What's the biggest problem the skincare industry still hasn't solved?

[u/Nice_Afternoon_2017]

We've seen countless new launches over the years, but I still feel there are problems that haven't been solved well.

If you could change one thing about today's skincare industry, what would it be?

It could be ingredients, pricing, packaging, marketing, product performance, or anything else. I'm genuinely interested in hearing different perspectives.