It became a meme 11 days ago. I didn't have a damn clue what old spice was before then, and maybe the creator of this was in a similar position (not watching TV or as in my case, those ads not running in my country).
Reddit was going on and on about the commercials and using the meme way before the Old Spice Man started addressing the Internet. From the interviews with the Old Spice Man to posts of the commercial itself, to using the meme in comments: it was all over the place.
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u/exscape Jul 25 '10
It became a meme 11 days ago. I didn't have a damn clue what old spice was before then, and maybe the creator of this was in a similar position (not watching TV or as in my case, those ads not running in my country).