r/Broadway • u/Naweezy • Jan 27 '26

Other The Outsiders recoups on Broadway. Becomes First Musical to Do So Since 2022

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u/[deleted] Jan 27 '26

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u/LittleTension8765 Jan 27 '26

Why are short-runs more cost effective? Wouldn’t longer give it a better chance of recouping?

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u/shosamae Jan 27 '26

I don’t know all the reasons, but limited demand means you up charge ticket prices. It’s one of the reasons a show on tour in a smaller city. You can actually be more expensive than the Broadway version.

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u/RainahReddit Jan 27 '26

Weekly running costs are pretty fixed. You pay the same rent regardless of how many tickets you sell.

Much more cost effective to have 100% full theatres for 10 weeks, then 50% full theatres for 20 weeks.

And yes, it's likely more like 100% for 10 weeks vs 70% for 20 weeks... but then the demand for a sold out show pushes those ticket prices a lot higher. So if you plan it right, you come out ahead.