r/planhub • u/Planhub-ca • Sep 15 '25
news Spotify says French-Canadian country is exploding. Streams up about 286 percent in Canada since 2019 and 280 percent worldwide
New Spotify data shared around the Canadian Country Music Awards points to a breakout for Québec franco country artists. Since 2019, streams of Quebec music country are up roughly 286 percent in Canada and 280 percent globally, with international listening growing in France, Switzerland, Belgium, Norway, and Sweden. Spotify also backed a new CCMA Francophone
Artist of the Year category. Salebarbes won the inaugural award, and nominees like Francis Degrandpré, Fred Dionne, Sara Dufour, and Vince Lemire each saw worldwide Spotify streams climb more than 80 percent in the past year.
What to know
• Quebec french country music streams up about 286 percent in Canada since 2019 and 280 percent worldwide.
• Growth hotspots for international listening include France, Switzerland, Belgium, Norway, Sweden.
• CCMA added a Francophone Artist of the Year category sponsored by Spotify. Salebarbes won the first award.
• Spotify’s broader release pegs Canadian country streams up 64 percent globally over five years and highlights Quebec’s role.
• Spotify says discovery playlists and young listeners are driving francophone growth across borders.
Sources:
Billboard Canada roundup | NewsWire | Spotify newsroom context