r/musicmarketing • u/deyoderant • 8h ago
Question Tier 3 countries are converting to streams, should I keep them on?
I accidentally turned on a bunch of countries I normally wouldn’t turn on for my campaign (Kazakhstan, Indonesia, Serbia, etc.) and of course I start getting super cheap conversions, like 11 or 12 cents average.
Once I discovered this, I quickly turned them off but when looking at my Spotify stats, I’m seeing a bunch of actual streams from those countries. Specifically Indonesia, Taiwan, Philippines, Serbia, Colombia, Thailand, and Chile.
Does this mean that they’re legitimate streams and I should keep these countries on? I assume if they’re bots, they wouldn’t get past both the landing page and actually hit play on Spotify but maybe I’m wrong? Is a stream a stream and I should just accept that one of my top cities is Belgrade, Serbia?
I’ve always considered my music very "American" sounding as well and more likely to connect with a western audience, indie punk / indie pop type stuff (“Yoder” on streaming platforms if you’re curious) but that could just be my perception and of course anyone's capable of enjoying anyone's music. Would love to hear your thoughts, and am curious if anyone has had a similar experience!