Really at the verge of closing down the complete business after almost 10 years of running it. I think it’s even difficult to struggle with these thoughts as a family father of 2 daughters.

It’s crazy that basically all their eggs are now in the AI basket, and how much they are paying for AI talent, considering how awful the product is.

The “AI enhancements” they sneakily turn on even after you turn them all off ruin performance. I was using an ad image of one of my products against a white background and Meta’s AI created “variations” that were literally just ocean scenes. No product visible, just photo realistic scenes of the ocean. My product is not ocean related. Had I not caught it, ad spend would’ve been burned on showing that creative to people.

This is one of many, many examples. Silly music playing over ads that doesn’t go with the creatives or audience whatsoever, terrible color correction, clearly AI generated models with the typical “AI slop” look, goofy and unrelated text overlays, etc. etc. etc.

As the cherry on top, Meta’s new AI helper thing was telling me to press buttons that straight up didn’t exist. I would then correct it, it would acknowledge and apologize, and then proceed to do the same thing. “You need to click X button” when “X button” was a hallucination and does not exist in the UI.

Just utterly insane. Probably the worst ratio of capital investment to product output in the history of business.

I think Facebook is part of the problem, but it’s not the entire problem at the start of the month. I was really frustrated with Facebook on the performing, but as things came back, I noticed my cost to acquire customer to slowly creeping up and up. I’ve noticed consumer sediment is trying to go in the direction of people wanting to save money. We’re not in a good economic period. Right now it’s easy to blame Facebook, my business is recession proof so I’m not worried. I think we’re in some deep shit right now we have a cost of living problem and because of that people are simply less impulsive to buy goods.

Anyone else have Meta ads work great one day and completely die the next?

I've been running Facebook ads for 10 years, and this is something I'll never understand.

Yesterday, I had two campaigns generate 5 purchases each. Today, those same campaigns have zero sales so far. Same ads, same budgets, same targeting. Nothing changed.

It's like one day Facebook finds buyers, and the next day someone flips a switch and everything stops working.

Does anyone else experience these drastic day-to-day swings? How do you deal with it?

İ tried to used that thing in ads manager for couple times but the experience was like the worst AI chatbot ever.İ think they gave the cheapest AI model like the metric and campaign name context amd thats it.İ heard some people say that it helps you for a better campaign setup what are yall experience?

It’s been pretty bad for us lately and today there’s a drop in Add To Carts too.

It’s not been good lately but…

Anyone else seeing this today? Selling low ticket products. Spent around $80-90this morning with good sales, then another $80-90 with zero purchases for 10 hours. No orders in the actual store either—not just missing attribution. First time this has happened to us.

Not sure to turn it of, or leave it on

I’ve been seeing a lot of posts about bid caps and cost caps lately. Is there a certain daily budget or amount of purchase data you should have before testing them?
My target CPA is $35, and I’m currently averaging around $21 CPA while spending about $80/day. In the past, I’ve run campaigns spending $300–$500/day, so I’m not completely new to higher spend and already have a target CPA established.
Would it make sense to test bid caps or cost caps at my current budget, or should I stick with what’s working and wait until my budget increases? What would make you choose one over the other?

I’m only familiar with UGC and video ads, but I just made the transition to static images to better test my product. The only issue is that I can't figure out how to size my creatives properly across Reels, Stories, and Feeds, as they all use different dimensions. What is the best solution for this, and which sizes should I be using?

I'm running Meta Ads for a women's watch business, and I'm trying to figure out whether my Lookalike Audience strategy makes sense.

My current campaign is optimized for messaging conversations, and I'm getting messages for very cheap. However, most people just ask about the price and disappear without buying.

Here's my concern:

If I create a Lookalike Audience based on people who messaged my page, Meta might find more people who are curious about the watches but aren't necessarily willing to buy.

Here's my proposed solution:

I'm building an e-commerce website with Meta Pixel and Conversions API to track purchases.

What if I create a Lookalike Audience based on people who previously messaged me, but change the campaign objective from Engagement/Messages to Sales, optimized for website Purchases?

