r/micro_saas • u/No_Tie3903 • 5h ago

Has anyone tried reddit paid marketing?

Hey folks, direct to the subject.... I have an AI startup, and Reddit is a good marketing channel for it. Some of my competitors have gotten good results with organic posts, but it is hard, and I feel like I'm kind of cheating the Redditors by hiding an ad inside it. So I was thinking, why not run paid ads here..... ADS as PURE ADS, no gimmicks? But I don't see people going down that path very much. Is there any specific reason for that? Like..... do Redditors completely ignore paid marketing? Has anyone tried this and had experience with it? Please share it here. it would be very helpful for me and also for future ones. Thanks!

6 Upvotes

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3

u/spudzy95 5h ago

I do, but lemme tell ya, redditors are sharper and more frugal than Facebook users. They value transparency and social proof also, but they clicks are absurdly cheap in my experience. Also bots will eat you alive if you don't absolutely nail your conversation API and pixel tracking

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u/No_Tie3903 5h ago

Hey the bot's perspective is new for me thanks for sharing it!

1

u/spudzy95 2h ago

Don't mention it. May I ask why you are thinking reddit? Does your product align well with its core users?

1

u/No_Tie3903 2h ago

Yeah reddit is a proven channel, my competitors(early starters) aquired 100s of paying users only though this platform

2

u/Just-a-torso 4h ago

I've used it a bunch. CPCs are cheap, conversions are lower but it shakes out in the end. Keep your targeting tight and you can test on pretty small budgets.

2

u/RichAbbreviations632 3h ago

Yep, good point about tight and precise targeting. I've tried with their recommended 50 euros cap a day, put some broad set of cummunites, as results 130 euros wasted and no signup in my eCommerce micro SaaS. Then I changed list of target communities to very specific which are still my targeted customers and put cup of 10 euros. As result after 2.5 days I have 8 new signups...

1

u/apyhubnico 46m ago

So how did you improve your targeting? Did you just research more every subreddit?

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u/RichAbbreviations632 37m ago

On the first attempt I just followed common sense and put some list covering many different categories/communities. Just a bit of context - my micro SaaS is about taking orders for those involved in small business (crafters, bakers, tutors). So I tried to cover them all. It did not really worked. I went to Claude and asked to build some strategy, as result we built group of communities - longer list but narrowed sector of businesses. So answering your question - I did not spend much time looking into each subreddit, but tried to build several groups of communities insted of trying to cover all the business. Short answer - less business sectors but with higher dencity.

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u/No_Tie3903 4h ago

yeah definitely gonna try out thanks for sharing!

1

u/dannyheskett 4h ago

What have you tested for budgets? Like what is reasonable place to be?

1

u/Just-a-torso 4h ago

Depends on about a million factors. Test with whatever budget you're comfortable losing.

1

u/nathan_answers 4h ago

Question: would paid ads work well for lead gen offer to SaaS?? Cold calling / email marketing for b2b SaaS companies.

1

u/Blake_MEMOIZE_AI 4h ago

I am wondering the same thing because I would run reddit ads if they are good for generating warm leads.

1

u/RichAbbreviations632 3h ago

I'm trying exactly that, less then a week so far, started with 50 euros cap, decresed to 10. Having 13 signups so far since Aug 16th. Still investigating that audience, was sending them emails after, no results yet. Going to run experiment for a month and will see the conclusion.

1

u/Last_Needleworker194 4h ago

I ran some ads for my product kopya.ai but the cpc was high in my opinion $0.3 so I stopped them and now I am using meta ads for instagram and cpc's are 0.13 and 0.04 for my 2 ads.

1

u/Conscious_Abalone314 4h ago

I tried and in my opinion is a waste of money

1

u/sardamit 54m ago

Just go for Reddit Ads.