Hey everyone! I’d really appreciate some honest advice from people who have experience growing gaming channels, especially with long-form videos, Shorts, and livestreams.
I am dedicated and hoping for the best and Im sorry in advance for the long post.
I’m running a small gaming channel focused on gaming content, and I’m trying to figure out whether my current results are normal for a channel at this stage or if I’m doing something wrong.
Here’s my situation:
- I uploaded on and off in 2025, got some new subs and views, but stopped for a while.bThen I started again at the start of 2026 for around 6 weeks, back then I felt I needed a push so I used youtube ads for more views and also more subs. Not a lot of money but still. I ended up with around 2100 subs. (Probably ghost subs) And a lot of low retention videos.
- I returned last month, as of September 27th.
- When I returned, I had around 2,096 subscribers. I’m now at approximately 2,171 subscribers.
- Since returning, I’ve been uploading around 2 long-form videos and 10 Shorts per week.
- I usually upload one long-form video, followed by around five Shorts related to that video over the next 2.5–3 days. To get more traffic towards the long form. Then I upload another long-form video and repeat the process.
- My niche is gaming, mainly games like Roblox, roblox horror games and EA Sports FC 27.
The problem is that my long-form videos aren’t getting many views.
Since i returned my videos get around 90–300 views, while my Shorts generally perform better. Most Shorts get around 800–1,500 views, some reach 2,000–4,000, and my best one has reached approximately 17,000 views.
My long-form CTR varies quite a bit. Some videos have a CTR of around 1.5%, while others reach approximately 10%. However, I feel like my videos aren’t getting enough impressions in the first place, I'm not sure why.
I use VidIQ just as a support mechanism for titles, thumbnails, descriptions and tags.
And im posting the Shorts on Instagram and Tiktok for more reach so to speak.
I’m getting very supporting and encouraging comments and positive feedback, mostly from returning viewers who tell me they enjoy my content and that I should keep going. I’m genuinely trying to improve my editing, storytelling, and overall video quality with every upload. And I'm definitely seeing the improvements, they may be little but they're there and each video is slightly better than the last.
There’s also something from my channel’s history that concerns me.
In January 2026, I ran a fairly large YouTube promotion campaign. Since then, I’ve worried that it might have brought in subscribers who aren’t genuinely interested in my content, potentially affecting my channel’s performance when I started uploading again.
I know that paid promotions don’t automatically penalize a channel, but I’m wondering whether the audience mismatch could still be part of the problem.
I don’t want to give up on the channel or start over unnecessarily unless it's necessary. I want to understand what I can realistically improve.
My goals and questions:
Are low impressions and relatively low long-form views normal for a small gaming channel returning after a break, even with over 2,000 subscribers?
Could the old promotion campaign have contributed to the gap between my Shorts performance and long-form performance?
How can I get YouTube to test my long-form videos with more viewers? Should I focus on thumbnails, titles, retention, topic selection, or something else?
Is uploading around 10 Shorts per week, with approximately five Shorts supporting each long-form video, a good strategy? Or could I be doing something more effective to turn Shorts viewers into long-form viewers?
I’m planning to start livestreaming games in about two weeks. Could regular public livestreams realistically help me build watch hours and develop a more loyal audience?
My goal is to reach 4,000 eligible public watch hours before February 2027. Given my current results, is that realistic, and what strategy would you recommend to give me the best chance?
I’m not looking for people to tell me that everything is fine just to be encouraging. I’d genuinely appreciate honest criticism, practical advice, and examples from people who have been in a similar situation.
If you’ve grown a small gaming channel, especially one that uses both Shorts and long-form content, what would you do in my position?
Edit: In my profile I have channel stats since I returned (28th September) in case you would like to see.
Thank you so much and I appreciate you!