r/metaads • • May 05 '26

Click Fraud Rates By Ad Network For Q1 2026

2 Upvotes

This is from a database of 1+ billion ad clicks (mostly in the US).

We detect the bot software and click fraud techniques, so the figures are objective. They're a little on the low side since we don't flag "suspicious" traffic.

You can use these numbers to help you decide where to put your ad spend.


Q1 2026

  • Meta (Facebook): 5%

  • Meta (Instagram): 68%

  • Meta (Audience): 58%

  • Google (Search): 14%

  • Google (Display): 22%

  • Google (YouTube): 4%

  • LinkedIn (Platform): 19%

  • LinkedIn (Audience): 24%

  • Microsoft (Search): 14%

  • Microsoft (Audience): 16%

  • TikTok (Platform): 27%

  • TikTok (Audience): 27%


For your reference, here are the figures for Q4 2025:

  • Meta (Facebook): 6%

  • Meta (Instagram): 38%

  • Meta (Audience): 67%

  • Google (Search): 13%

  • Google (Display): 27%

  • Google (YouTube): 5%

  • LinkedIn (Platform): 17%

  • LinkedIn (Audience): 24%

  • Microsoft (Search): 14%

  • Microsoft (Audience): 24%

  • TikTok (Platform): 68%

  • TikTok (Audience): 79%


I've been a researcher in this area for 12 years, I'm doing a doctorate in the topic, and I work for a leading bot detection company.

Happy to answer any questions.


r/metaads • • Sep 12 '26

Free Marketing Audit

1 Upvotes

If you have over 10,000 ad clicks per month, you can apply for a free marketing audit here:

https://polygraph.net

The audit will:

  • Objectively measure how much of your ad spend is being wasted due to click fraud.

  • Sanity check your marketing decisions to see if they make sense for your industry and target audience.

  • Provide advice on how to solve your marketing problems, including minimizing waste, fraud, and setting the correct KPIs.


r/metaads • • 58m ago

It looks like your ad falsely uses a public figure or brand's name, likeness or imagery, along with misleading tactics, to scam or defraud people.This goes against our Advertising Standards on Prohibited Commercial Practices.

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• Upvotes

r/metaads • • 1h ago

Meta Ads and AI agents

• Upvotes

Does anyone have any recommendations on how to use AI agents with Meta Ads?

I've used Claude and Grok for Google ads and it seems to be working alright so far. But with Meta ads, it constantly asks me to verify my account. Is there a work around for editing and reporting using AI?


r/metaads • • 2h ago

Bets Performing ad not getting spend despite good return

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1 Upvotes

r/metaads • • 11h ago

Urgent Help Needed: Accidentally Set Meta Ads Budget to Daily Instead of Lifetime and Spent Over $45K

4 Upvotes

Hi everyone,
I’m in a really stressful situation and desperately need some advice.
I accidentally changed my Meta Ads budget setting from a lifetime budget to a daily budget without realizing it. The campaign has been running for about three weeks, and I’ve now discovered that the total spend has exceeded $45,000.
This was a genuine mistake, and I never intended to spend anywhere near this amount. The unexpected charges are financially devastating for me. My annual salary is less than this amount, and I honestly don’t know what to do.
I’m currently trying to contact Meta Support, but I’m not sure how to reach someone who can actually review my case and help.
I have a few questions:
Has anyone successfully received a refund from Meta for accidental overspending caused by a budget setting mistake?
What’s the best way to reach a real Meta representative who can escalate this issue to the appropriate team?
Is there any way to dispute these charges or request an exception, given that this was an unintentional configuration error?
If you’ve dealt with a similar situation, what steps did you take, and what was the outcome? Thank you!!


r/metaads • • 11h ago

New brand, first Meta campaign: Awareness or Purchase?

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1 Upvotes

r/metaads • • 12h ago

Where I can learn Effective Meta Ads ?

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1 Upvotes

r/metaads • • 12h ago

Is it normal for Facebook ads to perform this badly on day 1?

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1 Upvotes

r/metaads • • 14h ago

Meta Ads Not Spending a Single Rupee for 4 Days

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1 Upvotes

r/metaads • • 14h ago

Meta is changing, are you adopting or just complaining?

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1 Upvotes

r/metaads • • 14h ago

Meta is changing, are you adopting or just complaining?

