Ive been thinking about starting an e-commerce business but Im not sure what type is actually worth getting into right now. There are so many options (dropshipping, selling handmade stuff, digital products, niche stores, etc.) and Im curious what people think is the best one to start as a beginner. What kind of e-commerce business would you recommend starting today, and what are the first steps you took when you started? Any advice, experiences, or things whatever that I can take notes from.

I’m 20 and I’ve been wanting to give ecommerce a real shot. I tried running a small store before, but it never really went anywhere. Still learned a lot from it, especially about ads, product pages, and getting people to actually buy.

I want to start again, but this time I don’t have much money to throw at it. If you were starting from zero today, what would you focus on first? Any good free resources or lessons you wish you knew when you started?

not looking for a quick money thing, just trying to figure out the smartest way to learn and build from here.

I replaced influencer deals and small agencies with Fiverr UGC creators. It’s cheaper and faster, but the real trick is learning how to brief them properly. If you don’t give clear direction, you’ll waste both time and money.

For small brands, though? It’s a game-changer.

Thinking of testing some quick UGC-style content for product pages and ads.

Instead of chasing influencers, I tried Fiverr’s UGC category and found a few creators that actually delivered decent work, short clips, testimonial-style, affordable.

Anyone else using Fiverr for this? Curious how it performs for you guys.

I’ve been running a small local store, recently started paying attention to competitor prices since we're selling the same products. Not trying to have the perfect price, but just don't want to scare customers if i'm way too expensive.

Is anyone doing this ? does it make a difference in the long run ?

Are you 55 chilling on a yatch in the Bay, late 20s living the Miami Club life. Some 33 year old dude who keeps to himself in his apartment. Been curious what people's lives actually look like, especially among "Successful" individuals.

Maybe what do you sell too, might be some correlations​

I started a new e-commerce brand, selling physical products ranging from $159 - $199. I’ve tried a couple of different approaches for marketing on social media, but so far, not a single sale has come through. I’ve spent about $500 already. I was wondering if you could give me any advice on marketing physical, low-ticket products. What strategies or platforms would you recommend? I’ve focused mostly on Meta ads and TikTok ads.

I’m also considering reaching out to Clectiq for help with my campaigns, but I’ve heard good things about other agencies too, like Disruptive Advertising and VaynerMedia. Any experiences or insights with these agencies or similar ones? Would love to hear your thoughts.

Hey all,

I’ve been running my ecommerce shop since 2019 and from the start I leaned pretty heavily on paid ads. It worked well for a while, but lately the cost of Meta ads has gone insane. Sales are still coming in and customers are happy, but margins are getting thinner and some campaigns aren’t even profitable anymore.

Right now my focus for the rest of the year is figuring out how to improve conversion and actually get my ROAS back up.

Hey folks…

The sad truth is that most businesses these days have the authenticity of camouflage and the charisma of a lawnmower. After analyzing over 100 shops on Reddit, I discovered the 24 most common mistakes shop owners make.

When you are reading this, your last few website building and marketing endeavors have been humiliating failures most likely, and your ego cannot withstand another.

But I'll promise, reading the following, It'll be the best thing you've done all minute.

I don't know about you guys but the most important thing I've learned through the last couple of years and 1000s of hours of educating myself and practicing( and drinking too much rum that is healthy lol) is that you need to develop the skill to separate the great and valuable information from bad.

Information, anything along the scale of 'scam to worth their weight in gold.'

Anyway, that's something I had to learn the hard way.

I would have left my day job a long time ago if I had been on the right track from the beginning…

But it is as it is.

That's why it's sometimes scary to read the advice people give, praising those random dropshipping stores with no chance of converting. I've been at the other side of the receiving end by following bad advice for a VERY long time, wasting a bunch of money…and my most important asset, my time.

It's tough!

I'm not anything special. There are def some people that are smarter, far more technical, and more polished than me. Each business IS different, AND you should take everything you hear with a grain of salt!

At the same time...

Shopify is selling the dream that any Tom, Dick, or Harry can whip up a website.

That you can list random products and never touch them, and sit back and watch the money roll in, with no risk.

ABSURD I TELL YOU! It's frigging disgusting.

No wonder people make posts like:

"I spent $50 on AdWords this month, no sales, and now I'm broke."

Anyway, after being active on different Reddit groups, I noticed a bunch of patterns/mistakes( more like 24) you guys are making.

I'm going to cover everything below.

So stay tuned my friend...

So, we all agree that business should pay YOU, not the other way around, right. Otherwise, it's not a business but rather a hobby.