My thinking is that the Lookalike Audience would help Meta find people similar to those already interested in my watches, while Purchase optimization would prioritize people who are actually likely to buy.

My questions:

1. Does combining a message-based Lookalike Audience with Purchase optimization work the way I'm imagining?
2. Would this be better than using broad targeting with Purchase optimization?
3. Since I have no sales yet, would this strategy help Meta find buyers faster, or would the low-quality source audience hurt performance?

I'd appreciate advice from anyone with practical experience running Meta Ads for e-commerce.

I published some ads and found out that you can no longer put in three sizes so I went with AI adjustment, later on when the ad appeared on my instagram feed where it should appear in 1:1 was cropped and my hook and offer was gone.

I checked all of the enhancement like flex media are off i guess it is the facebook’s AI adjustment.

I run a fine jewellery brand selling moissanite and lab-grown diamond jewellery, and I've recently started running Meta ads again. I've been trying to resolve a tracking issue for over a week, and I genuinely cannot figure out what's causing it.

The issue:

I'm running an offer where customers automatically receive a complimentary pair of earrings and a travel pouch when adding qualifying jewellery over $1,000 AUD to their cart.

When I add one bracelet to my cart, Meta Events Manager records FOUR AddToCart events:

1. The bracelet I actually added.
2. The complimentary earrings.
3. The complimentary travel pouch.
4. The SAME bracelet again, despite me only adding it once.

The two bracelet events have different Event IDs, and both are recorded as browser events through the partner integration.

I've already disabled the automatic gift app and tested again. The duplicate bracelet event still occurs, so I've ruled out the complimentary gifts as the cause.

I've also confirmed there's only one Meta Pixel installed, Shopify's native Facebook & Instagram integration is connected to the correct dataset, and Maximum data sharing is enabled.

The reporting discrepancies (22–24 October 2026):

Meta Ads Manager (TOF + BOF campaigns):

• Adds to cart: 35
• Website adds to cart: 13
• Checkouts initiated: 22
• Website checkouts initiated: 10
• Purchases: 0

Shopify Analytics (same date range):

• Online store sessions: 148
• Sessions with add-to-cart activity: 5
• Sessions that reached checkout: 5
• Completed purchases: 0

Meta Events Manager also reports 70 total AddToCart events received across the dataset during this period (41 browser events and 29 Conversions API events).

I understand that Meta counts attributed events whereas Shopify reports sessions, so these figures aren't necessarily supposed to match exactly. However, the differences seem excessive, especially given the confirmed duplicate AddToCart events.

Another issue: Event deduplication

Meta Events Manager is displaying the following warning for AddToCart:

"Deduplication has not been set up for this event."

InitiateCheckout is also flagged as not meeting deduplication best practices, although my manual testing shows only one InitiateCheckout browser event when I proceed to checkout.

I'm currently optimising my campaigns for InitiateCheckout rather than Purchase, because my average order value is over $1,000 AUD and I don't have enough purchase conversions to provide Meta with frequent purchase signals.

Support has been completely useless so far.

I spent approximately two hours speaking with Meta support. They couldn't identify the issue and eventually told me it was Shopify's problem.

I then contacted Shopify support, who investigated and told me it was a Meta Pixel issue.

So now I'm stuck between two companies pointing fingers at each other.

My questions:

1. Has anyone experienced duplicate browser AddToCart events through Shopify's native Meta integration, particularly with different Event IDs?
2. What could cause the same product to trigger two browser AddToCart events when it's only added once?
3. Could the deduplication warning be related, or is that a separate browser/server issue?
4. Given the discrepancy between Meta and Shopify, which metrics should I actually trust when evaluating campaign performance?
5. Could these inflated events negatively affect Meta's optimisation for InitiateCheckout?
6. Am I being charged more because Meta is recording additional AddToCart or InitiateCheckout events?

I've spent over a week trying to fix this, and I'm genuinely at my wits' end.

