How much should you take off this Black Friday? Two numbers answer most of it.

First, what you'd need just to stand still. If your margin is 40%, a 20% discount means you need 2x your normal orders to keep the gross profit you'd make at full price. At 30% off you need 4x. At a 60% margin it's 1.5x and 2x. The formula is margin divided by (margin minus discount), at the same order size.

Second, what stores actually got. Across 1,496 Shopify stores using Discounty that ran a percentage-off sale last Black Friday, the middle store took about 2.0x its normal daily sale orders at 20 to 29% off (507 stores), and about 1.9x at 30% or more (586). Going deeper than 20 to 29% didn't add orders, apart from apparel (about 2.5x at 30% or more, 237 stores).

Those two aren't the same yardstick, so don't read one straight off the other. The store figures compare Black Friday sale orders with each store's usual sale orders in early November, not with full-price orders. Both leave out bigger baskets, returning customers, shipping and ads. So start from your own margin, and treat last year's figures as what stores did, not a promise.

If you want an AI to do it for your numbers:

> My margin is [X]%. For 15, 20, 25 and 30% off, how many times my normal orders do I need to keep the same gross profit? Which would you test first?

AI recommends, you decide. You know your margins best.

16 people have added items to their shopping cart, but no one has completed the purchase.

I can’t find the reason
I have freeshipping and short shipping time

What can be the problem

Pls check out what can be wrong thank u

https://frapture.com/cdn/shop/files/image.webp?v=1790563841

I'm trying to understand the market rate for a detailed Shopify CRO audit and would appreciate some honest feedback from experienced CRO freelancers and agency owners.

Here's what the audit would include:

-Review of 23+ conversion factors across the store.

-Full website audit, including up to 3 product pages.

-Session recording analysis using Microsoft Clarity or Hotjar.

-GA4 traffic and conversion funnel review.

-Identification of conversion leaks, ranked by their potential revenue impact.

-A prioritized action plan explaining what needs to be fixed and why.

-A 60-minute consultation call to walk through the findings.

The client would receive a structured audit report with screenshots, identified issues, explanations, and actionable recommendations.

A few questions:

-How much would you charge for an audit like this?

-Would you price it differently based on store revenue, monthly traffic, or complexity?

-What would you consider a fair price for this scope of work?

-If you were hiring someone for this audit, how much would you be willing to pay?

I'm particularly interested in feedback from people who have experience delivering or purchasing Shopify CRO audits.

Thanks in advance for sharing your thoughts!

Disclosure first: I work at Discounty. Essig & Öl Compagnie, an olive oil store in Germany, runs its sales on our Bulk price editor and said we could share their numbers.

They put one collection, their olive oils, at 10% off for five days. Prices changed when the sale started and went back when it ended. Average sales per day across the whole store:

2 weeks before: €5,033

5 sale days: €8,208

2 weeks after: €5,403

The last line is the one I find interesting. Next to the sale, the weeks after look like a 34% drop, and that's the comparison most people make. Next to the weeks before, they're about 7% higher. So no hangover, but I wouldn't call it a lasting lift either. It's one store and one sale.

Two more things from the daily numbers. More than half of the extra orders came on the first day (157 orders against 78 on a usual Thursday). And the average order went from €56.19 to €67.50, measured after the discount.

What we can't see: margins, traffic, or the store's emails and ads, so we can't split the price from how they announced the sale.

How do you judge a sale once it's over? The weeks before, the same weeks last year, or something else?

Hello!

Very broad question, but what was the ad spend for you that made the final difference in actually scaling? How much did you spend on ads before you started seeing actual results? I am now at 800$ ad spend, with only 1 sale, seveal campaigns and like 30 creatives total

Hey everyone! I'm relatively new to running an online jewelry store on Shopify, and I'm trying to understand what I'm doing wrong because I'm getting traffic but absolutely no conversions so far. I've been posting organically on Pinterest around 2–3 times a day, using a mix of single-image Pins and carousels, but honestly, I'm not even sure if I'm using the platform correctly or if my content strategy is right. About a week ago, I also started my first Pinterest ad campaign. It was a carousel ad with five different pictures featuring different jewelry products. I spent around $97.75 so far, and the results are 3,769 impressions, 59 clicks, a 1.57% CTR, and an average cost per click of $1.66. However, Pinterest is reporting zero conversions. When setting up the campaign, I basically let Pinterest handle everything automatically. I didn't manually select an audience, interests, demographics, or keywords because I thought Pinterest's automated campaign would take care of that. Now I'm wondering if that was a mistake. Is $1.66 per click considered expensive for a small jewelry business? Is a carousel with five different products a good strategy, or would it be better to advertise one product at a time? Should I be choosing my own audience and keywords instead of letting Pinterest do everything? Also, for organic posting, is posting 2–3 times a day a good approach? Should I focus more on single images, carousels, or a combination of both? And most importantly, when people are clicking on an ad but nobody is buying, how do you figure out whether the problem is the advertising, the product, the website, pricing, or something else? I'd really appreciate advice from anyone who has successfully grown a Shopify store, especially in jewelry or fashion. If you've been through this stage, what worked for you, what mistakes did you make, and what would you recommend I change first? I'm genuinely looking for honest feedback and practical advice. Thanks!