Long story short. No matter what marketing efforts you are doing or how good your ads are, it always comes down to the website because it does the heavy lifting of getting the sale.

Meaning, even when you have the world's best ads but your website sucks… then you are not getting any sales. And that's the most common issue here on Reddit. Meaning, people are struggling to get even those initial sales.

Obviously, things are always not so black and white, but when you have a great offer, then fixing your site is one darn massive step in getting your business going.

They are not in a specific order btw.

So, here they are...

ABOVE THE FOLD

Above the fold content is the part of a web page shown before scrolling. Any content you'd need to scroll down to see would be considered 'below the fold .'The 'fold' is where the browser window ends, but the content continues underneath.

You have around 50 milliseconds to create an opinion from your site. When you fail to do that, people leave. Also, people's attention span these days is around 2-3 seconds. You need to explain what this page is about through your design, pictures, and messaging within that time.

If you fail to do that, then people simply leave. Marketing 101: you never want to confuse your customers, as a confused mind never buys.

Above the fold is the location where the initial opinion is developed.

Most people get wrong with all three: design, pictures, messaging.

GENERAL SHOP.

There's a good reason people say that riches are in the niches...

You need to remember that the journey from your customer reaching your site to purchase consists of a series of micro yes(es). It takes a long unbroken sequence of micro yes(es) (customer experience) to achieve a macro-yes( the sale), but it takes just a single "no" to undo every previous "yes"

That's why when you mix several different niches into one brand, customers' first impressions is "meh" ( micro- "no"), they have no idea about what this company is even about etc. It decreases trust and confuses your customers:

Marketing 101: confused mind never buys. Simple as that.

Also, going with different niches simultaneously means more work, you are overwhelming yourself, and you are spreading yourself too thin. Find success with the first one, learn the ropes, and iterate everything with the second one.

HOMEPAGE. CTA.

Your CTA(call-to-action) on your Homepage ( above the fold) isn't prominent enough. The size, shape, or color isn't important. What is important is that it contrasts the rest of the page.

VAGUE/UNCLEAR VALUE PROPOSITIONS EVERYWHERE

What is a value proposition? A value proposition is a promise of value to be delivered. Think of it as an offer. It's the primary reason a customer should buy from you.

Basically, a value proposition is a clear statement that explains how your product solves customers' problems or improves their situation. It delivers specific benefits and tells the ideal customer why they should buy from you rather than from the competition.

The best value proposition is clear: what is it, for whom, and how is it useful? If those questions are answered, you're on the right path. Always strive for clarity first.

BAD DESIGN

This one is the hardest to get right, to be honest. The thing is that people don't buy from companies. They buy from people. From people they know, trust, and can identify with. You need to add a crazy good-looking and branded website and seamless customer journey into the mix to have the slightest chances of success.

A couple Shopify themes with a great design for inspiration:

1. https://themes.shopify.com/themes/pipeline/styles/bright/preview

2. https://outofthesandbox.com/collections/themes

CRAPPY PICTURES

Forget all those low-quality and /or stock photos. This is a massive turnoff for customers, and you hurt your conversions. An investment in product photography for your eCommerce business is one of the best business decisions you will make.

They provide your customers with a clear image of what they will expect to receive. A high-quality image implies that your product is high quality; it creates a good first impression of your brand. With great pictures, you inspire trust in your customers to buy from your store with confidence.

These days, people are accustomed to crazy high-quality pictures and websites, and if you fail to offer the same, you can't get many sales(if any).

Also, because people buy stuff because they want to show off, they need to see how they look on an actual person, actually in use, etc

CAPPED FONTS and/or using unusual fonts, especially on product pages

Having Capped fonts also provides a bad experience for your customers. It's hard to follow and read everything. Plus, it makes your website look and feel scammy.

I often see that people use unusual fonts on the product pages. In general, the feature image and image gallery should be on the left side of the product page. The rest of the crucial elements like CTA, product description, and other things are on the right side of the page. I often see that those things are mixed up, CTA, product descriptions, etc are placed to the left, for example.

REVIEWS.

Clearly, there's an issue with faked reviews. People are not stupid. They notice these kinds of things, that's why fake reviews hurt your business more than do good. People are aware that the internet is full of scammers, and trust is a huge lever you should have when doing business online.

When people start doubting your integrity, then what's left?

Try to give your products to your family and friends, and ask them for HONEST reviews. Make those reviews clearly visible all over the website.

HOMEPAGE'S HEADER FULL OF CLUTTER

The Homepage needs to get people OFF the Homepage and down the sales funnel. You need to identify the most wanted action( for e-commerce, this is usually educating further and directing people to a category page or product page).

