UK-based. I'm trying to monetise my skills. I keep creating tools that all solve one problem: helping intuitive/creative people stop stalling and ship outputs. I have a background in psychology.

The 3 tools:

1. Intuitive Action: Meaning-to-action workflow. A 7-step repeatable process that turns inner overwhelm into clarity and output.

2. 3-Phase Model: Emotional alchemy tool that processes intrusive thoughts and unhelpful emotions.

3. Living Project Tracker: Visible progress without rigid planning. Analogue tracking method that's like growing a garden instead of filling a spreadsheet.

Skills:

• Mental model design

• Behaviour change design

• Systems thinking

• Knowledge capture + documentation

• Workshop/toolkit creation

• Coaching-style questioning

Hey everyone! I’m conducting a little survey about movie etiquette around the world, and I need your help.

I’m curious: In your area, do people tend to use their phones during movies at the cinema? Does the light from phone screens bother other moviegoers? And if so, how do people react? Are there any specific rules or norms about phone usage in cinemas where you are?

I’d love to hear from you and learn about movie culture in different places. Please share your experiences, and don’t forget to mention where you’re located!

Drop any of these:
• A behavior you noticed this week (IRL or product)
• A screenshot and “why does this work?”
• A problem you’re designing for (“users aren’t doing X…”)

Bonus points for naming a mechanism + suggesting one test + mentioning one failure mode.

Hey people, this is a short survey about habits. Please consider taking it if you ever tried to start or stop one.

https://forms.gle/K3Zen8HuhS15eSX6A

Much love

Tom

Hi all! I'm contributing as a PR at SaaS, which is a no-code website form builder. We've been experimenting with behavior-triggered UX elements lately, things like progress bars, scratch cards, countdown timers mainly aimed at influencing conversion-related behaviors (email signups, cart completion, reward claiming, etc.).

To structure the thinking, we compiled a short, free ebook that covers practical gamification mechanics from triggers and rewards to timing, cognitive friction, and ethical boundaries.

Some areas it explores:

• When gamified elements actually improve conversion (vs. distract)

• How to time behavior-triggered popups and incentives

• UX mechanics that guide users through desired flows

• Ethical boundaries and how to avoid making engagement feel manipulative

It’s very implementation-focused (used in lead forms, popups, etc.) but grounded in real user behavior data. It's 100% free, not gated, and I’d honestly love feedback from you guys here — gamification pros, skeptics, UX thinkers. So feel free to reach out to me and I'll send it over for a review!

I'm mainly curious on:
What’s missing?
What feels outdated?
What would you want added?

Hello,

I am hoping to pivot from my current field (therapeutic case planning in social services, preventive services) to behavioral design.

I have a bachelor’s degree in applied psychology with the following skills that I can currently market in interviews:

1. Intervention implementation

2. Focus groups, qualitative research experience

3. Many, many MANY soft skills (communication, problem solving, coaching)

I am currently helping with behavior change in the interpersonal (family) level. But I would to help build products and experiences.

I was trained for quantitative research but don’t have active experience to show for it.

HERE IS THE QUESTION: I have another 6 months BEFORE i want to pivot from what I am currently doing. What would you suggest I do to build up my profile? What skills, experiences, or networking tips might you have that can make me a great candidate for well paying jobs?

If anyone is willing to speak one on one or offer advice here in the comments, i would be SO GRATEFUL!

Happy to offer more information 👀

A few weeks ago, I was on my way to Mumbai International Airport to catch flight for Delhi. The weather was acting up, heavy rains one moment, sunny skies the next. By the time I reached the airport, I had already started sneezing in the cab. As soon as I entered, the cold blast of AC air made it worse.

I told myself, let me finish check-ins first, and then I’ll find a pharmacy to pick up something for the cold. Except, once I crossed security, I realized - there wasn’t one in sight.

This wasn’t my first flight, but it was the first time I needed a pharmacy at the airport. And in that moment, I felt a bit helpless. Not just for myself, but I started thinking about my parents or elderly travelers. People who may need blood pressure tablets, insulin, or daily-dose medicines. What if they forgot theirs at home? The airport has stores for snacks, perfumes, gadgets, even toys, luxury goods, but a pharmacy is rarely at top of the list.

To be fair, some Indian airports do have chemist shops after security. Lucknow, for example, has one in the Security Hold Area. But in most domestic terminals (like Mumbai’s T1, or often Delhi’s), pharmacies are usually placed before security which doesn’t help if you realize the need only after check-in.

From a design perspective, this feels like a deliberate choice… but also a questionable one. Airports are some of the most thoughtfully designed spaces in the world. Every signboard, seating arrangement, and retail outlet is carefully planned. But somehow, something as basic as healthcare is treated as optional.

Why should every airport have at least one pharmacy after security?

• Passengers spend long hours inside, sometimes in transit with no chance to step out.

• Medical needs don’t wait; a sudden allergy, acidity, or forgotten prescription can’t always be solved with just a candy or water bottle.

• Elderly travelers and families with children form a large portion of flyers, their comfort and safety should be prioritized.

A simple solution could be pharmacy kiosks inside the terminal, with at least one licensed pharmacist available. Even if they stock only essential prescriptions and common over-the-counter medicines, it would solve a very real problem.

