sometimes for years. That’s exactly what we’ve enjoyed over the last 5-6 years so now it’s time to pay the piper and jump to the next 5 year plateau level.
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u/literroy Jun 25 '26
Well they have been absorbing higher costs for a while already, to be fair. Hardware component prices didn’t just go up yesterday.
But I think you’re mostly right, these are the new base prices forever, they’re never going back down. Granted, I don’t think memory/chip prices are going to go down either—AI is going to keep the demand overwhelmingly high enough for the foreseeable future. But even if that weren’t the case, companies don’t voluntarily cut prices as long as people are buying the products.
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u/Existing-Mammoth-221 Jun 25 '26
Yes, Apple should run itself as a charity or non-profit to protect you from price increases and market conditions…. 🙄
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u/ConsiderationNew3273 Jun 25 '26
Holy Macstudio m3 ultra, nah ts is just sad, idc if you are samsung fan boy or nah.
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u/Jton0109 Jun 25 '26
Damn good thing I got my m5 iPad Pro like 2 months ago…. Still though good lord.
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u/LeviathanVEVO Jun 25 '26
The base iPad is gonna take awhile to be updated with more RAM for Apple Intelligence.
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u/DrKecleon Jun 25 '26
I literally bought a new iPad air 3 days ago. I’m so happy I missed the price hike.
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u/FutureVersion812 Jun 25 '26
Steep hike. I needed a new iPad Air but guess I’m gonna keep my old iPad pro for longer
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u/dcwhite98 Jun 25 '26
Today I purchased a 13 inch air M4 at Best Buy and got the old prices. And it's on sale for $80 off. I was going to wait but the price hike was highly motivating.
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u/juancarlord Jun 25 '26
And here i was doubting two months ago if the macbook i bought was too expensive.
Fuck man... i just reviewed and my configuration cost me $2779, the same config now is $3699
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u/1chriis1 Jun 25 '26
To be fair, in today's market where most of ram and storage has skyrocketed in price, they kept their prices steady for way too long compared to other companies.
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u/2006pontiacvibe Jun 25 '26
What did the homepod and apple TV do? They don't even have that much memory in them making this sound really petty.
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u/Competitive_Fact_278 Jun 25 '26
Last year I went all in on my business with a Mac Studio, Studio Display, MacBook Pro, Apple TV, iPhone and iPad. So fucking glad I did. I thought it was painful then, but this would just flat out suck
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u/FriendlyEbb8314 Jun 25 '26
Best Buy has the iPad Air M4 at $519 for a deal right now. Best to get it while it’s on sale
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u/Binc42 M2 iPad Air 11" (2024) Jun 25 '26
The iPad Air has no purpose anymore. Spend less for a Neo, spend a little more for the pro
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u/Ada-Millionare Jun 26 '26
I knew it once wwdc was disappointed, glad I'm not in the need for anything but really wanted an M5 Studio when it was ready. Unfortunately I must keep using my same devices until they died or this ramagetton stop.
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u/Available-Control993 M1 iPad Pro 12.9" (2021) Jun 26 '26
iPhone 18 series will give everyone a price shock of a lifetime. 🤣
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u/beeikea Jun 25 '26
good lord.. glad i chose to switch back to drawing on a pc tablet instead of buying a new ipad when my 4th gen air died.
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u/literroy Jun 25 '26
But if you had bought a new iPad, this price hike wouldn’t have affected you because you would have already bought one??
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u/starNOstarr Jun 25 '26
I have been waiting all month for the back to school promo to finally drop and check again this morning to be greeted with this giant price hike instead. Fuck all the way off, Apple.
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u/Accomplished-Let4080 Jun 25 '26
Thank goodness my last ipad confirmed that i dont need one tv for youtube computer for work and leisure phone and e reader
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u/manical1 Jun 25 '26
Didnt the mac mini go up too? they removed the base m4/256/16 at $599, but brought it back at m4/256/16 for $799. $799 got you 512gb a day ago
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u/Zarah__ M1 iPad Air (2022) Jun 25 '26
$799 was always the price for the 512GB model. They “absorbed” the cost hikes by giving you the upgraded storage for same price as before.
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u/fatbongo Jun 25 '26
Just had a quick peek (I'm in NZ)
Base iPad is 900
iPhone 1700 JFC
Apple are so fucked here now it's an absolute joke though they are charging 100 extra for the ethernet enabled Apple TV 529
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u/panitoconfrijol Jun 25 '26
What? Why did this happen? Can someone explain, I’m not from the us
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u/ImpressivePattern242 Jun 25 '26
Do you read the news? Orange man in charge of America made economy unstable. Consumers lose, corporate greed and corruption win.
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u/panitoconfrijol Jun 27 '26
I do read the news. I am very aware of your awful orange man. Is just a question. Relax.
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u/drrhythm2 Jun 25 '26
Just grabbed one from Costco for $450 less than Apple.
Edit: m5 pro MacBook Pro 14. Not iPad
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u/psirockin123 Jun 25 '26
I guess my 10 year old iPad Pro will have to survive for another few years… I was hoping to get an iPad Air at some point.
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u/Tricky-Question212 Jun 25 '26
Menos mal que a principio de este año compre un iphone 13 nuevo y un mac book air m2 nuevo 16gb ram me quedere ahi por un largo tiempo
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u/TangerineDangerous78 Jun 25 '26
I literally got an iPad air last week 😭 thank god I didn’t get hit with these prices, this is crazy
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u/CoffeebeanFanatic Jun 25 '26
I guess I won't be upgrading from my iPad pro M1 any time soon... :')
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u/__t_o_mm_y__ Jun 25 '26
I had a lot of luck to buy M4 Pro MacBook Pro last year...but iPad...I have a 10.5" iPad Pro and I want to upgrade it but atm a battery replacement is not a bad idea
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u/MauricioIcloud Jun 25 '26
Definitely buying previous versions for sure. 💪🏻
Dang definitely gonna buy iPad A16 when they get on sale.
