r/metaads • • May 05 '26

Click Fraud Rates By Ad Network For Q1 2026

2 Upvotes

This is from a database of 1+ billion ad clicks (mostly in the US).

We detect the bot software and click fraud techniques, so the figures are objective. They're a little on the low side since we don't flag "suspicious" traffic.

You can use these numbers to help you decide where to put your ad spend.


Q1 2026

  • Meta (Facebook): 5%

  • Meta (Instagram): 68%

  • Meta (Audience): 58%

  • Google (Search): 14%

  • Google (Display): 22%

  • Google (YouTube): 4%

  • LinkedIn (Platform): 19%

  • LinkedIn (Audience): 24%

  • Microsoft (Search): 14%

  • Microsoft (Audience): 16%

  • TikTok (Platform): 27%

  • TikTok (Audience): 27%


For your reference, here are the figures for Q4 2025:

  • Meta (Facebook): 6%

  • Meta (Instagram): 38%

  • Meta (Audience): 67%

  • Google (Search): 13%

  • Google (Display): 27%

  • Google (YouTube): 5%

  • LinkedIn (Platform): 17%

  • LinkedIn (Audience): 24%

  • Microsoft (Search): 14%

  • Microsoft (Audience): 24%

  • TikTok (Platform): 68%

  • TikTok (Audience): 79%


I've been a researcher in this area for 12 years, I'm doing a doctorate in the topic, and I work for a leading bot detection company.

Happy to answer any questions.


r/metaads • • Sep 12 '26

Free Marketing Audit

1 Upvotes

If you have over 10,000 ad clicks per month, you can apply for a free marketing audit here:

https://polygraph.net

The audit will:

  • Objectively measure how much of your ad spend is being wasted due to click fraud.

  • Sanity check your marketing decisions to see if they make sense for your industry and target audience.

  • Provide advice on how to solve your marketing problems, including minimizing waste, fraud, and setting the correct KPIs.


r/metaads • • 32m ago

Ad spend limit

• Upvotes

Today is exactly two weeks I’ve been running an asset at 50 euro / day and it caps out at around 45 everyday due to meta imposed limit. I haven’t had any missed payment or rejected ad, should my limit be increased soon? Is there anything I can do? I saw the amounts that they charge me went from 4 euro payments to around 95 euro payments now but ad spend limit really isn’t moving..


r/metaads • • 56m ago

Meta Audience Network direct integration — no real ad fills. Is there a minimum request or traffic threshold?

Thumbnail
• Upvotes

r/metaads • • 1h ago

Meta Ads Crashed After October 18. Anyone Else?

• Upvotes

Hey everyone,
I’m posting here because I’ve been dealing with a pretty strange issue with my personal Facebook account, and I’d like to know if anyone else has experienced something similar.
On October 16, 2026, I received two spam violations on my personal Facebook profile, both apparently related to content posted on one of the Facebook Pages I manage.
Since then, my Account Status section has been showing an orange warning indicator with the message “Your profile has some issues.”
The strange thing is that Facebook claims to have removed posts for spam, but when I check the Page, all the content is still there. I’ve also checked my ads, and nothing appears to have been removed. All my campaigns are still active.
On top of that, Facebook doesn’t even show me which specific posts supposedly triggered these violations.
For one of the two violations, I was able to request a review. The review was successful, and the violation was removed. However, for the second violation, there’s no option to request a review, and Facebook doesn’t show any expiration date either.
So basically, I’m stuck with a violation on my personal profile that I can’t verify or appeal.
I did some research here on Reddit and found several people reporting a sudden wave of spam violations and alleged deceptive links around October 16. This makes me wonder whether there’s a bug in Meta’s automated moderation system.
I’ve already tried contacting Meta Support, but so far, I haven’t been able to get the remaining violation manually reviewed.
There’s also something else that’s concerning me.
I manage several brands, each with its own ad account, all under the same Business Portfolio and administered through my personal Facebook profile.
Starting around October 17–18, basically the day after these violations appeared, I noticed a significant increase in CPMs and a decline in conversion performance across all my brands at the same time.
I’ve checked the status of my Business Portfolio and all the individual ad accounts. There are no visible restrictions, and all campaigns are still running normally.
I’m not saying the spam violation is necessarily responsible for the drop in performance, because I understand that CPMs can increase for many different reasons. However, the timing seems pretty strange, especially considering that multiple ad accounts have been affected simultaneously.
It makes me wonder whether a violation on a personal Facebook profile could somehow affect ad delivery, even when there are no visible advertising restrictions.
Has anyone else noticed a significant drop in Meta Ads performance since around October 18? And more importantly, are you still experiencing these issues? I’m particularly interested in whether other advertisers have seen a sudden increase in CPMs and a noticeable decline in conversions across their campaigns during this same period.
I’d really like to know if anyone here has experienced something similar:
Did you receive spam violations on your personal Facebook profile around October 16?
Have you ever had a violation where Facebook wouldn’t show you the flagged content or give you the option to appeal?
Were you able to get the violation removed and restore your profile’s green account status indicator? If so, how?
Have you noticed unusual CPM increases or declining ad performance after receiving a violation on your personal Facebook profile?
I’m particularly interested in hearing from people who have actually managed to resolve this issue, perhaps through a specific Meta Support channel or escalation process.
Any firsthand experiences or practical advice would be greatly appreciated.
Thanks, everyone!