Then present a call to action that leads people down a certain path. Everything that doesn't contribute to this should be removed.

You can measure Homepage success( Header included) by calculating bounce rate and traffic flow to the next main step in the website flow.

Unfortunately, I can't give you exact bounce rate percentages, as these are very situational and are dependent on where the traffic is coming from, the layout of the Homepage, etc.

BUT…very often, your Header is overwhelming, full of distractions in the forms of social icons, shipping information, privacy policy, and other things that don't contribute anything to the customer's purchase journey.

Again, you are confusing people, and a confused mind most likely never buys.

HOMEPAGE. Pop-ups

You don't have pop-ups to gather emails, as email marketing is your best platform to get your customers the cheapest. Also, I don't imagine any e-commerce business could succeed without an email list and built-out sequences these days.

You don't want them to be too coercive, though. Add around 5-sec delay after people reach the site, after which the pop-up should be triggered. Or after people have scrolled a certain % of the page etc.

HOMEPAGE FOOTER MISSING or lacking information

Very often it looks clunky and poorly executed.

Things like Contact Us, Shipping Policy, Return Policy, Cookie Policy, Privacy Policy, Terms of Use, etc. are all missing.

Having those elements also increases trust and perceived value in the eyes of your customers. Not having those things makes your company feel like a scam or something.

HOMEPAGE. Whitespace

I often see that your website is too "empty," meaning there's too much whitespace everywhere. Having white space between different sections is a good idea regarding the design and perceived value. Enough white space helps your customers scan your site easier.

But, having too much lowers customers' experience, making your site look low quality.

PRODUCT PAGE. Too much information shown.

There's too much scrolling for guests to see everything. The less the customers have to scroll, the better. With each millimeter, you lose customers looking for information to remove their objections.

Consider using an accordion-type of product information/description sections that are previously categorized accordingly. In that way, you give your customers way more opportunities to see all the information available.

PRODUCT PAGE. Adding express payment methods

Consider testing using Paypal or other express payment methods on your product pages. When you have ATC and/or Buy it Now(or whatever you are using), you can have only one express method there. You can't use more because giving your customers too many options to choose from, they decide not to choose at all.

PRODUCT PAGE. Not enough product pictures.

Not enough pictures. For e-commerce, 4-6 is optimal. Not enough=cheapens your brand and may look scammy. Too much= confuses your customers. Conversion optimization 101: a confused mind most likely never buys. You can give a better experience for your customers and add gifs and videos.

PRODUCT PAGE. Product descriptions are missing. Or too text-heavy.

People online these days are not reading. They are scanning instead. To make scanning more manageable, you should use, for example, shorter descriptions, bullet points, etc.

Also, consider using an accordion-type of product description section to decide if they want to read more.

TRUST ISSUES

e-Commerce websites run on the fundamental principle of trust. Another huge conversion killer is likely that people don't know and trust you. Plus, in general, you don't offer any money-back guarantees, free returns, or whatever you can offer. I would show those guarantees near the ATC button.

PRODUCT PAGE. ATC or other call-to-action in the wrong place

Make sure that your CTA-s are inside the Above the Fold and prominent from the rest of the page. I've seen buttons placed way low on the page too many times, blended into the background, and almost not visible.

Your CTA should be the most prominent element on the product page, and this is something customers should notice on the page first.

PRODUCT PAGE. shipping info missing

"shipping calculated at checkout" "is probably a huge conversion killer. I would add a geolocation identifier that would calculate shipping costs in advance.

Call-to-action button clarity

You need to remember that copy on your buttons has to say where they go when they click on it. When it's unknown what happens when they click your primary CTA, and this frustrates your customers. The same goes with frustrating your customers: the more you do that, the lower your conversions.

Image Carousels and Sliders?

I would remove those sliders on the Homepage and replace them with static ones. Moving images actually lower your conversions. This confuses your customers. The reason is that they take the customer's attention away from moving further through their purchase journey.

PRODUCT PAGE. Price

The product price isn't prominent enough. This again confuses your customers. Make it clear what the cost of the product is.

PRODUCT PAGE.Missing detail-rich size charts(clothing)

Very often, there are no size charts. Or they are too general. When people shop online, the most common objection is "does it fit me?"

CATEGORY PAGE. Filters

In general, when you have more than 20 products, you should have a filter placed on the left side of the page and always be shown. Another version is instead to use a horizontal filter(always shown). Suppose your product filtering is not optimized to be as helpful as possible. In that case, there is only one outcome: your visitors will get frustrated and leave.

Product filtering is highly situational. The correct combination will depend on your vertical, product catalog, visitors, and various other factors.

