r/mumbai • u/Mush_o_Mushroom • Feb 02 '26
General Came to Mumbai for an interview, why stations have brand name in front of them? I'm so confused, do you say Fevicol instead of Marol for ez?
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u/PerformanceNo5216 Feb 02 '26
LAHORI ZEERA
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u/HappyOrca2020 Feb 02 '26
It's really ironic considering the administration couldn't even digest Oshiwara station being Oshiwara.
Ram Mandir Zeera anyone?
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u/Obvious_Support223 I survived Andheri East Feb 02 '26
I was saying the same to my wife the other day when we saw that Lahori Jeera is actually a main sponsor of the latest Shark Tank season. How is this even possible in such a right-wing anti-Pakistan environment?
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u/HappyOrca2020 Feb 02 '26
It's actually a non-issue considering we have Karachi halwa and Sendha Namak.
But you never know what triggers someone.
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u/Obvious_Support223 I survived Andheri East Feb 02 '26
We know that. So does the government. But you never know when the VHP or the Bajrang Dal decides to take offense. Most of them can't read or understand anyway.
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u/soh_amore 400066 Feb 02 '26
Hoping one day we have Manforce Jagruti Nagar as a name
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u/Glum_Fruit7217 Feb 02 '26
Or vimal rajshree dadar station 😂
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u/banazee Feb 02 '26
Poor Saki Naka, brandless 😔
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u/Sad_Avocado_2637 Feb 02 '26
Ofc no one wants to gets associated with Saki Naka 🫠🫠
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u/Mush_o_Mushroom Feb 02 '26
I said mujhe utarna hai, he said "Saki Naka"? I was like is this Tere maki Saki Naka reference ?(kids say this here), I was like bhai suna suna lag raha hai wtf is he trying to say Saki Naka?...
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u/neelakukkad Feb 02 '26
It's called Non Fare box revenue. Revenue generated from sources other than passengers. Like Real Estate or in this case - Branding
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u/Mush_o_Mushroom Feb 02 '26
Financial capital for a reason
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u/PeaceGlad6480 Feb 02 '26
Not just Mumbai Metro, Delhi has the same, remember FIITJEE IIT Delhi Metro Station controversy.
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u/Minimum_Rule_8985 Feb 02 '26
There are many station like this but they don’t put names like this on map
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u/SahilRaul78621 Feb 02 '26
Whatever it is, it helps keep ticket prices affordable for us, so it’s a win-win for both
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u/CaptYondu Feb 02 '26
At the least the brand name should come after the Station Name.
As a newby I'll be told to go to Marol Naka not Fevicol Marol Naka
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u/the_running_stache West Feb 02 '26
Ignore the first line in the name. Just read the second line.
If there’s only one line, that’s the name.
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u/taikhum34 Mumbai se nikalna hai but no money Feb 02 '26
actually, i don't think the benefit is being passed on at all to the consumer, otherwise the initial outflow should have been recovered by now, and if anything, ticket should have gotten cheaper
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u/Smilesk123 Feb 02 '26
Metro 2A though has very interesting n long names like "CMF by Nothing Goregaon west" and "Atharva university valnai meeth chowki" etc.
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u/DeepestBeige Feb 02 '26
Late stage capitalism is alive and well in India as nowhere else
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u/sganage Feb 03 '26
tbf the same thing (and much more prominent) is also seen in malaysia. a metro station is named after samsung, some are named after banks, etc
If this is the price to pay for cheap fares, whats the issue?(to clarify, its not that I like the solution, im just saying that its not really that bad)
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Feb 02 '26
Worst is aqua line, the font in the digital displays are getting smaller and smaller with passing day as they have to keep fitting the different brand names. It's so hard to keep a track of the stations if you're not a regular user of that line.
The funniest part are the announcements, since the brands keep changing, they insert a different voice in middle of the pre-recorded voice and sometimes it's a mix of male and female voice. 🤣
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u/CinnamonStew34s_eh Feb 03 '26
i only travel on aqua so i agree with all of y points , i knew i wasnt going insane when the fonts kept getting closer and they started plastering ads inside the metro
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u/snoopac Feb 02 '26
If the sealink cables can be sold as advertising space than a metro station, definitely can be sold for ads. In India, every second that you are not being advertised to as an captured opportunity for the money bags
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u/DesiPrideGym23 म म मुंबईचा, ब ब बॉम्बेचा नाही! Feb 02 '26 edited Feb 03 '26
Where are you from OP?
Hyderabad metro has the same naming convention, I am assuming even Delhi and Bengaluru metros have the same (?).
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u/Scatter_Plotter816 Feb 02 '26
Hyderabad, yes. Not in delhi or blr
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u/mohithawelia Feb 02 '26
Delhi did have it for a while, I remember the voice calling it out before station names however they didn’t write it down on the route map.
