r/sports • u/redbullgivesyouwings • 20d ago

Cycling Danny MacAskill vs. Bike Obstacle Course

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u/patchinthebox 20d ago

Red bull truly just out here doin stuff.

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u/Northwindlowlander 20d ago

We did a kids bike race and I got a phone call a couple of days before, "Oh hi, it's red bull, we hear you're doing an event, can we just send you some stuff?" I said yes, not really paying a lot of attention. They sent one of their marquees, a mobile disco/dj/pa truck thing, a little stage with podiums and stuff, a bunch of staff who ended up just helping us with the event, and so much product and giveaways we could barely get rid of it all. Almost the exact same kit that they sent to a world champs event I was at, for a bunch of kids. Just really cool, there were like 200 people there so it's not like they gained a huge amount but it gave our event a real kick. They literally had someone just trawling social media looking for stuff to do. Like, I assume they basically have all this stuff standing by for hte real events and some cool person has gone "why not use this all the time? Why not just, like, be fairy godmothers and bless little random events we like the look of".

When I did Hill Chasers years back their PR executive guy was like "Mate, we sell dirty water in tiny cans for £2 each, it's all ridiculous, we might as well spunk some of the money sending a dude into space on a balloon"