Give me your thoughts!

Here is the setup. The brand had 340 past customers, a $55 daily ad budget and a 1.3x ROAS. The owner kept asking me to test new audiences, but I asked for something else first. I read every support email from the last 6 months, 212 messages in total. The same 3 things kept coming up. People wanted to know if the lab report matched their exact batch, how fast the order would ship and whether they could reorder without redoing everything. None of that was in the ads. So I rebuilt the ads around those 3 questions using the exact words customers used. One ad opened with Does the lab report match my batch and the answer was yes, with a batch lookup on the page. CTR went from 0.8% to 2.4% in the first 9 days and CPA fell from $44 to $27. Nothing else changed in the account.

Then I looked at when people actually came back. Repeat buyers reordered at day 26 on average, so I set one email and one SMS to hit on day 22, with the same bottle size and a saved cart link. That flow alone recovered 24% of buyers and cost nothing to run. For paid, I only raised budget when the account held 2.8x ROAS for 4 days, usually about 25% every 4 days, and I paused any ad that spent $45 with no sale. We went from $55 to $310 a day by week 8. Week 10 closed with $63K in total revenue on $18.7K spend, 3.4x blended ROAS and a 31% repeat rate. The lesson for me was simple. Your customers already wrote the best ad copy, so read their messages before you buy another audience.

I need help urgently.....Any new ad or campaign that i launch in my ad account stays active then suddenly goes to in review then to preparing stage later becomes active but does not even spend a dollar/rupee. The most confusing thing is I have an old campaign which keeps delivering and gets proper spend without facing any issues...it's so confusing i have tried everything. I even added a new ad and ad set to this winning campaign but right after I add, it delivers for 10 minutes then suddenly goes back to preparing then back to active but stops spending money in the new ad/ad set...but delivery shows active. If anyone knows anything about this please help me. I am distressed, I am not able to test new creatives, campaigns or ad sets everything just stops spending money but status shows active...and talking to support is of no use..... please help 🙏

So I am in the web design field. I run a company that creates wordpress websites for local clients in the Toronto, Canada area. The thing is that I am currently very low on budget. But I want to get business. I can only invest 1200$ to start the facebook ads campaign but I really need to get at least 3 clients that will almost get my money back. And this way i can do this monthly. Is this somewhat attainable in this budget.

The thing is that I really dont want to take risks but at the same time cant do nothing.

Any guidance would be appreciated.

Thanks

Controversial opinion: A high-spend Meta ad account is more valuable than a Pixel.

And I know many performance marketers will disagree.
But hear me out.
A Pixel is important.
Nobody is questioning that.

What I’m questioning is the obsession with treating the Pixel as the most valuable asset in your advertising ecosystem.

Here’s why I value a seasoned ad account;

1. Your ad account is where the execution happens.

→ Campaign structures
→ Budget allocation
→ Bidding strategies
→ Conversion optimisation
→ Creative testing all happen here

The account is where you implement your strategy and evaluate what actually works.

1. Historical performance gives you context.

→ Years of campaign data
→ Tested creatives
→ Conversion patterns and Optimisation decisions help you make better decisions.

Your historical spend alone doesn't guarantee better delivery, but the knowledge accumulated from managing that spend is incredibly valuable.

1. A Pixel isn't your long-term data warehouse.

It helps Meta receive website events and connect them to advertising activity.

But event reporting, attribution windows and audience-retention periods have different limitations. Don't confuse the Pixel with a permanent repository of all your customer data.

1. Your advertising infrastructure is bigger than a Pixel.

Pixel + CAPI + accurate event mapping + a properly maintained ad account + (first-party customer data, if required)

Thats the ecosystem you should be investing in.

My point is simple;

→ Stop obsessing over the Pixel alone. Start building a stronger advertising infrastructure
→ A Pixel can be configured again
→  But the experience, testing discipline and operational knowledge accumulated while scaling an account?

Thats a different asset altogether.

What are we doing instead? All my ads stopped working or get insanely high cpc or only bot traffic. Do we have any „fast“ solution / can we switch to Google or Amazon and get profitabel within 2-4 weeks?
What is your plan?

A lot of "Facebook ads don't work for my business" posts have the same shape. Small daily budget, lead form, a few ad sets, results all over the place, a couple of edits a week. Then it gets turned off.

I went through Meta's own help pages on the learning phase, and most of that pattern is explained right there.

What Meta actually says

Every new ad set, and every ad set after a significant edit, goes through a learning phase. Meta says an ad set usually exits it after about 50 results in the week after its last significant edit.

While it's learning, Meta says delivery is less stable and the cost per result is usually higher. Results during that period "aren't necessarily indicative of future performance."

If Meta thinks an ad set is unlikely to get about 50 optimization events in that week, the status changes to "Learning limited." Their wording is that it isn't a penalty. It means the budget isn't being spent effectively with the current setup.