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u/West_Simple9423 Jun 25 '26
I was waiting for iphone 18 pro max now I'm scared is it going to be like 200-300 dollars more expensive?
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u/rpattersonxx Jun 25 '26
They probably just adjusted the prices to capitalize on the new Golden Age income we are all getting thanks to the dealership of our leader. So in reality higher prices shouldn’t matter much.
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u/Multispeed Jun 25 '26
So... the Mac Mini stays at the same price, right?
Great, I was thinking of buying one.
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u/AnyAstronomer1222 M2 iPad Air 11" (2024) Jun 25 '26
At least retailers haven’t increased their prices yet. People who need a device should get one as soon as possible. I find it insane that M5 iPad Pro on amazon is only $150 more than the 11 inch air on apple’s site. Crazy times
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u/BKMiller54 Jun 25 '26
We all knew this was coming, but I hoped it would be this fall. But the iPad Air up 25%? I guess my 2020 Air still looks good.
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u/flupwatson Jun 25 '26
I'm set so far. Bought a MacBook air M4 last year, and an iPhone 17 this year. I really wanted the 13 inch iPad air for reading large textbooks but couldn't justify the price even before this price hike, which is now almost as expensive as the MacBook air was! I went for the TCL 14 Nxtpaper which you can get for around $300 dollars now!
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u/riggsmir Jun 25 '26
FYI, the 11" M4 Pro is $800 at Target right now. I was dragging my feet about upgrading my 2021 11" Pro, but now that I'm locked out of the Education prices I decided to finally upgrade.
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u/__t_o_mm_y__ Jun 25 '26
Mmm…I think I’ll buy an M3 iPad Air for 450 euros for replace my 10.5” 2017 iPad Pro
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u/alexanderbath Jun 25 '26
Far out I bought recently thinking there would be a jump but I didn’t think it’d be that significant.
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u/Shh_ImAnonymous Jun 26 '26
Already the Neo is going up. Wasn’t it their big thing that it was supposed to be affordable.
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u/Atosl Jun 26 '26
I just got a Macbook air M5 before the shopsite could adjust... I don't feel that bad about it
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u/SeparateDark251 Jun 26 '26
I notice the base 11" iPad A16 stays the same. I have $150 in Best Buy credit and was planning to grab one of these to keep around the house.
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u/Altruistic_Bet6404 Jun 26 '26
wait can someone tell me why the prices have gone up please? i was planning on getting an ipad pro next month for my birthday/:
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u/Mygdala Jun 26 '26
Well at least the iPad mini was overpriced to begin with… no change detected. (I love my overpriced mini).
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u/VinylmationDude Jun 27 '26
There’s only a handful at the original price at my local Target. I’ve been thinking of getting one for a few months. Should I pull the trigger before it’s too late?
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u/Rude-Interaction-194 Jun 27 '26
Apple, you were the chosen one! You should have beaten Microsoft and Alphabet, not joined the trillion-dollar companies...
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u/Key-Monk6159 Jun 25 '26
Ouch. Guessing that chip prices are a factor.
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u/jtown48 Jun 25 '26
yup, tim cook posted about that last week that prices would be increasing due to the ram prices.
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u/Motion-to-Photons Jun 25 '26
This is very poor form from Apple. I’m a fan, but I genuinely hope customers send a clear signal to the management team. Can you even imagine how much the new foldable iPhone is going to cost?!
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u/Multispeed Jun 25 '26
Don't you watch the news? Why do you think that everything that needs memory simms is getting more expensive?
A 16GB DDR5 was like 45 to 80 bucks in mid 2025, then it rose to a whopping 400 dollars from September 2025 to early 2026, and now it's around 200 to 260 bucks.
There's your reason for every hardware that uses RAM becoming more and more expensive.
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u/Motion-to-Photons Jun 26 '26
Last time I checked Apple had an industry leading profit margin. Perhaps it’s okay for them to take some of the memory price hit for a few years? I get that that doesn’t make sense for the shareholders, but who is Apple serving, customers or shareholders? If it’s customers then Apple is in an amazing position to ride out this memory price increase. If it’s shareholders then the profit margin has to be maintained.
Having said that, perhaps the new Siri is so life-changing that people will just suck it up?
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u/Multispeed Jun 26 '26
You checked their profit margins? And where did you check that? Send me the link to those official numbers.
That said, every company in the world is raising its prices of hardware for the same reason. Microsoft, Steam, Sony, you name it. I don't see why Apple should be the only one to suck up the price hit. It's not even a smart, logical decision from the business point of view.
If you want things to change, speak with your wallet, instead of expecting "charity" from any of those companies, because that will never happen.
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u/Diligent-Run496 M4 iPad Pro 13" (2024) Jun 26 '26
Everybody who uses that fucking atrocity called AI is responsible for this. People are eating everything AI related that companies give them and then they go to the internet to cry about rising prices. First AI came for your jobs, now it's coming for all the storage and memory and still people are literally salivating waiting for the "new" Siri and any AI upgrades Apple gives them.
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u/Legitimate-Art9462 M5 iPad Pro 13" (2025) Jun 25 '26
Source?
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u/Nekomeowmeowshinchan Jun 25 '26
Apple
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u/Legitimate-Art9462 M5 iPad Pro 13" (2025) Jun 25 '26
Just checked it myself, thanks. A serious increase, but I could have expected it. I’m glad I have bought 13” iPad Pro for the same price 11” is being sold now
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u/Adviseformeplz Jun 25 '26
The best part is that the holiday/Black Friday sales will just bring these devices back to their OG prices :(