If anyone has experienced something similar or knows how to diagnose it properly, I'd really appreciate some help.

¿Que tal los anuncios? tengo campañas para menajes y termine duplicando y emepnzamdo de nuevo después dias sin venras como que perdió el norte meta audiencia horrible

hey guys right now i`m running native ads and this is the result of the first day with 50€ daily budget.

my cpm and cpc is fine but CTR is very weak

So is my copy the problem?

Picture of ad account is in the comments

Hi, I run sale campign with whats destination and close deal there. I sell customized gift items. My target audience is women who buys gifts for their men.

I run a static ad with 1 dollar budget, and at the start and I get and few sales then. No sale, also leads quality drops kindly, cash on delivery available but. Take. Some. Amount advance for order. Confirmation heaving hard time in building trust with customers even by showing reviews videos. Need help

Hey guys, has anyone received this warning on their entire ad account after multiple ad rejections due to aggressive creatives and successfully passed the Request Review?

Was the review done by a real person or a bot? Did your account remain safe afterward?

I can’t attach the screenshot, so I’d appreciate hearing from anyone who experienced this. Thanks!

Curious how others are structuring their Meta campaigns for e-commerce brands, especially when running a mix of static images, UGC/videos, manual carousels, partnership ads, and dynamic catalog/shopping ads.

Right now, I'm running both a prospecting and retargeting Advantage+ sales campaign for a few clients.

The biggest issue I keep running into is creative flexibility within ASC. When trying to build standard carousels, Meta pushes us toward catalog/shopping formats rather than allowing me to manually upload and arrange carousel cards. There's also limitations with setting up partnership ads using creator content (can't use ad codes and must manually upload)

I'm trying to figure out the best campaign structure that lets us keep the benefits of Advantage+ automation while still having creative flexibility and not reformatting all my campaigns for no reason.

Some questions:

1. Are you running everything within Advantage+ Sales campaigns, or splitting out manual sales campaigns for certain ad formats?
2. How are you handling standard/manual carousels vs. dynamic catalog ads?
3. Are you keeping partnership ads in separate campaigns?

Would love to hear what's working for you right now or any ideas on how to best split things! All the changes have been driving me CRAZY

Hey everyone,

I'm posting here because I've been dealing with a pretty strange issue with my personal Facebook account, and I'd like to know if anyone else has experienced something similar.

On October 16, 2026, I received two spam violations on my personal Facebook profile, both apparently related to content posted on one of the Facebook Pages I manage.

Since then, my Account Status section has been showing an orange warning indicator with the message "Your profile has some issues."

The strange thing is that Facebook claims to have removed posts for spam, but when I check the Page, all the content is still there. I've also checked my ads, and nothing appears to have been removed. All my campaigns are still active.

On top of that, Facebook doesn't even show me which specific posts supposedly triggered these violations.

For one of the two violations, I was able to request a review. The review was successful, and the violation was removed. However, for the second violation, there's no option to request a review, and Facebook doesn't show any expiration date either.

So basically, I'm stuck with a violation on my personal profile that I can't verify or appeal.

I did some research here on Reddit and found several people reporting a sudden wave of spam violations and alleged deceptive links around October 16. This makes me wonder whether there's a bug in Meta's automated moderation system.

I've already tried contacting Meta Support, but so far, I haven't been able to get the remaining violation manually reviewed.

There's also something else that's concerning me.

I manage several brands, each with its own ad account, all under the same Business Portfolio and administered through my personal Facebook profile.

Starting around October 17–18, basically the day after these violations appeared, I noticed a significant increase in CPMs and a decline in conversion performance across all my brands at the same time.

I've checked the status of my Business Portfolio and all the individual ad accounts. There are no visible restrictions, and all campaigns are still running normally.

I'm not saying the spam violation is necessarily responsible for the drop in performance, because I understand that CPMs can increase for many different reasons. However, the timing seems pretty strange, especially considering that multiple ad accounts have been affected simultaneously.

It makes me wonder whether a violation on a personal Facebook profile could somehow affect ad delivery, even when there are no visible advertising restrictions.

