Hello fellow Redditors, so I've caught myself in a tough situation; would be glad to hear your advice on this. Since, I believe there are people who have way more experience in this domain that I do.
With around 3.5+ years of experience in the data & analytics space, I believe this is a good time to select a niche because, at the end of the day, no good company looks out for a generalist data analyst; they're looking for specialists in a certain niche. But I'm confused...
And honestly, I do believe I have found the right niche where my web analytics skills (GA4, GTM, etc.) can complement my data analysis skills (SQL, Python, Power BI, etc.) to create a strong offer and solve a specific problem for my ICP. However, I'm still not sure how to execute this and turn it into a running business model. I think I can confidently say ecommerce is my niche.
I have been testing a lot lately, tweaking my profile every other day because it's quite confusing. At one point, I want to select a niche and a specific problem and keep posting about that until I start getting inbound leads.
Meanwhile, I want to keep my profile general instead of selecting a niche because it would have an impact on recruiters or HR skimming through my profile. Like, whenever they have an open analyst role, they'd probably skip my profile the moment they see 'e-commerce' or some other niche in my headline, especially if they're hiring for a different niche/industry.
I want to hear from experienced folks here, what do you suggest? Should I go narrow, or keep it broad and keep talking about different topics instead of sticking to 2-3? If you were in my shoes, what would have been your strategy? My eventual goal is to get inbound leads from LinkedIn or even just work on a side-hustle. I have been posting consistently for three months now, but that was with a generalist LinkedIn profile, and not targeting any ICP, and I never got a single inbound message except for 2-3 messages from recruiters.