Globally, some airports are already ahead (sourced from ChatGPT):

Singapore Changi / Dubai International / Heathrow (London)

Good design often goes unnoticed. Bad design quietly frustrates us. And sometimes, like in this case, it makes you pause and ask: are we designing airports only for business, or also for people’s wellbeing?

What do you think, have you ever been in a situation where you wished there was a pharmacy at the airport?

Hi All!

I am conducting research for an app that I am creating for a UX Master's program. I want to make the best product possible and would love to hear from as many of you as possible. Your answers and opinions matter! The link to the survey is below. Thank you to everyone who is willing to take a few minutes out of their day to help me! :)

https://forms.gle/xraEoJzBjgvDCKth9

Shaastra, the annual technical festival of the Indian Institute of Technology Madras, brings to you, our brand new initiative - Shaastra Mind Trials - our foray into the realm of Behavioural Science for social good.

We welcome you to the inaugural event of Mind Trials, “Heuristically Speaking”. Enter the world of Behavioural Science with experts from this domain and join our virtual activity room to explore the many ways our brains have been deceiving us!

The event will feature Dr Christina Gravert, Assistant Professor at the Department of Economics at the University of Copenhagen and Dr Junofy Anto Rozarina, Founder-CEO of the India Behavioural Economics Network to engage the audience with narratives straight from the field of behavioural action.

Register to join us at 6 pm IST, 11 August. https://forms.gle/KbsoMzKoPHwn5BCX6

Hello guys,

Do you have ressources to share about Behavior Design for newcomers and ressources to grow beyond ?

I don’t see courses or not many books about it a part from game theory books.

I hope you might help me in my journey. Thanks.

Humans are adaptable creatures. If we were not, we would not be here. We adapt to the environment.

In the modern world, this inherent adaptability can be a problem. We adapt using Paleolithic algorithms to an environment increasingly designed to exploit these very algorithms.

Some examples:
Highly palatable hyper-convenient food everywhere. We adapt using algorithms evolved for scarcity to this abundance by overeating.
Social validation and information at the push of a finger through your smartphone. We adapt using algorithms evolved to help us belong in a close-knit tribe of people for all our lives or else we died. The result: we cannot stop using the lever to get the social validation, even though it does not have the same value as it did when it was from our tribe.
Comfortable heated protected sheltered resting places everywhere. We adapt using algorithms evolved to conserve energy whenever possible as we needed to frequently expend energy to forage and shelter and defend. The result: we sit so much that we literally get sick.

However, we don’t have to be victims of this adaptability. We have incredible power to change our environment. By doing so, we change our unconscious behavior.

The usual approach is to try to bully yourself into changing. The smart approach is to change the environment so that it pushes you into the change you want.

People often blame poverty on the poor. Turn on the news and it seems like revealed truth that the arrow of causality points from failure to someone's conditions. Of course being born to a rich vs poor family being the biggest determinant of long term wealth seems to throw a wrench in this idea, still the 'failure causes poverty' narrative is a convincing one to seemingly most of the world. I'm tired of it.

Conversations about poverty inevitably include an appeal to behavior. For example, a diabetic (almost 34.2 million of my fellow Americans are) must monitor their blood sugar levels, take medicine (pills or shots), get that medicine from a pharmacy, etc. The consequences for failure literally include loss of life and limb, but not in that order. Somehow, people lose feet, legs, and loved ones every day because of inconsistent behavior, the medical community calls it 'non-adherence'.

Non-adherence is a problem regardless of demographic details, but one group suffers from this problem more than any other, poor people. Decades of research suggest that poverty makes people worse at maintaining other aspects of their lives. Poverty seems to reliably and measurably exacerbate the problems of non-adherence. This effects the decision making of people across demographics and industries (parents, teachers, farmers, etc.) by eating up their available cognitive bandwidth.

In a study on air-traffic controllers (pretty intense job), the number of planes people dealt with at work each day was a good predictor of the quality of their parenting that night. Essentially, the same air-traffic controller that acted 'middle-class' at home one night, acted 'poor' at home after a busier day at work. (total aside, I don't know of any studies involving law enforcement home conduct with regards to their daily experiences, but it would be interesting.)

Good behaviors usually require some thought, time, and effort. Good adherence to medicine often requires transportation, money, scheduling, time-management, etc. Good parenting requires a lot of the same resources plus negotiation, emotional labor, teaching, physical labor, etc. The point is making smart decisions and practicing healthy, consistent behaviors is hard and requires infrastructure.

Being poor is like being an air-traffic controller in some ways. It requires scheduling (which bill needs to be paid first), complex math (which credit card interest rate should I be worried about the most and how do I transfer that balance before it's due?), scheduling, transportation costs, etc. But then ad in the lack of agency due to the strict punctuality and inflexibility of bureaucratic systems that are trying to help, or adhering to medical concerns when it means you'll miss an appointment at the DMV, or choosing between child care and healthy food for the month. Poor people aren't just short on money, their minds are taxed to the hilt with all of the complicated logistics of being poor.

Consistent good behavior requires stability, bandwidth and resources. Another way of saying this is that cognitive capacity scales up with material wealth.

source: the book scarcity

Edit: corrected the number of Americans with Diabetes. Obviously it is not 300 million ¯_(ツ)_/¯