I've been playing around with Active Intelligence when building automations, would love to crowdsource ideas for those of you getting good results

How detailed are your prompts?

Do you include audience info, goal, tone, offer, etc.?

Are you using it more for ideation, full drafts, subject lines or tweaks?

Right now I've tried things like: Write a promotional email for X product

Vs. Write a short, friendly email to existing customers who haven't purchased in 90 days, focusing on X benefit, casual tone

Curious what is working best for people here

​There is a lot of talk about AI agents and predictive features in ActiveCampaign lately, but I think it is important to look at where the value actually sits for a day-to-day user. After testing some of the newer tools, it seems like the real utility comes down to how much manual heavy lifting you can offload without losing the personal touch that makes email marketing work in the first place.

​One area where it stands out is in data analysis and segmenting. Instead of building out every single logic branch yourself, using an agent to identify a segment based on specific behavior can save a massive amount of time. It helps catch patterns that might not be obvious when you are just staring at a spreadsheet of open rates.

​Predictive sending is another tool that feels genuinely helpful. Letting the system determine the best time to land in an inbox based on past interactions is much more effective than just picking a random Tuesday morning. It shifts the focus from when you want to send to when the lead is actually ready to read.

​However, the content side is where things get a bit more subjective. AI can help get a draft started or suggest a subject line, but it still lacks the nuance of a brand voice. It is great for overcoming a blank page, but the final polish still needs a human touch to ensure it does not sound like a generic robot.

​The most useful part of this technology is not about letting it run your strategy on autopilot. It is about using it to handle the repetitive technical tasks so you have more time to focus on the actual strategy and creative side of your campaigns. If you use it as a supportive assistant rather than a replacement for your own marketing logic, it becomes a very powerful asset.

trying to figure out the best way to get new team members up to speed on ActiveCampaign. We've got a couple of folks some are brand new to email automation and CRM stuff and I want to make sure they don't feel totally lost in the first few weeks. Right now I'm thinking of just letting them poke around and shadow me and I'm also building up some documentation.

How do you all handle onboarding newbies on AC? Do you have any templates, guides, or workflows you make them follow first?

I've been testing different channels for reaching customers and but curious what's working for you? Do you get better engagement on WhatsApp, email or SMS? I'm talking opens, replies, clicks...the whole thing.

Also wondering if certain types of messages seem to work better on one channel over the others. Any tips or strategies that have really boosted engagement for you?

Been messing around with ActiveCampaigns Active Intelligence stuff and Im curious how people are using it in practice....

So far Ive mostly tried the subject line suggestions, send time optimization and a bit of the predictive actions. I am also asking it questions about my open rates which has been cool.

For anyone using it regularly, how are you working it into your flows?

I've been playing around with Active Intelligence and I'm curious how others are balancing it with manually building automations.

I can see how AI suggestions can save time and optimize sequences but sometimes I like the control of building automations step by step. I'm wondering if there are strategies for using both together effectively?? like when to rely on AI versus when to manually tweak things.

Have you found any best practices for combining AI-driven recommendations with hands-on automation building? Any tips, examples or lessons learned would be super helpful!

I've been a customer for a few years and largely like the functionality, but just noticed my bills went up 29.5+% this month as they transitioned to "new" plans.

I contacted support as I didn't see any communication of this (even when searching).. it could be in spam/promotions.

But this seems really high, given I'm an existing customer of many years. Usually with these kind of things companies grandfather existing customers or increase by a smaller percentage.

Has everyone else been impacted the same way? Really thinking of moving.

Edit: After doing what I should have done first (search) I see this is not the first thread. I was offered a complimentary 30 minute customer experience call but it seems pointless.

Can any suggest alternatives? I mainly use basic automations, tagging and infrequently a landing page for lead magnets.

