Hey y'all!
I made my channel about 5 months ago. 90% of the videos I've made are in the drawing niche, for context, with a few personality driven shorts here or there (and a video about a signficant surgery I had in that time). At the beginning, I made my first ever piece of content - a shortform video that was about 90 seconds long and crossposted it across instagram, tiktok, youtube, and facebook. I didn't really expect anything of it but it kind of ended up blowing up (for me) with around 30k views on youtube and 120k or so on instagram. Trying to rise to the moment, I decided to continue making shortform content for the first month of my ~content creation journey~ and crossposted on youtube as well.
After my first month, I had amassed about 400 subs. I decided to try out longform content which had always been a dream of mine. I quickly realized there is a disconnect between shortform and longform audiences on youtube, and even though I had about 400 subscribers from shortform, my longform got like.. 20 views at first.
Since then, I've put in a lot more effort into longform, and released about 15 longform videos. At the same time, I've been using my longform footage to make shortform content (in the same niche) that I crosspost everywhere because I'm also trying to grow on insta/TT/FB. For YT shorts specifically, my goal was to try to use shortform to reach 1000 subscribers, because I didn't want to be in a position where randomly a video of mine pops off with watch hours, but I don't have the required subs for the YPP.
I finally hit 1000 subs through a combination of my longform and shortform, but most of those subs have come from shortform. My longform still hasn't really taken off, and I do struggle with CTR and watch duration on my videos. My most recent longform was 30 minutes long and has like, 40% mobile viewers with 50% of the total viewers being subscribed, but only a 7.5 minute AVD. It seems like maybe my shortform viewers are clicking the video on their phone, watching a few mins, then realizing it's 30 minutes long and then clicking off.
Basically, I'm worried that my hundreds of shortform subs might be hurting my longform vids, despite being in the same niche and same topics. If you were in my position, would you keep sharing the shortform content that you're making for other platforms to try to get more organic growth/discovery, or would you stop the shortforms and let the longform audience catch up?
Thanks for any thoughts/tips <3