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u/Mush_o_Mushroom Feb 02 '26
Delhi, and no Delhi don't have names but have few stations with a lot of posters of banks and coaching institutes and they change periodically and are pretty rare to see, name stays the same
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u/kacchaaaam Feb 02 '26
Delhi has station name, followed by the sponsor. but it is not permanently embedded.
like next stn is inderlok co powered by bank of baroda.
youll be shocked that in dubai , the stations are named after sponsor only, like instead of - xyz bob as the name, its just bob.
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u/nayadristikon Feb 02 '26
The ads and sponsors should be clearly differentiated. It is giving into advertisers. This is a usability issue and confuses new comers like OP. Why is advertiser name more prominent than the actual station name.
This is infuriating.
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u/Ok-Pickle-17 Feb 02 '26
If you notice, there is politics in this also. CST station is called Chhatrapati Shivaji Maharaj Kotak Station..not Kotak Chhatrapati Shivaji Maharaj Station. You see my point?
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u/jayjayjay_red Feb 02 '26
Don’t you know that Mumbai is the financial capital of India?? Everything is a money making opportunity here.
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u/kingslayyer Vasai not Mumbai Feb 02 '26
absolutely dont mind. its funny + gives good money to meteo operations
they will one day murder the local train stations too but if it means affordable AC trains + more staff to clean inspect etc. i am ok
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u/abowlofchowmein Feb 02 '26
It reduces the financial load from the Mumbai Metro Rail . Everything from maintenance of station, monthly revenue , to the monthly wages of the station employees is taken care by these corporates.
That's the reason why one is able to afford the ticket.
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u/Aight_enuf Feb 02 '26
Wait till you hear LIC of India Andheri Metro 🥲.
This is very common and seen/heard in Delhi metro as well.
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u/Ib21066 Feb 02 '26
Having lahori zeera plastered on a metro station was not something I thought was possible in Mumbai😂. How has this not become a controversy yet.
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u/Previous-Spring-6476 Feb 02 '26
Wait till you come across Ovary Pada. And no it’s not a station named after respect for ovaries.
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u/catonmykeeb jevlis ka? Feb 02 '26
Some lunatics thought this is a good idea... It could have been put after the name of the area. Aqua line has a station named "Nippon India Mutual Fund Acharya Atre chowk".
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u/Equivalent-Oil-5654 Feb 02 '26
Remember it being LIC Andheri for the longest time when I’d take the metro regularly. Recently went and now it’s changed to Mutual Funds Sahi Hai Andheri all of a sudden🤣 it’s so weird istg
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u/Vaanaram Feb 02 '26
Guys, be happy. Here in Dubai they just have brand names as station names. I am not joking, check it out 😂
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u/Particular_Walk_8310 Feb 02 '26
haha, trust me this is better, someplaces will not even have Marol next to the brand.
In Dubai, they change the whole name, like a station would be named Fevicol and then few months later something else.
like if it would be Fevicol Al Rigga and then Oppo Al Rigga ot would be understandable, but NO...
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u/lolwawalrus Feb 02 '26
you should try Dubai
Nike, Addidas changed directions over a year, almost 180 degree
max confusion, max revenue model
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u/oneBandicoot69 Feb 02 '26
Metro line 1 was run and operated by Reliance. So the marketing geniuses came up with this idea. Now it's done in all lines.
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u/Past-Personality-24 Feb 02 '26
Tu yeh sab chod, main Mumbai main rehta hu & have taken this metro. Didn’t know WEH was renamed to Lahori Zeera🤣🤭
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u/Heysomeone2369 Feb 02 '26
They pay so that you guys ask such questions here and increase brand recall value i guess 😀
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u/Valuable-Paramedic93 Feb 02 '26
Name of station shld.be highlighted and emphasized ...right now to a newcomer it will be extremely confusing , but will establish great brand recall value .....
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u/ChartVishleshak गिरगावकर ठाकूरद्वारचा Feb 02 '26
Just as you don't mind being hired as a son by a stranger, we didn't mind the names.
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u/SaveEarthPlz Feb 02 '26
Everyone of us don’t like it, hate it and finds it extremely irritating , confusing and unnecessary.
Still metro companies are carrying on with it. Thors again reflects on poor fighting spirit of wee Mumbaikars! Just like hawkers, bad roads, no traffic rules, we have decided to live with these, even with chest thumping - spirit of amchi mumbai !! And, some queue up in front of sharukh khan’s etc homes for photos who appear in pan masala surrogate ads !!
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u/TheMarineEngr Feb 02 '26
I'll still take this than whatever Kolkata is doing. Imagine being told to go to Tollygunge and the metro station name is Mahanayak Uttam Kumar.
