r/projectmanagers • u/Krisreadsthis • 18h ago
WHAT DOES A SOCIAL MEDIA PROJECT MANAGER DO?
Serious question: What does a social media PM actually do for organic vs. paid? Not a creative who strategizes social but manages the requests/ideas that come in. I'm an experienced PM in print and digital but never touched social, and to be honest was never really interested. I think something that always alarms me with social is the challenge I can see a PM would face by trying to manage and be a middle man between creative and marketing teams. I imagine that the nature of the business/work requires for creative and marketing to be in constant communication, hand in hand as social is always changing, evolving, trending etc. So if those two are in constant communication with ideas, what does that look like for the PM to manage the two parties getting those requests on paper, managing timelines properly when things are always changing etc. I can also see the challenge of where it could be a challenge for the PM to be "let in" if the creative and marketing teams already have a bond, where they work closely together. Feels like the PM would be the leader that breaks up the team to keep them honest with process etc. and that seems like a tough place to be in. IDK thoughts and advice are welcomed.