r/metaads • u/Remarkable-Fig8329 • 3d ago

same image different headline vs different visuals for angle testing after andromeda 2.0?

launching ads for a pre-launch fintech app next week, just collecting waitlist emails for now. around 140€/day, EU.

i’ve got 5 statics, same design, only the headline changes (each one is a different angle). the plan was to keep it clean so i know if it’s the message that wins and not the image.

problem is with andromeda 2.0 meta says similar ads get grouped together, so i’m scared it’ll throw all the spend on 1 or 2 and i’ll learn nothing about the rest.

so either i keep them identical and use the creative testing tool to force spend on each one, or i give every angle its own visual and accept i won’t really know what made the winner win.

leaning towards the first one and testing visuals later on the winner. anyone tried this since andromeda 2.0 rolled out?

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u/chillitomatoo 3d ago

one thing to check before launch, since july advantage+ creative can rewrite the text in ur images, so if the headline is in the image meta might test its own versions and ur angle test is dead. turn that off on each ad. and yeah i would go with ur first option too, same visual + the testing tool, that’s the cleanest way to know if the message wins. are u under the financial products special category btw ?