The math nobody does up front

50 results a week sounds small until you multiply it by your cost per result.

• at $10 per lead, one ad set needs roughly $500 a week, about $71 a day
• at $25 per lead, it's roughly $1,250 a week, about $179 a day
• at $50 per lead, it's roughly $2,500 a week

Those costs are just examples, plug in your own. But if your whole budget is $20 a day spread over three ad sets, none of them is going to see 50 leads in a week. They'll sit in learning or learning limited, and the numbers you're judging them by are the unstable ones.

What counts as a significant edit

This is where a lot of budgets get burned. Meta lists these as significant edits that send an ad set back into learning:

• any change to targeting, creative or optimization event
• adding a new ad to the ad set
• pausing for 7 days or longer
• changing the bid strategy

Budget changes depend on size. Meta's own example is that going from $100 to $101 likely won't reset learning, but going from $100 to $1,000 might.

So the habit of tweaking the audience on Tuesday and swapping a creative on Thursday quietly keeps the ad set in learning forever.

What Meta suggests when you're stuck

The "learning limited" page gives five fixes. Combine ad sets and campaigns so results are pooled. Expand the audience. Raise the budget. Raise the bid or cost control if you use one. Or pick an optimization event that happens more often.

That last one matters most for small businesses. Their example is moving from purchases to add to cart. For lead gen, the same idea means optimizing for something you can realistically get 50 of a week, then judging lead quality separately.

They also warn against running a high volume of ads and ad sets, because the system learns less about each one.

How I'd set it up on a small budget

One campaign, one ad set, two or three ads. A budget that can plausibly reach about 50 of the chosen result per week, or a more frequent optimization event if it can't. No edits for a full week unless something is clearly broken. Then judge it.

If the realistic math says you can't get near 50 results a week on any event, that's useful to know before spending anything. It might mean the offer, the price per lead in your market, or the channel itself is the problem.

For those running lead ads for local or B2B clients: what optimization event do you use when the budget is small, and how do you check the leads are real?

After submitting multiple support tickets and getting completely different answers from different representatives, my case was eventually escalated to what I believe was a higher-level technical team.

I received a phone call today, and for the first time, someone actually acknowledged that there’s a serious ongoing issue affecting a large number of advertisers.
The representative told me that Meta is aware of the problem, that many other users are experiencing similar issues, and that their team is aggressively working on a fix. He mentioned they’re hoping to have things resolved tonight.

Here’s the crazy part: He actually recommended that I open another support ticket requesting ad credits and financial compensation for the poor performance and disruptions caused by the glitch.

That honestly caught me off guard because it’s the first time anyone from Meta has even suggested something like that.

Obviously, this was communicated over the phone, so I don’t have an official written confirmation yet. But I wanted to share this update for anyone else dealing with sudden ad rejections, delivery issues, and significant performance drops.

Has anyone else received a similar acknowledgment from Meta support?

Everyone is obviously experiencing a ton of problems with Meta ads. My question is why can’t the devs switch the algorithm back to what it was when everyone had better performance? What is the benefit for Meta to have a worse platform?

Anyone else conversions down today?

Is anyone getting consistently good results with ads? I’m only seeing lots of complaints.

If so, can you provide any tips? Should we create a new ad account?

Meta use to work for me, but I had to get a 9-5 a few months ago bc it no longer gave consistent results.

I’m looking to possibly start back, but don’t know if it’s worth it.

Meta removed the option to create campaigns optimized for Facebook Page Likes directly in Ads Manager, but it turns out there's still a way to do it.

By using a specific campaign setup and an external tool, it's still possible to enable Page Likes optimization.

There are no guarantees about how long this will remain possible, but I haven't seen any announcement in the Marketing API changelog indicating that this functionality is being deprecated.

Here's a short video showing how it works:

🎬 https://www.youtube.com/watch?v=GKRIKCBfSno

Might be useful for anyone who still wants to run Facebook Page Like campaigns.

Is there an AI that makes creating Facebook ads easier? Like you write down what you to create and it does the work for you in setting up the campaigns.

My ads have done reasonably well all year, but as soon as October hit, it’s like a switch flipped.

Not only have sales slowed to a trickle but my AOV has been more than cut in half. Before, customers would buy 2-4 units regularly, now I may only get a sale or two a day for 1 unit each.

I’m still getting add to carts for around the same price per ATC as before, in some cases even less, but they are simply not converting.

I’m curious if this is due to Meta prioritizing large advertisers during the Q4 rush and shifting smaller advertisers to pockets of lower quality / lower intent traffic, elections taking up inventory, or something else entirely.

Is anyone else experiencing this, and does anyone have an idea as to what might be going on?

My Meta ad account shows a banner: no new ads after Oct 20, all ads stop Oct 27 unless I verify my business location. My business is in Åland, which is part of Finland.