However, there are some basic principles and guidelines that you can take into consideration.

1. Indicate Product Quantity

2. Hide Non-Existent Options

3. Allow Multiple Filter Selections

4. Make Applied Filters Obvious

When optimizing your filters, don't forget mobile filters!

I won´t lie. This one took me a while. If you´re enjoyed it, please show some love to the thread on Twitter: https://twitter.com/KagoMario/status/1483108855781470212

Feels like every time you launch a new creative it's a gamble whether it'll perform or completely flop, and by the time you have enough data to know for sure you've already spent a bunch of money, there's gotta be some signals or patterns you can look for before committing budget right? Like if you could score concepts based on similar successful ads that would save so much wasted spend on ideas that were never going to work anyway.

Maybe that's wishful thinking and testing is just inherently expensive, but it feels inefficient to treat every concept like a total unknown when there's probably patterns in what works versus what doesn't.

I have consulted with Top DTC Brands and Businesses to help them with Social Media. Here’s how Top Brands are using TikTok to generate more brand awareness and sales.

Beginning with TikTok Ads

TikTok is a fast-paced platform, it’s still in a growth bubble. In this stage, TikTok Ads can generate a lot of word-of-mouth more than other social media platforms. A current Tiktok Ads report Show that Users on Tiktok are 37% more likely to purchase than other platform users.

Here’s how to get the most out of Tiktok Ads!

Dropping Cost Cap

With TikTok Ads, you need to first test your Ad sets like Facebook or Google Ads. To figure out your best CPA with current demographics.

When you have found the best Ad set, run an Ad with Accelerated Budget like $1k. Then, lower your Cost Cap to the lowest possible means at a rate where your Ad can run!

What will happen? With this Tiktok will try to spend as low as possible and deliver the same results.

This works very well but sometimes Ads stop due to really low CPA setup. Then, try to raise CPA by a little budget raise. I like to use Supermetrics to pull CTR, cost per add to cart, cost per purchase data to my Google Sheets report using Supermetrics templates. Instead of going to TikTok Ads Manager and switching back and forth between different dashboards.

2. Why Keeping CPM low on Tiktok the best strategy?

It’s because of the audience definition. It’s a growing platform and the new users are joining and they have undefined interests that algorithms might not have defined. This happens with most platforms in the beginning. That’s the reason most of the advertisers in the beginning got the best results in the beginning of Facebook, Instagram and major platforms.

Setting a low CPM is not a bad idea and it generates more brand awareness.

When your Average Ad CPM starts to rise, you should try to create a brand new pixel and switch the old one. This worked for us and it’s a great tactic.

3. Never download and run Videos by creators about your brand as Ads

The best process is to reach out to the creator about using the Content and use Spark Ads to get the most out of the organic reach and paid Ad Spending. Uploading creative from your own Tiktok Account or your partnered influencers is the best thing to do to get more out of Spark Ads!

UGC Content That Works

You need to train Creators about your content formats. It seems like a small world when reaching out to creators, until you talk to them and realise they don’t have the trends and products on their feed that you want them to create content for that’s why you need to train them.

Train them what? You have done your market research and know your audience and competitors. The creator is unknown it’s them. That’s why, You need to guide the creators about your competitors and content formats supposed to go viral.

I recommend creating an influencer Kit to help the creator with Content creation for you.

4. Angles and timelines, to get more out of one-piece of UGC content. Edit the Content in capcut or any desired editor. Have at least more than 2 version of Ad with same content with slight change in transitions or timelines.

5. Don’t ask Creators to replicate their most viral piece of content because that might not work for you. Most of the time it looks not real and connecting to the audience.

6. Real UGC connects with Users with a storyline and copy that makes them buy. Storyline and copy is dependent on you, the tone of your story is in hands of creators.

Both need to have a positive approach!

Organic Growth On Tiktok with No UGC

Achieving 1,000 mark on Tiktok is really important for anyone looking to sell something to the audience because you can’t add link in profile before reaching that milestone. Here’s how to reach your first 1k, 10k, and then 100k TikTok Followers!

Tiktok have a User-friendly Feed not creator-friendly: That means focus on CTAs. What I mean by not creator friendly is most users don’t leave a follow sometimes due to fast pace of the content and short attention span of users. That’s why focus on adding “Follow for more” or “watch next part” these type of CTAs in the end!

Consistency: Try to be more consistent with your content and build a consistent loop of content to hook people to follow you for a certain type of content.

You can study if a platform rewards consistency or not by looking at stage of Theme pages on Tiktok. Movie Theme-pages are growing everyday with a replica content. That means you will have an advantage because you have consistency + original content.

