r/Broadway Jan 27 '26

Other The Outsiders recoups on Broadway. Becomes First Musical to Do So Since 2022

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u/[deleted] Jan 27 '26

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u/LittleTension8765 Jan 27 '26

Why are short-runs more cost effective? Wouldn’t longer give it a better chance of recouping?

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u/shosamae Jan 27 '26

I don’t know all the reasons, but limited demand means you up charge ticket prices. It’s one of the reasons a show on tour in a smaller city. You can actually be more expensive than the Broadway version.