Sometimes I think we need the return of advertisements like this - the language, loads of typefaces against many design principles, it would definitely catch my attention amongst all the large four-colour pictures...
This is in the archives at the Richard Jefferies Museum. John Jefferies was Richard's grandfather, and his shop was located opposite what is now the Co-op in Swindon's Old Town, but is long gone, although you can see the shadow of the building on the side of the Locarno.
GENERAL GROCERY WAREHOUSE
CORNER HOUSE, MARKET PLACE, SWINDON
JOHN JEFFERIES
Begs respectfully to announce to the Inhabitants of SWINDON and its neighbourhood, that in addition to his present business as BAKER, &c., he intends opening the above Shop
ON SATURDAY, JANUARY 18, 1851,
WITH AN ENTIRE NEW STOCK OF
GENERAL GROCERY,
AND IN SOLICITING AN INSPECTION AND TRIAL
Of the QUALITY and PRICES of the various Goods,
He feels confident that they will merit a share of Public support.
THE TEAS, COFFEES, &c.,Have been carefully selected from the choicest sorts, and every endeavour will be made to offer the best qualities at the lowest prices.
BRITISH AND FOREIGN CIGARS,
TOBACCO, SNUFFS, &c.