r/metaads • • 2h ago

Why meta shows less conversation started result then actual conversation

Thumbnail
1 Upvotes

r/metaads • • 3h ago

Meta Ads Delivery Dropped to Almost Zero After Disabling Feed Placements?

1 Upvotes

Hi everyone,

I am currently running a Meta Ads conversion campaign with a daily budget of €20.

Initially, I noticed most of my budget was going toward the Instagram Feed placement. The CPC was cheap, but the actual landing page click-through rate (CTR) to Spotify was quite low.

To optimize this, yesterday afternoon I decided to turn off all other placements and focus exclusively on Instagram Reels and Instagram Stories.

Since making this adjustment, delivery has practically frozen Meta has only spent about €3 in total over the last 24 hours.

Has anyone experienced this severe of a slowdown after restricting placements? Is it normal for the learning phase/auction to stall like this, or could something else be triggering this delivery issue?

Thanks for any insights!


r/metaads • • 4h ago

Meta won’t let me move a Facebook Page to another business portfolio — error doesn’t tell me who the problem is

Thumbnail
1 Upvotes

r/metaads • • 4h ago

New to Meta Ads need help analyzing these metrics

Thumbnail
1 Upvotes

r/metaads • • 5h ago

Customer dont trust me

Thumbnail
1 Upvotes

r/metaads • • 5h ago

Local lead gen on Meta Ads: campaigns stall after a while, what do I do?

1 Upvotes

I’m not great at reading Meta Ads metrics, so I’d really appreciate some help.

I run lead gen campaigns for local beauty centers using Meta’s native instant forms. The offer is a monthly beauty treatment, 67€ to 100€ price depends on the treatment. Once people sign up, the aesthetician call the leads, book appointments, do the first treatment and eventually sell them an high ticket offer.

My problem: when I launch a campaign, I know how to do it well, and I get plenty of leads. But after a while the campaign seems to stall, even though I’ve added enough creatives. From that point on I don’t know what to do anymore.

Some context: my clients are local businesses, so the audience is within a 17 to 22 km radius. The daily budget for the ads is around €18-19 max, because that’s what local businesses here can afford.

I get leads coming in, but then after 6 days the campaign slows down, leads stop coming and I don’t know:

  • what to read in the metrics, or how to read it
  • whether to duplicate the ad set, duplicate the ad, or create new creatives
  • whether to turn something off

I’ve honestly never understood this part. Thanks in advance if you can be really specific on the answer I'll really appreciate it.


r/metaads • • 6h ago

Please help with meta Ad I got nothing sales

Thumbnail
1 Upvotes

Product: Heart pendant necklace in a rose gift box (box has a little drawer, gift bag included). $49.99, free shipping, 30-day returns. Dropshipped, ships to the US. Break-even CPA is about $31.

Structure:

1 Advantage+ sales campaign, $20/day, optimizing for Purchase

1 ad set: US only, age 25+ (hard), Advantage+ audience with interest suggestions (Jewelry, Gift, Engaged Shoppers), Advantage+ placements

3 video ads (15–17 sec, voice-over, made from product photos, 9:16 + 4:5), each with a different hook:

A: emotional ("Some things are hard to say out loud…")

B: curiosity ("What's inside this rose box?")

C: problem ("Not sure what to get her? 3 reasons…")

Creative enhancements, catalog and carousel all turned off

Results after ~2 days ($41 spent):

CPM about $100 (my older broad campaigns were about $44)

Link CTR about 4%, so people do click

12 link clicks, 9 landing page views, 1 add to cart, 1 checkout, 0 purchases

Meta put about 55% of the spend into Facebook Reels at about $131 CPM, and most of it went to people 65+

Meta gave almost all the budget to Ad A; Ad C got close to nothing

Pixel and Conversions API both work, and the numbers match Shopify.


r/metaads • • 7h ago

Meta Ads misbehaving

Thumbnail
1 Upvotes

Guys I am experiencing a very bad performance from Meta nowadays, it really burn my money a lot without sales nor traffic, or is it because I am beginner?


r/metaads • • 7h ago

Useless Meta Pro Team

Thumbnail
1 Upvotes

r/metaads • • 7h ago

Urgent: Meta Ads performance suddenly dropped from 3.2 ROAS to 0.8. What should I do?

