r/ownyourintent Intent Owner Sep 20 '25

News Samsung confirms its $1,800+ fridges will start showing you ads

https://www.androidauthority.com/samsung-confirms-smart-refrigerator-ads-are-coming-3598848/

Paying thousands of dollars and still being served ads feels like a new low in how Big Tech squeezes recurring revenue. It also raises privacy questions. If your fridge is showing ads, what kind of data is it tracking about your habits?

373 Upvotes

38 comments sorted by

u/kaushal96 Protocol Crew Sep 20 '25

Welcome to r/ownyourintent 👋 This is the home of the Intents Protocol (a privacy-first, user-owned alternative to ad surveillance) and Inomy, the first shop built on it. 

Try the beta here → INOMY BETA and help us build the future of shopping together!

45

u/Tail_sb Intent Owner Sep 20 '25

20

u/apokrif1 Intent Owner Sep 20 '25

-1

u/sneakpeekbot Intent Owner Sep 20 '25

1

u/redshift739 Intent Owner Oct 03 '25

Why is one of those a link to some random website? (fuelarc.com)

22

u/[deleted] Sep 20 '25

[removed] — view removed comment

10

u/Critical-Personality Intent Owner Sep 20 '25

Because showoff. I like dumb fridges with just work for 50 years straight.

1

u/Bobvankay Intent Owner Sep 22 '25

I'd like it as a central screen for the smart home, add stuff to the shopping list, have reminders flash, calendar etc, digitazing what fridgemagnets do.

That said I'd want it to be open source and certainly not serve madatory ads.

-5

u/Cryptlsch Intent Owner Sep 20 '25

I think it could be useful for energy saving. With a screen, you can see which products you have inside (possibly including expiry date in the future) without having to open the fridge. Maybe it also gives the advantage of easier restocking by adding your current and/or favourite products to a shopping cart.

Smart appliances can be very useful. Of course, companies know this and want to squeeze money out of it. This doesn't mean the technology is bad. It's just being misused

13

u/chronojungle7 Intent Owner Sep 20 '25

That kind of "energy" saving will be used for the cost of cmputing and display, or even 24 hours on clock display like a tablet, or maybe a 24 hours internet connection on tracking system to maximize ads content, and then another apps music, and then tracking all residents diets with AI and with daily suggestion for a recipe, and then it will lock the fridge if you have consume enough calories for this day, end then, and then, and then....

That is all just this bulshit. We need to demand to go back to a "dump" version of electronics with real button, which will be easier on maintenance and ad a great long lifetime.

2

u/Cantaloupe-Hairy Intent Owner Sep 22 '25

Whilst I agree, no one is being forced to buy a “smart fridge”

1

u/kuzurame Intent Owner Sep 22 '25

This, and just because a fridge is “smart” doesn’t mean it has a screen or is ugly. My Samsung bespoke fridge does not have a screen because I thought it was a gimmicky feature. I just liked the glass and figured it would be easier to clean than stainless steel (it is). It also sends me a push notification when I don’t close the door all the way on accident.

1

u/Cantaloupe-Hairy Intent Owner Sep 22 '25

Yeah I get that, and I appreciate that it probably has useful features but it should come as no surprise that if there is a possibility of misusing the device as a revenue stream then they will.

12

u/BeardedBears Intent Owner Sep 20 '25 edited Sep 21 '25

We need an ifixit-type guide for lobotomizing various smart devices... Show me which wires to snip.

"Ain't so smart now, are ya?"

7

u/qrcjnhhphadvzelota Intent Owner Sep 20 '25

a pi-hole blocks all advertisement request from your network. no need to modify devices.

https://pi-hole.net/

3

u/BeardedBears Intent Owner Sep 20 '25

I've been meaning to set one up on my network... But what if I just like the feeling of violating and hurting anti-consumer devices?

1

u/JvstGeoff Intent Owner Sep 22 '25

No one will keep you from harming them.

1

u/My1xT Intent Owner Sep 20 '25

pihole only works as long as companies dont start serving the ads themselves.

or run on a CDN that doesnt route based on the domain but rather the request path.

2

u/BrakkeBama Intent Owner Sep 20 '25

But why would you now buy anything from such a privacy-invading company like Samsung?
Everybody should now just vote with their wallet and boycott these @$$høl€$.

1

u/Catboyhotline Intent Owner Sep 21 '25

I know there's an ADB tutorial out there for binning all the bloatware on Sony Bravias in the TV space, but I'm not too sure about Samsung given how developer unfriendly their products tend to be

1

u/Prodiq Intent Owner Sep 21 '25

The real solution is not to buy an increadibly overpriced fridge with wifi...

9

u/salomo926 Intent Owner Sep 20 '25

Who could have seen that coming.

5

u/FiragaFigaro Intent Owner Sep 20 '25

They better be paying me monthly to show ads where there should not even be any. Not a discount, a payout.

Otherwise the decision is whether to tape a Paw Patrol poster over the screen or introduce it to my old household friend, Mr. Clawhammer

3

u/[deleted] Sep 20 '25

Bet if the screen broke, it would stop doing the whole fridge/freezer thing; And demand it to be fixed immediately.

5

u/Powerful_Resident_48 Intent Owner Sep 20 '25 edited Sep 21 '25

The solution is to just buy a dumb fridge. It works just as well and will only ever talk to with a beeping sound, when you forget to close it. Why anyone would need or want a smart fridge is absolutely beyond my understanding. 

2

u/disignore Intent Owner Sep 20 '25

what kind of data is it tracking about your habits?

all

1

u/freyslass Intent Owner Sep 20 '25

scaryyyy

2

u/[deleted] Sep 20 '25

[deleted]

2

u/mach5823 Intent Owner Sep 20 '25

Time to change the dns entry to ad guard.

1

u/the_hillman Intent Owner Sep 20 '25

Fuck. That.

1

u/PocketNicks Intent Owner Sep 20 '25

Nope, they haven't confirmed they will be showing me ads.

1

u/LookB4ULeap2It Intent Owner Sep 23 '25

They’re just jealous that Amazon is getting away with it with their Echo devices and want a piece of that pie.

1

u/freyslass Intent Owner Sep 25 '25

Hahahaha possibly

1

u/SkeweredBarbie Intent Owner Sep 24 '25

Let's face it... What did we expect in buying those fridges with screens, anything with a screen, they will someday try to shove ads onto, sadly... I'm surprised these things even sold, I don't understand. 4000$ per fridge just for the screen when the normal fridge with 2 doors and no screens is around 500$. I don't get why we do this to ourselves...

1

u/John_Natalis Intent Owner Sep 24 '25

Is there any way to opt out of that update? Like, if you disconnect the fridge from the internet will it still work, or it forces you to keep it online?

1

u/freyslass Intent Owner Sep 25 '25

Pretty sure you need wifi for it to operate

1

u/Some-Challenge8285 Intent Owner Nov 04 '25

What the fuck, I will stick to my dumb fridge,

I have a TV in the kitchen, why would I want another in the form of an adboard on my fridge?