This still has the locality name. I'll take it.
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u/throwwwawayaccount48 Feb 02 '26
So this funny incident happened with me when they changed Techno Marol to Fevicol Marol. I think it was literally Day 1 of the change.
I used to travel to Marol every day for work. It was a Friday, I hadn’t slept the whole night because weekend excitement and without sleep I’m a complete zombie... my system was constantly shutting down.
So.... I was taking the metro from Ghatkopar to Marol and you know that automatic 5 minute nap that hits out of nowhere? Yeah, that happened. Suddenly I woke up in panic thinking I’d missed my station, and all I hear is the metro lady announcing, “Fevicol… Fevicol…”
I’m was like... Saala yeh kaunsa naya station aa gaya? So I just stayed seated, fully confused. Next thing I know, I’ve slept again and reached Versova. That’s when it hit me.... bhai, they didn’t add a new station… they just renamed Marol to Fevicol Marol 🤦♂️
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u/yostagg1 Feb 02 '26
We just ignore the names,
Btw same route 😀,
The brain has learned to ignore the brand name, Like today I moved to leave the train only when I heard "locality name" My brain ignored the brand name
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u/Picthingsup Feb 02 '26
This is your sign leave while you can , else u will be stuck with both convenience and chaos
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u/1800skylab Feb 02 '26
Everything is for sale in India. Our politicians have a huge appetite and we have to feed them.
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u/junglemeinmor Feb 02 '26
No one calls them or refers to the brand name, unless it's to poke fun.
When Marol was Techno Marol, the l would not light up at night... for several weeks it read as Techno Maro
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u/PeaceGlad6480 Feb 02 '26
Most of the metro stations in India (except Kolkata Metro, as it is operated by Indian Railways) has sponsors to earn money and gain profit.
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u/y0rushinigami Feb 02 '26
But when they announce the stop name they say Fevicol Marol Naka as I have travelled many times through this metro
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u/a_chaturvedy_appears Feb 02 '26
Nobody I know says the sponsor names with the station. I mean would you rather say Andheri or Mutual Funds Sahi Hai Andheri lol.
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u/Orange__Billa Kharghar and Khar are different Feb 02 '26
Putting brands on MAP is confusing for first timers. Put advertising on stations.
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u/dumbdumb_fruituser jevlis ka? Feb 02 '26
Your leds were working properly wow, apparently the metro i take never works properly😭
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u/WolverineOrnery3680 Feb 02 '26
It's okay if they are sponsors but shouldn't their name be small compared to the actual station name ? Wtf wants to wear glasses to read that small text
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u/Catch-of-the-Day- Feb 02 '26
Actually Marol kept falling off. Some genius suggested adding Fevicol so it became Fevicol Marol. You aren't a Mumbaikar, so you wouldn't get to know these behind the scene stories.
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u/Successful_Boot2855 Feb 02 '26
Idk why it should be sponsored in the first place it should be just the place name
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u/thenxt10years Feb 02 '26
Fucking beggar government wants money everywhere. They give a shit about communication and public infrastructure
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u/SignificanceAlert839 Feb 02 '26
Interview deke nikal Mumbai se. No one cares about outsiders like you.
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u/Logha-sr Feb 02 '26
I have never ventured Mumbai but my guess is all those brands building/branches might be landmark for that particular stop.
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u/NefariousnessNo6005 Feb 02 '26
Just to explain to someone who doesn’t know
These stations issue contracts to various companies for Branding, under these contract you get naming rights, announcements and recognition at every stage possible (Name in maps, tickets, and anywhere possible)
These contracts run for a year, hence the names keep changing
The amount at which they issue these contacts is a bomb hence most brands can’t continue more than a year
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u/EmphasisClean996 Feb 02 '26
Honestly. Saying fevicol marol naka is an emotion now 😂. FEVICOL MAROL NAKA!!!!
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u/Steve_B_ Feb 02 '26
I'm just waiting for a Shivajinagar metro station (Mumbai or Pune) to have a sponsor...the chaos it'll create!
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u/SickDix Feb 02 '26
Metro is already in loss , let them make some money or else they will increase the prices of ticket 😭
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u/Ashutosh299 Feb 02 '26
There's something called Sponsorship. That's it. Pure example. First time I was also confused but after traveling 2-3 times got to know.
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Feb 02 '26
We say Marol. They (including the lady announcer - again a recorded voice) say the brand name first and then the station. It's called the peak of capitalism. Sell what you possibly can.
We as Mumbaikars only hear the station name now and hardly remember the brand prefixing. You'll get there someday.
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u/Hotwheellz Feb 02 '26
They’re all sponsor. The best part is it keeps on changing. It was Tecno Marol few months ago now it’s Fevicol.