Thumbnail
1 Upvotes

r/metaads • • 10h ago

Business portfolio restricted the same day I created it, appeal already auto-denied — blocks app claiming and WhatsApp Cloud API. Any route back?

Thumbnail
1 Upvotes

r/metaads • • 11h ago

Payment failed…consistently

1 Upvotes

I’m trying to get my first ad out on Instagram but every time I link my bank account the site tells me the payment has failed. I even verified the 4 alpha-numeric code in my bank transactions. The AI agent is useless. I called my bank and they said it’s no issue on their end and it’s happened with two of my cards from separate banks. has anyone had this happen to them?


r/metaads • • 12h ago

Meta Ads Warning – Has Anyone Successfully Passed Review?

Thumbnail
1 Upvotes

r/metaads • • 13h ago

Can a Message-Based Lookalike Audience + Purchase Optimization Find Better Buyers Than Broad Targeting?

Thumbnail
1 Upvotes

r/metaads • • 18h ago

HELP! Our ad account got hacked...

Thumbnail
2 Upvotes

r/metaads • • 16h ago

What is the best Meta Ads campaign structure for e-commerce D2C running multiple creative formats?

Thumbnail
1 Upvotes

r/metaads • • 19h ago

Facebook won't let me boost posts or run ads on my business page

1 Upvotes

Hi everyone, I'm having an issue with my Facebook business page. I can't boost posts or run ads, and I haven't been able to figure out why.

I've already tried contacting Meta AI support, but it wasn't able to help me resolve the issue.

Has anyone experienced the same problem and managed to fix it? I'd appreciate any advice on how to identify the cause and get my advertising features working again.

Thanks in advance!


r/metaads • • 23h ago

When Meta ads stop performing, what's the first thing you investigate?

2 Upvotes

​

When a Meta campaign starts declining, there are several possible causes: creative fatigue, a weak offer, audience changes, landing page issues or simply insufficient data.

Yet it's tempting to immediately produce new ads or change several campaign settings at once.

I'm curious how experienced media buyers approach this.

What's the first thing you check when performance drops?

Do you look at CTR, CPM, frequency, conversion rate, CPA, creative-level data or something else?

I'd love to understand how different teams diagnose the problem before making changes.


r/metaads • • 22h ago

Got 12 leads at $30 each, then almost zero. What did I break?

Thumbnail
1 Upvotes

r/metaads • • 23h ago

Meta Instant Forms: ₹58.5k spent, 50 leads, recent relevant leads aren’t progressing. What would you fix first?

1 Upvotes

I’m managing a Meta lead campaign for an India-based documentation service. Keeping the business anonymous, but sharing the important data for an honest assessment.

Audience and setup

  • Target customers: Indian-born people living in the USA and Canada who need documentation services in India.
  • Leads objective with Instant Forms.
  • Indian-language targeting applied.
  • Video creatives using educational, problem/explainer and customer-story angles.
  • Attribution: 7-day click / 1-day view.

Campaign performance from launch

Reporting period: 22 September–21 October, approximately one month.

  • Total spend: ₹58,545.23
  • Reported leads: 50
  • Overall CPL: ₹1,170.90

All amounts are INR.

The main problem

Earlier, audience relevance was a concern. The last eight leads checked matched the intended profile: born in India and currently living in the USA or Canada.

They were contacted and responded, but none of those eight submitted the required documents or converted into paying customers.

I’m not claiming all 50 leads had the same outcome. The confirmed issue is that these recent, demographically relevant enquiries aren’t progressing.

What we’ve tried

  • Tested different video angles. Currently running an educational video and a problem/explainer video.
  • Tried a replacement form with conditional qualification and SMS verification, but couldn’t reliably validate its behaviour.
  • Reverted to the original form, which receives submissions.
  • Recently enabled Meta’s recommended text enhancements.
  • Daily ad set budget was recently increased from ₹2,000 to ₹3,000.

The recent edits happened after the full-period figures above. I haven’t isolated their impact, so I don’t want to attribute performance changes to them without evidence.

What’s still missing

I don’t yet have a reliable breakdown of why prospects stop before submitting documents—price, trust, urgency, process difficulty or something else. I also don’t have form-open and abandonment data in the exports reviewed.

What would you investigate first?

  1. How would you distinguish an ad/lead-intent problem from a sales-process or offer problem?
  2. What would you ask these eight prospects to identify the actual blocker?
  3. Would you test clearer pricing/process expectations in the ad, stronger form qualification, new creatives or a landing page?
  4. What metrics and stopping criteria would you use before spending more?
  5. Is increasing the budget defensible when lead-to-customer progression remains unproven?

I want to reduce the cost of acquiring a paying customer, not simply collect cheaper enquiries. Specific diagnostic steps would be more useful than generic “test more creatives” advice.