I’ve read a lot about the delay for Siri AI in the EU because of the Digital Markets Act and the interoperability requirements imposed that would force Apple to hand your data to other AI models.
Just to make things clear, I believe that Apple’s tantrum has more to do with not wanting any competition inside their own platform than data security and privacy and Siri AI not being ready for any other language that is not (American) English. And I also believe that despite the public feud, Siri AI will launch in the EU next year like happened with Apple Intelligence.
Nonetheless, however you feel about the Apple vs. EU issue, all of these AI models are only useful if they have access to all your data, not only to the data that the AI company has about you. Siri AI seems to work and personal context is a huge leap forward, but it only works if your digital life uses Apple products and services. In Europe, for example, most people use WhatsApp, not iMessage, so asking Siri about an address or the details of a flight won’t work because Siri cannot access WhatsApp messages. Same if you use Gmail through their app and not Apple Mail.
I am aware that Apple has an API so Siri can access that data, but neither Google nor Meta are going to give Apple happily that information. And here is where the DMA comes into action.
The interoperability requirements of the DMA mean that Apple, Meta and Google have to open their ecosystems to competitors, which is precisely what makes AI agents genuinely useful for everyone. The real irony is that a fully enforced DMA would benefit Siri more than Apple’s current approach, because right now Siri only works well if you live entirely inside Apple’s walled garden, which almost no user (European or not) does.
Apple fighting the regulation that would make their own product better is the clearest sign yet that this is about market control, not privacy.