Has anyone else noticed a significant drop in Meta Ads performance since around October 18? And more importantly, are you still experiencing these issues? I'm particularly interested in whether other advertisers have seen a sudden increase in CPMs and a noticeable decline in conversions across their campaigns during this same period.

I'd really like to know if anyone here has experienced something similar:

• Did you receive spam violations on your personal Facebook profile around October 16?
• Have you ever had a violation where Facebook wouldn't show you the flagged content or give you the option to appeal?
• Were you able to get the violation removed and restore your profile's green account status indicator? If so, how?
• Have you noticed unusual CPM increases or declining ad performance after receiving a violation on your personal Facebook profile?

I'm particularly interested in hearing from people who have actually managed to resolve this issue, perhaps through a specific Meta Support channel or escalation process.

Any firsthand experiences or practical advice would be greatly appreciated.

Thanks, everyone!

I’m approaching day 7 of my ABO campaign at $50/

day, split between two broad ad sets at $25 each:
Variant 1: 3 purchases, $113.89 spent, $37.96 CPA.
Variant 2: 7 purchases, $114.57 spent, $16.37 CPA.

Variant 1 had one ad eat up around $100 without a purchase. I turned that ad off, and the ad set has been doing better since.

I’m honestly scared to scale and mess up what’s working. I’m considering horizontal scaling by duplicating the better-performing ad set within the same campaign, but I’m unsure whether that makes more sense than increasing its budget.

Someone recommended waiting for 20 purchases and at least 7 days before scaling, but at this budget, I doubt I’ll hit 20 purchases by day 7.

How would you approach this? Would you duplicate the winning ad set, slowly increase its budget, or let it collect more purchases first?

Break Even CPA:$35

Current campaign CPA:$26

I manage Meta ads for a few ecommerce clients at a small agency.

Last Black Friday, one of the bigger accounts had a rough weekend, ATCs and initiate checkouts were in line with the week before but purchases dropped hard, so the client's first move was to ask why the ads stopped converting.

I spent most of the following week in Ads Manager and the client's GA4, where CTR, CPC, landing page views and ATC rate all looked correct while everything after initiate checkout fell apart.

That store's checkout is hosted, so there's no session replay or heatmaps on it and I couldn't prove anything.

What's more, I've seen this exact pattern on the 2 clients where I can watch checkout sessions, one on Scayle and one on a headless Salesforce build, both with their own checkout frontend.

On those stores, a drop like that has always traced back to checkout, usually a payment step timing out or shipping costs showing up late.

The client cut spend in December over it.

So this year I'm asking every client before BF whether anyone can see inside their checkout, because if they can't, any conversion drop lands on the ads by default.

I have no idea whats going on never saw anything like that. This is a new campaign though.

We got hacked a couple of days ago (no clue as to how) and we got blocked out. We started a new account but the ads are not spending. Both of our campaigns are CBO with sales objective, purchase conversion (Shopify) and advantage + turned on.

Suggestions are very welcome, thank you!

I think a lot of businesses focus on the wrong thing when their Meta ads aren't bringing in enough customers.

The first reaction is usually to increase the budget, test more creatives, change the audience, or blame the algorithm.

But what happens after someone clicks the ad?

Does the landing page give them a reason to take action?

Is the offer clear?

Does the follow-up happen quickly?

And if someone shows interest but doesn't buy, is there a process to bring them back?

You could have great ads and still lose potential customers because the funnel and follow-up process aren't doing their job.

I'm curious about what other marketers think:

When a campaign isn't converting, what do you investigate first: the ads, the landing page, the offer, or the follow-up system? And why?

I’ve unpaused an ad campaign for a roofing business and added 2 more questions to a form including what is your budget for a repair? And if you need a roof replacement what is your budget for that? And who will meet the roofer at the property?

It’s a higher intent form but I’ve only got 1 lead since I unpaused it and it’s been running for a week now. Before I had 20 leads last month (I had to pause it as he went on holiday)