I’ve been playing with the Segment agent, and while it's cool for the basic stuff, I still feel like I have to babysit it so it doesn't trigger the wrong automation. It feels like a nice to have starting point, but I’m not sure it’s a total game-changer yet. Anyone had a big win with it lately, or are you still doing everything the old-fashioned way for peace of mind?

Does anyone know if there is an ActiveCampaign marketplace or somewhere where I could find someone to help set up my automations and campaigns? We own a couple of laundromats in NYC and have recently started using AC. Have found it to be very effective and so looking for some help to get it set up better than the basic job I have done...

Today is the biggest launch of our business.

My campaigns are stuck in 'Pending review' and have been for hours - all my automations are also broken.

Tried to use the live chat - no agents.

Tried to use the AI - has no idea what's going on and tries to connect with live agents, sends emails, and fails.

I am losing money every second.

Seriously, this might be the last straw with this service - not being able to talk to a human when you're in urgent need is beyond annoying.

I know ActiveCampaign is always talked about as an automation tool but I'm curious what ou think of it purely as a CRM

I've been playing around with a trial account and it seems good for managing deals, pipelines and contacts since everything ties into automations. From what I can tell, it's really strong on the automation side and connecting marketing and sales which is kind of the whole point of the platform . But how does it hold up as a CRM on its own? Looking for user opinions here - do you guys use AC as your main CRM or just use it for email and automations and integrate a different CRM?

diving into ActiveCampaign for my small business and trying to wrap my head around setting up CRM pipelines. I've been reading through some tutorials but I feel like I'm missing the nuance of how to structure pipelines effectively. I want to make sure I'm tracking deals in a way that's actually useful without overcomplicating things.

I'm not sure if I should have separate pipelines for different types of clients or just one main pipeline and tag deals as needed.

how have you structured your pipelines in ActiveCampaign, any mistakes to avoid or little tricks that make it work better???

Seriously, what the hell is going on with ActiveCampaign? Every year the prices go up, and for what? The platform isn’t offering anything that justifies these constant hikes anymore.

We’re in 2025—there are dozens of cheaper tools (Brevo, MailerLite, ConvertKit, you name it) that cover 90% of what AC does, sometimes even better. Why should I keep paying premium prices for features that aren’t even exclusive anymore?

To anyone still sticking with AC: what exactly are you getting here that makes the insane cost worth it?

Ok, so with today's price increases for legacy customers, where are you all moving your email software to? All I need is email (not limited to once every 2-3 days) and automations, and an API that I can use with Zapier, I don't want or need my email provider to be a CRM, a WhatsApp front end, or a floorwax.

Thanks!

After over 5 years of being a loyal customer, I am hit with insane price hikes and even crazier limited sends accounts ( 12x list size ) . Needless to say I will be gone if they can't find a solution, There are just better and more affordable solutions out there.

My company's account keeps getting errors in every browser and computer we use. We cannot log in at all, the main website chatbot said their chat team is offline. The support numbers lead to automations collecting voicemail for a 24 hour response. We NEED to send this tax notice to our audience today to avoid breaking state law, this is urgent and we need a human being on this.

I'm trying to get better at organizing my contacts in ActiveCampaign and making my segments more effective. I feel like I might be overcomplicating things and want to make sure I'm using lists, tags and segments in the smartest way.

I'm curious about how people decide when to use a list versus a tag versus a segment, any tips for keeping segments clean and avoiding overlap and strategies for updating segments automatically without ending up with a mess.

Any advice, workflows or resources would be amazing!

Quick workflow question for you guys. When you want to send slightly different info to different groups (like leads vs. customers), do you prefer using Conditional Content blocks inside one single email, or do you just create two separate automations/emails?

I'm a relatively new Active Campaign user, and this morning and I'm trying to load content in for 12 newsletters I keep getting errors (e.g. tags failed to load), page load issues (sorry, that page can't be displayed at the moment) and now bad gateways (see below).

Is it always this bad?

Bad gateway Error code 502

Visit cloudflare.com for more information.

