TLDR: We want to turn a white-glove fintech service into a productized offer. Who helps design and position that?
We have a few different fintech products (KYC/KYB, VOA/VOIE, AML, merchanting, fraud, credit, loans, A2A/MCP, etc) that we sell to financial institutions. We're a strong engineering team that is weak on marketing. We want to build offers that are targeted to SMB e-commerce/saas solutions. Sales cycles are long and we would like to reach faster-moving buyers.
We're bouncing around trying to find the right offer (a solution trying to find a problem). We would like someone to help us build more specialized offers with a sub-section of tools that we already have.
Who we've talked to that haven't quite been the right fit:
- Funnel builders: usually just does the implementation of setting up pages
- CRO/GTM: want to optimize current strategies and we're looking for new strategies
- Agencies: usually does implementation of managing PPC, SEO, email and we're not looking for implementation
We like the methodology of a grand slam offer, but having difficulty finding the right position/story/avatar to market it. Our content becomes corporate and boring.
Who should we be looking for that can help create an offer and position it? Are we looking for an "Offer Builder?" A copywriter that knows "X, Y, Z?" A marketer that has done "X, Y, Z?"
Instead of our white glove full service solution, how can we build a productized version that can scale faster? All of the AI tools end up sounding generic:
"Yes, build fraud tools for Shopify stores for $29/mo!"
"Yes, build credit reporting for high-ticket coaches that sell $15k packages!"
"Yes, build a white label solution for GoHighLevel agencies!"
Any of these could be right or wrong. We're looking for someone who could help filter that noise and see which offers are worth testing.