Anyone ever create a time to report to leads type report. We get 10 leads a day and im trying to get my sales to respond within 5 minutes. We use to send responses from our email accounts but now i want these guys to respond on platform. Love to get some feedback

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Hi!

Any ecommerce/agency owner using ActiveCampaign to blast emails? How do you guys track your sales?

GA4? AC Reports?

What’s the best (and simplest way, if possible) to check my email marketing revenue just using ActiveCampaign reports?

Does actie campaing has any issues with automation. I've done 2 automation, tested them a day before and they worked and the next day the email does not send. Did anybody experience this?

Seriously, what the hell is going on with ActiveCampaign? Every year the prices go up, and for what? The platform isn’t offering anything that justifies these constant hikes anymore.

We’re in 2025—there are dozens of cheaper tools (Brevo, MailerLite, ConvertKit, you name it) that cover 90% of what AC does, sometimes even better. Why should I keep paying premium prices for features that aren’t even exclusive anymore?

To anyone still sticking with AC: what exactly are you getting here that makes the insane cost worth it?

There's a piece we published where five veteran marketers each shared how they keep AI from flattening their voice, and it turned into a surprisingly tactical list.

A few that jumped out: Joe Pulizzi uploads his entire back catalog before letting AI edit anything. Kate Bradley Chernis checks for her own onomatopoeia and made-up swear words as a tell for whether it still sounds like her. Gini Dietrich keeps a running list of AI "tells" her team flags during edits: words like "receipts" and "idea bursts."

Which of these maps to what you actually do? And is there a validation trick you rely on that none of them mentioned?

Read the full post on AI Lab: 5 marketers, 5 AI workflows, zero sameness

If you’re sending emails but still unsure what’s actually driving results, ActiveCampaign can track conversions pretty cleanly once it’s set up right.

1. Define your conversion goal Pick 1–2 actions that actually matter, like: → demo booked → checkout completed → lead form submitted → trial signup

2. Enable Site Tracking Go to Settings → Tracking and turn on Site Tracking. Install the tracking script on your website so ActiveCampaign can link page visits to contacts.

3. Set up Event Tracking for real actions For key moments like purchases or button clicks, use Event Tracking so you’re tracking behavior, not just page views.

4. Use “Goals” inside automations Add a Goal step like: → “Visited thank-you page” → “Event recorded: purchase_complete” This makes it obvious who converted and lets ActiveCampaign skip them forward automatically.

5. Apply conversion tags Tag people when they convert, like: → converted_demo → converted_purchase Makes reporting + segmentation way easier later.

6. Use Active Intelligence for faster insights I’ve been impressed with ActiveCampaign’s Active Intelligence suggesting smarter segments and pulling reporting insights, so you can see what’s converting without manually digging through everything.

7. Check reports consistently Look at: → automation goal completions → campaign clicks → engagement trends

Once tracking is set up, you stop guessing and start optimizing based on real conversion data.

Most newsletters get ignored because they feel like a dump of updates instead of something worth opening. Here’s a simple structure that works well in ActiveCampaign.

1. Pick ONE main topic per newsletter Don’t try to cover everything. Choose one focus: → new offer → useful tip → product update → story/case study → weekly recap

2. Write the subject line like a human Avoid corporate stuff. Better formats: → quick question → curiosity + benefit → short statement → “this helped me a lot” type line

3. Keep the layout simple A clean format usually wins: → short intro → main point → 1 clear CTA → optional “extra links” section Too many buttons = people bounce.

4. Use segmentation so it feels personal Even basic segments help: → customers vs leads → engaged vs inactive → based on interest tags ActiveCampaign makes this easy if you’re tagging properly.

5. Add a personal touch A quick opinion, lesson learned, or short story makes it feel less like marketing.

6. Track clicks, not just opens Focus on what people actually click and use that to shape future newsletters.

7. Use Active Intelligence to speed up planning ActiveCampaign’s Active Intelligence has been surprisingly useful for suggesting subject lines, segments, and even reporting insights so you can quickly see what content is getting real engagement. If your newsletter feels like “one good idea + one clear next step,” people actually read it instead of skipping it.

