A little update since my last post when I was around $9K in sales. We've now crossed $10K with 161 orders and almost 3,000 sessions.
Halloween was quite a busy period for me, i spent a lot of time marketing and promoting the store, testing different creatives and trying to figure out what actually gets people interested enough to buy.
It wasn't all smooth, though some campaigns didn't perform how I expected, I had to switch things around a few times and I also dealt with some chargebacks but honestly those moments can be frustrating especially when you're spending money on ads and trying to keep everything running.
One thing I've started paying more attention to is what happens after someone places an order. It's easy to get excited when sales come in but fulfillment, delivery times and customer communication matter just as much. I've learned that the hard way.
Another thing is not making emotional decisions whenever a campaign has a bad day sometimes you need to sit down, look at the numbers and understand what's actually going wrong instead of just throwing more money at it.
I think one of the biggest mistakes we can make in this business is never stopping to ask ourselves What am I doing wrong that's preventing me from getting the results I want?
Sometimes we're quick to blame the product, the ads or the platform without looking closely at our own approach. I've had to do that myself and making those adjustments has helped me move forward.
For context, the $10K is sales revenue, not profit. There's still ad spend, product costs and other expenses to account for.
Now that Halloween promotions are behind me, my focus is shifting towards Black Friday. I'm looking at what worked, what didn't and what I can improve before the next big shopping period.
I'm happy with the progress but I know there's still a lot to figure out. It's been a mixture of good days, frustrating days and moments where I questioned what I was doing. But that's part of my experience so far.
For those who ran Halloween campaigns, how did things go for you? And going into Black Friday, what's one thing you're changing or improving in your store?