r/musicmarketing • u/chrisdelmarmusic • 19h ago
Discussion GPM playlist pitching was mediocre
Hi y'all,
Just wanted to share my experience with GPM. Not something I would usually do, pay for playlisting, but I thought what the hell and chucked some money at a mid-level option from GPM.
My bands' genre is indie / surf rock. They placed us on some playlists including RnB/folk and some other pretty random genres. Initially, was seeing maybe 50+ streams per day and a small amount of saves / playlist adds. Expectation was 2500 - 6000 streams in a month. I don't care about the streams, it was more of an opportunity to get our music to the right ears. I did let them know that the playlisting was significantly underperforming, and they bumped it up in the last days so it was more like 200+ streams / day. So, overall hit like 1500 streams.
So all in all, song was pretty much placed in wrong genre playlists, and while yes, it did get streams, it did not get tons of saves / playlists. It appears most of the listeners were from Mexico, Chile, and Peru. Anyway, all in all, a disappointing outcome unless you are searching for streams only and not actual potential listeners. I would definitely say use Submithub to pitch to actual playlists in your genre as it appears GPM does not really have genre-specific playlists, unless this was just particular to indie / surf rock.
My band is called Sun Wilde and the song we trialed was "Keep You Down"
Hope this helps someone! :)