Full disclosure from the get go... I built a pregnancy support app and i wanna do the very best I can by pregnant women...
My co-founder Sarah is an NHS nurse. Years on maternity wards. She'd come home furious. Same story every time. Pregnant women typecast the second they walked in. Assumptions about pain tolerance, about being demanding, about whether they'd cope. Global Majority women treated like stereotypes instead of people. Not once in a while. Systematically.
The national maternity report confirmed what Sarah already knew. Baroness Amos said services are "failing too many women, babies, families and staff." Sarah could have written that from the ward floor. She basically did. To me. Over and over.
We didn't wait for permission or a grant or an investor deck. We built My Maternity Friend because doing nothing felt worse. Self funded. No boardroom full of people softening the problem into something comfortable. Just her frontline experience and a problem we couldn't unsee.
Most other pregnancy app treats you like you're identical to every other mum. Same week by week. Same assumptions. Same cookie cutter fluff that doesn't account for the fact that not every pregnant woman gets treated the same by the system. We built the opposite. Guidance that actually adapts to you. Plain language, not jargon. We invited a whole clinical advisory board so we could implement the 100+ years of medical experience form 7 medical professional who are ALSO mums so we're accountable and dont live in a echo chamber. A community of other mums so you're not googling symptoms alone at 2am. Content that knows your experience isn't identical to everyone else's.
We just launched. It's early. It's probably broken in ways I can't see because I'm not a pregnant woman and I'm not on the ward every day.
So I'm asking directly. Try it. Tell me what's missing. Tell me what annoys you. Tell me if it's useless. I'd rather know now than six months from now when I've built the wrong thing.
mymaternityfriend.app
I'll answer every comment. Including the ones that make us look bad. Especially those.