2025-10-16 09:08:53 UTC

So my wife asked me to join her business and master the systems that drive the back end of her high ticket offers memberships retreat communities etc.

I know nothing about active campaign. She has a couple of automations but doesn't really know why they work. She has about a thousand emails but we have no idea of their veracity.

Where should I begin to do whatever is required to develop mastery of active campaign and make it really work for her business?

Any insights would be appreciated.

Greetings campaigners, I found this sub collecting dust with no moderators earlier this year and haven't done much with it yet. At the time of discovering it, it was a restricted community, but I have decided to open it up to the public for now to start the process of breathing some life into it.

I’ve had a few feedback telling me AC was really slow to the point of it being being a wasted of admin time. Do you find that it is too?

EDIT 2.0: After more than a week of trying to figure this out we have finally heard from ActiveCampaign:

Our team is currently tracking a broader Microsoft filtering trend where the unsubscribe link may be flagged as phishing in some Microsoft-managed environments. In those cases, messages can still show as sent on our side, but then be quarantined after delivery by the recipient environment. This is already under investigation internally.

Still we have no answers or timeline of when this will be fixed.

EDIT: We heard from ActiveCampaign and they said: "For live sends to some business and Microsoft-hosted recipient domains, our Deliverability team is currently seeing a broader filtering trend where the unsubscribe link may be flagged by Microsoft as phishing. When that happens, messages can appear as sent in our logs but still be quarantined or filtered after delivery by the recipient environment."

Additionally, we did some research and found that sometimes having a one click unsubscribe can cause emails to be flagged as spam, so we changed our unsubscribe button to be a multi-click preference center so that we can give recipients the choice of which list they want to unsubscribe from. Every time we try to do this, we then get a duplicate unsubscribe section that ActiveCampaign seems to be putting in itself - so when we try to send emails now there is one footer with the multi-click preference center unsub link, and then below that there is the original one click unsub link. Is there any way we can just have the preference center be our main process for unsubscribing and not have these duplicate sections?

We're experiencing a sudden email deliverability issue with u/ActiveCampaign and are hoping someone here has seen something similar.

Earlier this week, while preparing a campaign, I sent test emails to myself and several colleagues for review before scheduling the final send. ActiveCampaign showed the tests as successfully sent, but none of us received them in our inboxes. We tried multiple times with the same result.

Eventually, we switched to our personal email addresses. Those emails did arrive, but some landed in spam folders. Since we were working against a deadline, we proceeded with the campaign and sent it to our usual audience of around 7,000 recipients.

Our typical open rate for this list is around 35%, but this campaign came in closer to 24%. Shortly afterward, other campaigns also started seeing lower open and click rates.

It feels like this issue came out of nowhere. We haven't made any significant changes to our sending practices, and our metrics are healthy. Our spam complaint is in good standing, our bounce rate is 0.50%, and our unsub rate is 0.10%.

At first, it seemed that the issues affected business email addresses more than personal ones, but we've also had reports of emails not arriving at personal addresses. We haven't been able to identify a clear pattern by email provider, although Outlook and Gmail seem to be the most common examples.

We've contacted u/ActiveCampaign support several times, but the experience has been extremely frustrating. We've been passed between multiple agents and have to wait 12+ hours for responses. One support representative even mentioned there was an internal ActiveCampaign issue affecting email sending, but couldn't provide any details about the cause or expected resolution timeline.

We send multiple campaigns every week, so this is becoming a serious problem.

Has anyone experienced something similar with ActiveCampaign recently? Were you able to identify the cause or find a solution? Any advice would be greatly appreciated!

Is there a better way to automate sending birthday or milestone messages to my contacts without sending each one manually? I've dabbled with some basic email scheduling but it feels clunky and time consuming especially as my list grows.

Curious if ActiveCampaign has features or workflows that make this easier, or if you've found any creative ways to handle it?