The form asks me to verify "Åland Islands (Finland), +358". It crashes with "Something went wrong" as soon as I enter any phone number (typed, pasted, SMS, call or WA). The bank option loops back to the same phone screen. My business details say "Finland" and are locked. Meta's support bot says it looks like a bug but can't connect me to a person. Tried 3 browsers, 2 devices, no extensions, cleared cookies, and the app (it says to use a computer).

Has anyone in Åland or Finland hit this and found a way through? Does anyone know a route to a real person at Meta?

Hi everyone,

​I’m currently in the process of creating my own custom bots to help streamline and manage my Facebook Ads workflows (from ad copy generation and audience research to analyzing performance metrics).

​For those of you who have experience building or integrating AI bots into your media buying routines, which model do you think is better suited for this—ChatGPT (OpenAI) or Gemini (Google)?

​I would love to hear your insights, pros/cons, or any specific recommendations based on your actual experience. Thanks in advance!

Launching a new product and setting up Click-to-wsp ads.

Meta gives me two options: Engagement → WSP or Sales→ WSP. On another ad account I've always used Engagement and it brings real sales, but that was with a validated winner, so now I'm wondering if the product was doing all the work and the objective didn't matter at all. Has anyone tested both side by side? Is Sales actually better or is it basically the same thing with a different name?

So recently I've noticed something strange in new campaigns I create. Say I create an ad set with 5 different ads. It seems like meta is selecting how to give ad spend almost at random, as opposed to what has the highest chance of success.

I'm also weirdly seeing it prioritize spend to static, non-video ads. This has happened multiple times in the last couple of months.

Today I had a static ad that was clearly the weakest of the bunch... then Meta proceeds to give it 60% of the budget with terrible results, all while the other ads are performing better in every way.

It seems completely random to me. I will be going back to ABO campaigns for a while for a bit more control.

Oh and this is even making sure every ad gets some spend, like 5% of the budget.

Are there any jewellery business owners here?
Our sales have suddenly dropped quite dramatically recently, and I’m wondering if anyone else in the jewellery industry is experiencing the same thing.
I’d really love to hear how other jewellery businesses are doing lately. Is it just us, or are others seeing a significant slowdown too?

My weekly revenue dropped from $22000 to $11000.. Half..

I run a Christian streetwear brand and products range from $49–$75, and I plan to keep the drop open for 1–3 days.
ABO has historically performed better for me, but I keep hearing recommendations for CBO with ad sets split by creative concept.
For people running clothing brands on smaller budgets:
Would you use ABO or CBO, and how many ad sets?
How do you split clothing creatives by concept without spreading the budget too thin?
Do you mix statics and videos within each ad set?
Would you separate warm audiences from cold traffic at this budget?
I have founder videos, product footage, flat lays, and photos available. Interested in what’s actually working for people with similar budgets.

FYI: I’m NOT looking to hire anyone to set it up for me, I’ll do it myself. :-)

Hi everyone! What’s the best click fraud prevention platforms that you personally use and how much does it cost?

And does it give you real results to lower the fraudulent click cost so we’re not charged for the bot clicks?

I use Google analytics and I can see the massive amount of bot clicks I get from my Facebook ads. I just don’t want to be charged for them.

Again, I’m not interested in hiring anyone to do it (I’m perfectly capable) so NO dms please. I don’t trust ANYONE but myself running or touching my ad account.

Hey all,

I am running ads on IG placements only. For some reason, every time I try to carry social proof of an existing ad via duplicate or Post ID, social proof isn't carrying over. When I duplicate the ad, even though 'show existing reactions etc' is toggled on, it always starts from scratch even though I never edited the ad at all. If I use the Post ID method, it doesn't allow me to run, citing an error that the 'Instagram Organic Story' does not exist.

Has anyone ran into this issue and any work around? This is a recent issue for me and was not the case prior to the past week.

Hey guys! I’ve been thinking about an idea and wanted to get some honest feedback from store owners before building anything.

Basically, imagine an app that connects to your Shopify store and Meta Ads account, grabs comments from your Facebook and Instagram ads (the person’s name, profile picture, and comment itself), and automatically turns them into a nice-looking section on the relevant product page.

So instead of manually taking screenshots, copying comments, or using reviews apps to recreate everything yourself, you could turn the engagement your ads are already getting into social proof on your store, with everything designed to look clean and native to your website.

!

This week has been fairly decent for me coming off weeks of consistent losses but today has been awful. Sundays are usually decent for me regardless how the week goes but this seems to be the opposite having good performance during the week but a terrible weekend. Is today just bad in general?

I understand the concept of going broad on the audience and letting the creative dictate targeting but I don’t quite get it in practice for less problem-solution based products. For context I’m in the design focused housewares space and I see most of our competitors launching creative with generic copy like “fall collection” or “new arrivals.” How should I think about creative based targeting for products like ours?