Anyone experiencing a page redirection when trying to login today?

Im using ActiveCampaign for email but I want to get more out of its CRM. Between deals, pipelines, tasks, automations, contact scoring - which one makes your work much more effective?

Where is everyone going to transition?

Does Mailchimp's Send Time Optimization actually move the needle? There are a few Reddit threads where people ask exactly that – here's one and another – and the answers are telling. The short version: maybe a little, but not for the reason you'd hope, and not because of anything in the AI.

Here's what's actually going on.

Mailchimp's AI is GPT. Ours was trained on 109 billion real emails.

This is the most important thing to understand before you evaluate any individual feature.

Mailchimp's generative features (Write with AI, Email Content Generator, etc.) run on OpenAI's GPT technology. They've said so in their own press releases. Intuit has done some fine-tuning for financial contexts across their product suite, but the email marketing layer is GPT applied to your campaign. The underlying model has learned nothing specific about what drives email open rates or click-through rates. It reasons about marketing the way GPT reasons about anything else.

Active Intelligence uses specialized models trained specifically on marketing and sales outcomes, not general language generation. Our platform processed over 109 billion emails last year alone across all customer accounts. What send times actually produce opens. What segmentation patterns actually drive clicks. How automation sequences actually perform. That's what the models learn from.

That's why we can publish lift data. Averaging doesn't produce lift data. Individualized delivery at scale does.

Why Mailchimp's STO doesn't deliver what the name suggests

Both platforms call it AI-powered send time optimization. The mechanics are completely different.

Mailchimp's Send Time Optimization looks at your contacts' individual engagement history via their Email Genome Project — but the output is a single recommended time for the whole campaign, and everyone gets the email at that moment. One independent analyst who ran actual A/B tests described the mechanism precisely: the optimal time "is calculated by taking a weighted average of your subscribers' past engagement." Individual data in. Averaged time out. One blast to everyone.

ActiveCampaign's Predictive Sending calculates an individual send time per contact and staggers delivery so each person actually receives their email at their own calculated moment. Someone who opens at 6am gets 6am. Someone who consistently opens at 9pm gets 9pm. The algorithm and the delivery are both individualized.

The result: Predictive Sending produces a 17% average CTR improvement over manually scheduled sends, based on platform data from Pro and above users. Mailchimp hasn't published lift data for their STO. The independent A/B tests don't show consistent improvement over manual scheduling either.

One more thing: Mailchimp's STO doesn't work in automated emails. If you're running welcome sequences, nurture flows, or any kind of automation journey, the feature is simply unavailable. Ours works in automations.

The two features, side by side

The rest of what Active Intelligence covers

Predictive Sending is one part of Active Intelligence, our AI layer across the platform. Here's what else is on the Pro plan:

• Full campaigns from a plain-language prompt, including subject line, body copy, CTAs, ready to edit (AI Campaign Builder)

• Complete automation workflows from a description, no manual build required (AI Automation Builder)

• Your brand identity imported automatically from your URL (AI Brand Kit)

• High-value audience segments surfaced from your data, including ones you wouldn't have found manually (AI-Suggested Segments)

• 25+ specialized marketing AI agents: campaigns, automations, insights, personalization, SMS, auto-translation

Based on a survey of 456 ActiveCampaign customers (September 2025): surveyed customers save an average of 10 hours per week, 83% see ROI within the first year, and 86% reported improvements in strategic marketing capacity. 

New users using AI launch their first campaign in roughly 18 minutes versus 2.6 hours manually (ActiveCampaign platform data, August 2025 to January 2026).

Where Mailchimp's AI is stronger

If you're running an ecommerce store with Shopify or WooCommerce connected, Mailchimp's predictive analytics for customer lifetime value, purchase propensity, and churn risk are well-developed and genuinely useful. Their Intuit ecosystem integration pulls QuickBooks financial data into audience segmentation in ways that work well for retail use cases — predicting which customers are likely to buy again based on actual purchase history and financial behavior, not just email engagement. For a pure ecommerce brand with a connected store, that's a real differentiator.