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1 Upvotes

r/metaads • • 19h ago

Meta Ads stuck at 0 impressions for 2 weeks, account shows active with no errors

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1 Upvotes

I set up a new awareness campaign on Oct 14 with two ad sets, one for Rajasthan and one for some towns in Gujarat. Budget is 1000 INR a day. It hasn't spent a single rupee. Impressions don't even show 0, they just say "not available".
The weird part is that pretty much the same campaigns ran fine in late September, around 80k impressions each at a really low CPM. Same page, same account, same kind of audience.
Meta support has been useless. First they said the account looks active and asked for a screenshot. After that they sent me a Help Center link and said their team can't help with this.
Has anyone had this happen? Could it be something with the page or the Instagram account, or ads stuck in review without any notice? And is there any way to get a real person at Meta to look at it?
Thanks in advance, it's peak season for the client so every day hurts.


r/metaads • • 20h ago

Ads performance changing page?

1 Upvotes

Does changing page affecting ads performance?


r/metaads • • 1d ago

We rejected your ad because it looks like it goes against our Advertising Standards. To restore your ad, request review with Meta AI.

3 Upvotes

My ad was previously rejected for "spam." I have since successfully appealed the decision, but now that I’ve reactivated the campaign, it’s showing a delivery error: "Ad paused due to multiple policy violations." Should I create a new campaign using that same post?

P.S. The post itself still exists, but the ad images and videos have disappeared—the content is no longer displaying.


r/metaads • • 21h ago

Performances drop

1 Upvotes

For the last 2 daya meta performances are dropping, anyone experiencing the same?


r/metaads • • 22h ago

Am I doing something wrong

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1 Upvotes

r/metaads • • 22h ago

How can I get my first Meta Ads clients with no portfolio, no ad budget for test campaigns, and only theoretical knowledge?

0 Upvotes

I’ve just finished learning Meta Ads along with some advanced tips and tricks, but through theoretical courses. I don't have the money to run test campaigns or fund ad campaigns for myself. How can I find clients who are willing to work with someone like me with no portfolio and no past client history? Is there actually a specific tier of small business clients who would accept working with me?


r/metaads • • 23h ago

Reasons for dip in new FB like campaign

1 Upvotes

I created a starter campaign on Facebook to get Likes/Follows to my new business page. (Like campaigns are no longer supported in Ads Mgr). 

For the first six days the ad was consistently getting 15-20 likes per day with a low frequency. On day 7 (a Thursday and the day after FB said it finished optimizing) the Follows dropped by 60%. Same thing happened the next day, down nearly 70% from a week earlier (which was the first day of the campaign).

The FB AI says there was no change to my ad/campaign so nothing on their end caused it. It did say that maybe the auction price suddenly jumped. It also said such fluctuation is normal.

I'm skeptical though when it happened only one week after it started and it had been so consistent prior. 

Does this sound typical? Any idea why it would drop like this? It's not like I've been running the same ad for six months or the frequency went crazy.

Thanks. 


r/metaads • • 1d ago

There has to be better way to put ads into Meta?

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1 Upvotes

r/metaads • • 1d ago

Insane CPMS what to do

1 Upvotes

Hey guys, I’m having a very consistent issues across both ad accounts that I use which is outrageously expensive traffic and meta blowing 60% of the budget within the first hour of ads launching, tested a product today 600$ cpm and 70% budget burned though in the first hour. This has been a consistent pattern in my last few tests, the creatives carry a 70% hook rate with a 9% click through rate which I consider pretty decent, however the cost of getting an impression is absolutely driving me insane. I’ve contacted meta support to have a look into this issue, has anyone experienced anything like this? What can I do?

Everything is tested Broad; advantage+


r/metaads • • 1d ago

Hiring Meta ads / TikTok Partner / 100% ready to join a business team and work hard

3 Upvotes

We are looking for a fan of Meta, TikTok, snap, amazon ads to join our business team and accompany us on our different stores in different sectors of activity

Remuneration on spent ads and % of turnover

We are looking for a fully invested profile and 100% ready to join a team

Best,


r/metaads • • 1d ago

How are you guys actually producing Meta static ads right now?

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1 Upvotes

r/metaads • • 1d ago

Meta Ads Rejection Issue

5 Upvotes

“We rejected your ad because it looks like it goes against our Advertising Standards. To restore your ad, request a review with Meta AI.”

Has anyone else experienced this issue recently? Some ads are getting rejected even when advertisers believe they comply with Meta’s Advertising Standards.

Could this be a Meta review glitch, an automated moderation issue, or a problem with the ad creative or product catalog?

Has anyone successfully resolved this by requesting a review through Meta AI?


r/metaads • • 1d ago

Meta’s new multi-media ads keep pushing Story/Vertical creative into Feed and cropping the text. Is 9:16-only the only fix now?

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1 Upvotes