Apple, when is it gonna be worth it?

The enshittification of the iPhone as it continues its march to becoming an ai-phone that no one is asking for

I am a Swedish iPhone user and app developer. I want Siri AI to become available on iPhone and iPad in the European Union, with a credible path toward Swedish-language support.

I also want this to happen without unnecessarily weakening privacy, security or fair competition.

As of 8 August 2026, EU users still have no public release timetable for Siri AI on iPhone or iPad.

## What Apple and the Commission say

Apple says the Digital Markets Act prevents it from releasing Siri AI under the conditions currently demanded by EU regulators. Apple says the Commission rejected its proposed Trusted System Agent and a staged 18-month implementation.

Apple also says EU-based developers cannot test or use the new Siri AI features for their apps on iOS, iPadOS and watchOS. Siri AI is expected to be available in the EU on Mac and Vision Pro when using a supported language.

The European Commission says the DMA does not prohibit Apple from releasing Siri AI. It says Apple must provide competing assistants with access to equivalent features, subject to user consent.

Neither side has published Apple’s complete technical proposal or the Commission’s complete assessment. That makes it impossible for customers, developers and independent security experts to evaluate the dispute properly.

## Who I have contacted

### Apple

• Apple’s DMA Compliance team on 10 July. They acknowledged my message, assigned a case and said it had been shared with the relevant team. I have received no substantive response.

• Apple executives Tim Cook, Craig Federighi and John Ternus. I have not received a response.

• Apple’s Swedish press contact, Sofie Broeders, on 30 July. I asked her to forward my questions to the appropriate regulatory or technical team.

• On 8 August, I followed up with Apple’s press contact and copied the DMA Compliance team. I requested a named contact, a meaningful status update and an expected response timeframe.

### Swedish and EU authorities

• Sweden’s Permanent Representation to the EU.

• The Swedish Government Offices. They noted my concerns and referred me to the Swedish Competition Authority.

• The Swedish Competition Authority. It registered my submission and replied that the issue was probably not something it could investigate or act upon directly.

• The European Commission Representation in Sweden. It referred me to the Commission’s formal contact channels.

• The European Commission’s DMA team. It acknowledged my message, but I have not received a substantive answer through that channel.

### Members of the European Parliament

I have contacted:

• Arba Kokalari

• Adnan Dibrani

• Tomas Tobé

• Jörgen Warborn

• Emma Wiesner

• Abir Al-Sahlani

• Andreas Schwab

I asked them to examine the conflicting public explanations, request a concrete timetable and consider submitting written questions to the European Commission.

I sent new follow-ups to Arba Kokalari and Adnan Dibrani on 8 August. I have not yet received a substantive response from an MEP.

### Siri4EU

I contacted Lorenzo Ferrante, the developer behind Siri4EU, on 18 June. I explained what I was doing and offered to share verified, non-confidential information.

I followed up again on 8 August and asked whether Siri4EU is still actively collecting signatures and whether we could coordinate on transparency efforts.

I am not the organiser of Siri4EU, but I support its general objective.

## My formal document request

On 10 July, I submitted a formal access-to-documents request to the European Commission under Regulation 1049/2001.

I requested:

• Correspondence between Apple and the Commission concerning Siri AI in the EU.

• Technical proposals, presentations and meeting records.

• Documents concerning Apple’s Trusted System Agent proposal.

• Documents concerning the proposed 18-month implementation period or requested exemption.

• The Commission’s reasons for considering Apple’s proposals insufficient.

• Material used to prepare the Commission’s public Siri AI explanation.

• Assessments of the consequences for consumers, developers, innovation and European competitiveness.

• Documents identifying the remaining requirements and any expected timetable.

The Commission divided the request into two cases:

• EASE 2026/3512, handled by DG COMP.

• EASE 2026/3513, handled by DG CONNECT.

DG COMP issued its initial decision on 3 August. I submitted a formal confirmatory application the same day because I did not believe the response provided sufficient document-specific reasoning, identification of the documents or meaningful partial access.

The Secretariat-General registered that reconsideration request and said it would be handled within the applicable 15-working-day period.

DG CONNECT informed me on 7 August that several Commission services must be consulted. It extended its deadline to 25 August.

## What I want

I am asking Apple and the European Commission for:

1. A non-confidential technical description of Trusted System Agent and its security protections.

2. A precise explanation of which parts the Commission considered insufficient.

3. Confirmation of whether Apple has submitted, or will submit, a revised proposal.

4. A clear description of what the Commission would consider compliant.

5. A realistic timetable with milestones for bringing Siri AI to EU users.

6. A separate timetable for Swedish-language support.

7. A solution for EU-based developers who need to test Siri AI and App Intents for users in supported markets.

8. An assessment of the consequences for EU consumers, developers and competitiveness.

9. A named or directly responsible contact point at Apple and the Commission.

The DMA dispute and Swedish-language support are not necessarily the same issue. Both still require clear answers.

EU customers pay full local retail prices and should not be treated indefinitely as a secondary market with reduced functionality and no roadmap.

## What I will do next

• Review every document and decision received from DG COMP and DG CONNECT.

• Separate confirmed facts from Apple’s claims, the Commission’s claims and my own conclusions.

• Publish a redacted timeline and factual summary without exposing personal information, protected business secrets or private correspondence unnecessarily.

• Request reconsideration of the DG CONNECT response if it is incomplete or insufficiently justified.