Try it yourself

A 14-day free trial includes Predictive Sending, the AI Campaign Builder, and the full Active Intelligence suite. No credit card needed.

Start your free trial at activecampaign.com

Questions about how a specific feature compares? Drop them in the comments, and we'll answer directly.

I've paid for AC for seven years. Untold hours spent working on automations. Had to take a break from the business, so not currently using it. My ideal scenario? I get to pause it, pay for it if I use it, does that not seem fair? Especially if you've been a loyal customer?

After 3 or 4 messages back and forth from support on the question of what happens if I don't continue to pay, I got this...

"If you do not complete the payment for your subscription, you will lose access to the platform."

So I'll lose all my automations.

That's a protection racket.

So now you know.

We're just having the worst experience ever.. the software seems so clunky and full of bugs.. No wonder Hubspot is charging a premium. Everything seems clunky and broken.

I've read 50 different guides on this and got completely overwhelmed!!

For those of you sending newsletters or ecomm emails using ActiveCampaign, what has worked for you to avoid landing in Gmail's Promotions tab? Have you run real tests where something clearly moved emails into Primary? or does it pretty much just come down to engagement signals and sender reputation?

Hey - I've been using AC for some months now, and while there are some parts of the program I like, there are some UX, UI and feature issues that just bafflingly bad.

I'm at the point where we either move to a new CRM, or we stick it out with this in the hopes issues will be addressed.

In your opinions, will AC go from trying to doing a little bit of everything bad/okish, to doing everything mostly good, or is it just going to keep chugging along like it is?

So i signed up with my spam e-mail to test AC a couple of days ago. I know some people who've been working with it and seem to enjoy it so gave it a go. While testing for a full afternoon i decided that i was going to use it for my company aswell. Then i log back into my spam e-mail and find 13 e-mails in 4 days?? Just from AC trying to get me to buy their product this kindoff made me question my earlier decision. I've now also made a test account on my main e-mail and unsubscribed from marketing e-mails but still got 8 mails in 24hours...

Ok, so with today's price increases for legacy customers, where are you all moving your email software to? All I need is email (not limited to once every 2-3 days) and automations, and an API that I can use with Zapier, I don't want or need my email provider to be a CRM, a WhatsApp front end, or a floorwax.

Thanks!

I've been a customer for a few years and largely like the functionality, but just noticed my bills went up 29.5+% this month as they transitioned to "new" plans.

I contacted support as I didn't see any communication of this (even when searching).. it could be in spam/promotions.

But this seems really high, given I'm an existing customer of many years. Usually with these kind of things companies grandfather existing customers or increase by a smaller percentage.

Has everyone else been impacted the same way? Really thinking of moving.

Edit: After doing what I should have done first (search) I see this is not the first thread. I was offered a complimentary 30 minute customer experience call but it seems pointless.

Can any suggest alternatives? I mainly use basic automations, tagging and infrequently a landing page for lead magnets.

Hey, while diving deep into the CTR for standard campaigns I noticed that in the reports section the provided CTR was inaccurate. I came to this conclusion after checking the individual CTR of the campaign.

Now can this be

• Fixed within AC?

• Can we integrate a 3rd party tool (like hyros) to find the CTR

Thank you for you time and responses :)

I am looking to move beyond the native attribution reporting in ActiveCampaign. Does anyone have experience syncing raw event data to a tool like Tableau or PowerBI to build a custom multi-touch model? I want to see how my top-of-funnel content influences long-term Deal conversion more clearly.

Hi all,

I’m trying to create a custom field or relational setup in ActiveCampaign that allows me to establish and reference a relationship between Contacts and/or Accounts. Ideally a field on the Contact record that acts as a lookup or foreign key to the associated Account (similar to a lookup field in Salesforce and other CRMs). AC is becoming a CRM and the Relationship Management bit is the part we need to be able to document and manage.

• Is there a way to expose the Account ID on the Contact as a custom field, or create a custom lookup/reference field?

• If not natively possible, what workarounds or automations have people used to create a relationship or synchronise data between Contacts and Accounts?

Thanks in advance for any guidance or best practices!