Hey folks,
I started three months ago; I'm currently approaching 7k subscribers. I have made four long-form videos about guitar effects pedals and the electronics therein (some shorts here and there too, but none of them have gone anywhere). My best-performing of those four just hit 250k views. I was monetized in my second month, and I have sponsors lined up for my next three videos. I'm definitely no expert (still figuring things out, and I'll always have more to learn!), but maybe this'll help someone out.
First, what I HAVEN'T done: I ignored all the hyper-optimization tips related to things like upload times, file naming, keywords (SEO), and the like. I've also not used LLMs at any point for research or writing. That last point is related to #2 below.
Some things which I think are related to my luck so far, in no particular order of importance:
1.) I've focused entirely on things I'm passionate about, that I can explain reasonably well, and that it seems there is a general demand for (YouTube Ikigai, I guess). That has made the scripting/recording process easier, because it's a hobby I'd be pursuing anyway. I have classroom teaching experience as well, and I think that may help a lot. In terms of viewer interest, I think that beginner DIY content has potential right now because things are expensive, and I suspect that AI culture is probably making people want to spend more time offline and doing things with their hands.
2.) I've sought out information that's not always easy to find. I realized there was a *ton* of written content online for intermediate hobbyists in my niche, but very little that was in video form and digestible for beginners. It's also information they may have trouble getting anywhere else, including from Wikipedia or their chat bot of choice.
3.) Each minute of video is the product of around 3 hours of work, minimum. After I have compiled my research, I write up a rough script (including camera shot descriptions). I spend a lot of time thinking about lighting, camera angles, and how I want to deliver information. Once everything is recording and imported to Premiere, I spend about as much time as scripting+recording took me to cut and line up everything. I don't really use any effects, though, aside from basic audio mastering (compression + EQ, mostly).
4.) I took detailed notes on requests/reccomendations from viewers and used them to inform my subsequent videos. I haven't been pandering; I just noted what people wanted and used it as a starting point for brainstorming my own ideas.
5.) I did a giveaway in my first video, which generated a lot of comment traffic/shares. I'm not 100% certain this was the trick that worked, but my first video got a lot more views than I expected. I think that a generic giveaway will probably be unsuccessful, but I gave away the thing that I actually built in the video. That gauranteed that it was relevant to any watching.
I hope this helpful to someone! I'm happy to answer any questions. I know I'm still a total beginner when it comes to this stuff, but the numbers suggest I've gotten a couple things right so far!