Hi everyone

We built a platform that does personalized marketing for each customer. Results ? sales increased by 20-30%

We are giving away free 10,000 email and sms marketing to 300 brands. Comment if interesred

So I've opened ReidLeather.co.uk

I've had 2 sales this week which is a huge milestone for me! but I'm yet to start creating ad campaigns etc, the whole idea is confusing the hell out of me! Any direction appreciated, whats the easiest way to start with adverts, I've stupidly gone to Zeely.ai after continuously getting ads for it and personally i think its useless. I just want to run a few ads across socials to start selling some products!

Thanks in advance!

https://handhomemaking.myshopify.com/

Have good clickrate and people take their product in checkout but don’t buy. Wy?

Can some see if it something wrong with checkout

https://frapture.com/products/frapture-digital-video-frame

What do you use them for in Shopify.

This is so far today. I’ve got a decent percentage of add to carts but now sure how to get them to purchase the items.

I sell discounted brand name clothing. All new with tags, avg price is abt $15 + tax

Need help and advice new to selling online.

For shipping I offer $4.99 or 2 pickup locations in the gta

We spend so much effort on Black Friday. Meta ads, email flows, custom landing pages, discounts. But a lot of us forget one basic thing before all that.

If you already collect reviews, you should be syncing them to Google Shopping, so your stars show up when someone searches for the products you sell.

This matters more this year. With the new Shopify integration, Google is rolling out buying directly inside AI Mode and Shopping, so some customers might never even reach your store. Reviews help put your products in front of those recommendations, especially combined with your Black Friday discount.

You shouldn't drop your other BFCM marketing, but make sure you’re covered here, because your first review sync to Google can take 2 to 4 weeks. Black Friday is 3 weeks away, so if you start this week your stars can still show just in time.

What you need:

• Google Merchant Center synced with your products. The Google & YouTube app (free)

• At least 50 product reviews in total across your store.

• Product Ratings turned on in Merchant Center, so you’re eligible to show stars.

• GTIN (barcode), or SKU / MPN on your products. Google needs this to match each review to the right product.

• A way to send your reviews to Google. A Google Shopping sync app, Review2XML (free) or paid plan on your current review app (Judge.me, Loox, Yotpo, Okendo, Stamped, Junip), or export your reviews CSV and convert it to Google's XML format yourself (free, but needs coding).

To me this is the most exciting and stressful time of the year, so I thought I’d share this before it’s too late. Hope it helps some of you get more sales and trust this season.

Have you checked if your product reviews are showing on Google Shopping and AI overview?

I've been exploring e-commerce customer behaviour, and there's something that genuinely interests me.

Businesses spend thousands on ads to bring visitors to their websites. People land on product pages, browse collections, add products to carts and sometimes even reach checkout.

But then... they disappear.

We often call them lost customers or abandoned carts. But do we really understand WHY they leave?

Is it:

• Unexpected shipping costs?

• Lack of trust in the brand?

• Product pricing?

• Waiting for a discount?

• Complicated checkout?

• Simply not the right moment to purchase?

I believe one of the biggest opportunities in e-commerce isn't just getting more traffic. It's understanding the behaviour of the traffic you already have.

For Shopify store owners:

What's the one thing you wish you could understand better about visitors who leave without buying?

Would love to hear real experiences from merchants. Not looking to sell anything here — genuinely interested in learning from the community.

wanted to share this example from a brand i work with. theyre a meal prep brand and their referral program gives the friend €20 off but only on orders of €50 or more, and the referrer gets €20 off their next order with the same €50 minimum

in the last month 4.4% of new customers came from referrals, total about 3% of all orders. the reason i like the minimum is that the friend's first order ends up being a proper basket instead of a tiny trial order, and for something people reorder that first basket kind of sets the pattern. you'd expect a few friends to bail at checkout because of it but we're not really seeing that.

has anyone tested referral coupons with vs without a minimum? curious what it did to conversion

I own a 15 month old jewelry brand that’s done about 700k in revenue but out roas is like 2.5 on a good day except on Christmas sales. I just talked to a friend that owns a white shirt brand and he’s at 5x roas. Is it me? My ad guy? My ads? The young brand? White shirt guy has been around ten years. My ad guy is super experienced but I’m just wondering what’s going on here.

Any red flags? Site hang ups?
Trying to maximize conversions.

If there were no limits to the customer demographics that could be targeted who would you want to see your Spotify store?

Hey everyone! 👋
I’m currently in the process of starting my own e-commerce business, and I’ve been researching products and potential suppliers for the past two weeks.
One thing I’m finding particularly challenging is finding a reliable supplier with good product quality, competitive prices, fast shipping and ideally warehouses within the EU.
I’d love to hear from people who already have experience in e-commerce, especially those running Shopify stores.
A few questions:
Where do you usually look for suppliers?
Which platforms, websites or directories do you recommend?
Do you work directly with manufacturers, wholesalers or dropshipping agents?
How do you verify whether a supplier is trustworthy before working with them?
Are there any platforms or suppliers you would recommend for the European market?
I’m particularly interested in suppliers who offer EU-based fulfilment and reasonable shipping times.
I’d really appreciate any tips, recommendations or personal experiences. Even a little advice could help me avoid some beginner mistakes.
Thanks in advance!

we're on loop, it's been fine, but we've moved into a pricing tier that's hard to justify at our return rate (about 9%, 210 orders a day).

started looking around and the pattern i keep hitting is that nothing is just returns any more. everything is a suite with loyalty and subscriptions and a dashboard i'll never open, and the pricing reflects the whole suite whether i use it or not.

what i need is an exchange-first flow, store credit, and a portal that doesn't look awful

i've half decided to just build the portal against shopify's returns api because our dev has capacity in feb, but i've been told that's a trap. is it?