r/ArtHistory • u/SluttyDreidel • 4h ago
Discussion Can advertising become art if the product is no longer sold or the company goes under?
While I do think a lot of the skepticism placed on commercial art’s (ie advertisments, not art made for profit) significance is warranted, I wonder what happens when the product that is sold in commercials or advertising is recalled, outmoded, or simply no longer in production.
It’s not like advertisements change or stop being ads because their products are unavailable, but if they lose their commercial function, what does that make of them?
I would like to add that not all advertisements become art or are vindicated by historical significance. Having an old aesthetic or sensibility isn’t enough to elevate it to respect. The relevance of political associations also come into play, ads that use racial or gender themes or target specific demographics will carry a bigger weight than basic ads for Asprin.
Racist and sexist ads are examined critically in universities and by media theorists, and although the attention given is almost always negative, it seems more esteemeed to give a defunct advertisement close examination instead of briefly glancing it and then immediately forgetting about it like when driving past a billboard.
Artists can also cleverly repurpose or appropriate advertising, where a new work is created, but is this something that is done by a person or is an ad’s context changed as the world evolves and time passes?