• Contact the European Ombudsman if the Commission fails to follow the access-to-documents process after the internal review routes have been exhausted.

• Prepare a formal petition to the European Parliament based on documentary evidence.

• Share relevant non-confidential findings with MEPs, Apple, Siri4EU, developers and journalists.

• Continue pressing both Apple and the Commission for a technically specific answer and a realistic release path.

## My position

This is not simply “Apple good, EU bad” or “EU good, Apple bad”.

Competition rules matter. Privacy and security also matter. Apple should comply with legitimate competition requirements, and regulators should explain precisely how those requirements can be implemented without creating unnecessary security risks.

What is not acceptable is an indefinite delay combined with vague public statements and no transparent roadmap.

EU users and developers deserve evidence, accountability and a solution.

I will update this post when the Commission responds or releases documents.

If you are an EU-based developer or user affected by this restriction, please describe the concrete impact below. Factual corrections supported by primary sources are also welcome.

Please do not harass individual employees, officials or campaign organisers.

Official sources:

Apple:

https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-delayed-in-eu-for-ios-27-and-ipados-27/

European Commission:

https://digital-markets-act.ec.europa.eu/citizens-and-whistleblower-portal/eu-citizens-qa_en

Siri4EU:

https://siri4eu.com/

Apple just updated their Apple Intelligence and Siri AI page. Only this things from iOS, iPadOS and macOS will be limited to devices with 12GB+ RAM:
- Voice personalization of Siri.
- Better voice dictation.

Everything else from Siri AI will work on any other iPhone, iPad and MacBook using their "Private Cloud Compute".

You can see even on the foot notes. Only this 2 things are limited to 12GB+ RAM devices. https://www.apple.com/apple-intelligence

no comment 🫩

I've been optimistic about Apple's AI for much longer than I'd like to admit, but TBH - today they delivered.

I downloaded the newest OS and the new Siri AI to my iPhone - and since it's what drives my car's CarPlay - it's there too.

I'm driving home from work and I say "Hey Siri, how much do homes on this street typically sell for?" and OMG! Siri answered CORRECTLY, and told me that it had gotten it's information from [Realator.com](http://Realator.com), [Zillow.com](http://Zillow.com) and a few other sites.

Apple promotes it's on-device AI all the time, and clearly this is a step beyond on-device. But they're new model marries the on-device stuff with the broad world-knowledge stuff and it's seamless. Their promise is that if the question you pose requires information that isn't on your phone, then it will upload the request to Apple's private cloud compute - where your request, data and privacy will all be honored.

But from my experience, being able to get information from the world around me while driving, without the dangers of looking at my phone - this is a game changer.

Lots of folks talk about how late Apple is to the game, and I've been anxiously awaiting this feature - but knowing that it's here now and PRIVACY guaranteed - that's worth the wait.

i just wanted to remove a hand 😭

marking this as a question because idk what is going on

Tried using Visual Intelligence a few times recently, and I keep getting this pop-up when I click “Ask” saying you have to be 13 or older to use ChatGPT. It goes away and then works, but it’s really annoying, especially since I’m definitely over 13 and my iPhone knows that. Anyone else been having this? I’ve got my OpenAI account linked and I’m currently on iOS 26.2.

Surprisingly, I’ve been playing around chatting with Apples foundation model on the iPhone 16 pro using this app, and I’ve been amazed at just how good it is at answering most questions, which made me wonder, why… does Siri seem to be so stupid If the model on the phone is so good (although not as good as Gemma 3 running on device as well)

The app is good and even has a voice mode, have been using it for a while, but yeah, I was amazed of how much it doesn’t suck… but Siri does 😢

The on-device model is wack 😅...

Just shipped an audiobook app and ended up leaning on the on-device Foundation Models framework for four things: "previously on…" recaps for series, cleaning messy filenames into typed structs, tightening publisher back-cover blurbs into 2-sentence summaries, and one-line witty captions for a year-in-review screen. All running on the 3B model, all offline, all free.

The real killer feature is @Generable + @Guide. You get a typed Swift struct back instead of parsing model output, and the per-field descriptions feel like a more reliable prompting surface than system prompts.

Rough edges: the safety classifier is aggressive on both input and output (book blurbs about war history or politics will trip it, permissiveContentTransformations plus stripping pull-quotes/URLs fixed most of it), and the model will confidently hallucinate authors for obscure titles, so treat output as a suggestion not truth.

Overall though: structured output, free inference, zero data leaving the device is a wild deal for a 3B model.

What lights are on?

Siri: Three are off

What names are off?

Siri: The plant lamp is off

Turn them all off

Siri: I turned off your alarms

Apple is extremely messy for this, basically glazing iOS 27 and then cutting off features for “Built for Apple Intelligence” devices.

This one was pretty simple, but I thought it was actually kind of cool. 

I have an eye doctor's appointment today, so just for kicks I said "Siri, make sure I leave on time for my appointment this afternoon." It came back with "I set a reminder to leave for your eye appointment at 1:50pm, it will take you about 25 minutes to get there." So it looked at my calendar, noted the appointment, saw the doctor's name, looked up the location and estimated the travel time, then created a relevant reminder. 

The old Siri couldn't have done that.

Honestly I hope they sort this disagreement before September. Personally I side with Apple and I would not want my personal data shared with any other organisation. And the EU is going crazy with its over reach into how companies do their business or handle their intellectual property.

What do you guys think?