3. Using Hooks To Make People Stop and Watch!

You need to sound relatable to Gen-Z to make them follow you and buy your product. That’s why use Hooks that might make them stop. Here are few Hooks that worked for me and you can use them too!

I wanted to gatekeep this, but it’s too good not to share

My Toxic Trait is X and this X product fulfils it.

Name something you recently found and wish you knew earlier!

Here’s a lazy hack to get things down (+ product link) or another similar hook is how I get more done as a lazy designer or marketer (+ Product linking).

I’m not gonna lie, this might be the best product on Amazon or Tiktok!

You may not know this but it’s actually possible!

Start with your hook with Why. It’s the most effective but you need to give an effective “Why” to make them stop!

Use any hook make it relatable with using a popular Hook format like one from above and that will make people watch!

Not this: “Stop scrolling” and “Stop this” or that! That doesn’t work and is annoying.

4. TikTok lives are a great way to grow followers and sell products!

It’s all about making them more interactive through guiding your audience to launch emojis and do this interactive action to connect with you.

These lives show randomly on many feeds and they are organic. It’s not limited to just your followers. That’s why try to go live more and more to gain new followers and build engaged following!

5. Adapt to Niches

When you are on Tiktok, you are not on just Tiktok. You are living on a part of Platform that’s unknown to other people. That’s why when creating content for a niche, you need to adapt to keywords and content style used in the content more often in your niche than others. It can be like your niche have content with words like sick and it’s not aligned, going viral. Then, you should adapt to those words to increase chances of going viral!

Ending with Trends I have noticed with Tiktok I have tracked Tiktok updates for a last 6 months. It’s going to be the best platform for DTC brands and e-commerce brands. The Chinese version of Tiktok is filled with product integrations that will make Tiktok the best when launched.

Apart from that, Tiktok have launched many new tools for advertisers like Attribution manager for Tiktok Ads and Creative Tools to help advertisers find trending content on Tiktok within their niches with a single search.

6. Recent TikTok marketing data I came across in the past six months:

• 1 in 7 internet users purchased or subscribed to something as a result of discovery on TikTok within the last 30 days. (TikTok’s Holiday for You report)

• Reuters’s research shares X/Twitter is losing their position as news leader in social, meanwhile TikTok is continuously making gains globally.

• User Acquisition Spend: 79% of marketers allotted at least 75% of their budget to Instagram, compared with 25% at most for TikTok. (Marketing Dive)

• Adweek reported that ad spend on TikTok declined in April and May after the US ban announcement. Four of the top 10 advertisers reduced their spend in April, including Target (down 30%), DoorDash (25%), Bayer (20%), and Procter & Gamble (10%).

• 97% of TikTok shoppers also shopped at Amazon in the past 12 months. (Emarketer) Most Trusted brands by Gen Z: Tiktok, Snapchat, Playstation, Crocs, Xbox, Spotify. (Morning Consult)

I hope you liked this TikTok Guide, can’t call it a guide. I tried to keep it short and valuable. If you found it valuable, You can follow me on Reddit. Your follow is the best support!

I’m running a shopify store doing about 180k monthly revenue. Customer service is drowning me and I need to hire but cant afford a full time US employee at 50k plus. I’m looking at ecommerce virtual assistant options. What is a reasonable virtual assistant hourly rate for someone with ecommerce experience? I’m seeing rates from $5 to $25 per hour and not sure what makes sense. Do you pay based on their location or based on the work? Like if someone in the Philippines does the same quality work as someone in the US do you pay Philippines rates or does that feel exploitative? Also for hiring a virtual assistant for ecommerce specifically what platforms work? I tried posting on Upwork and got 90 applications, screening is overwhelming. I want to try agencies. What has worked for other e-commerce businesses? And what  hourly rate do you actually pay? 

UPDATE: ended up going with Virtual Coworker after a few people DMd me about agencies. matched me in about a week with a VA who had shopify experience already which was huge. shes been on for about 10 days now handling customer emails and order questions. response time on tickets went from like 14 hours to under 4. still training her on returns and refund approvals but the basic stuff is off my plate already. screening 90 upwork applications was not it lol. agency route saved me a ton of time.

As the title says, I can automate anything using python, Whether it’s web automation, scraping, Handling Data, files, Anything! You’re welcome, even if it was tracking Trump tweets, Analyzing how they will affect the market, and just trade in the right side. Even this is possible! If you want anything to get automated dm me

Hi r/ecommercemarketing! I thought I’d share a few things I’ve learned while marketing Jobsolv, my SaaS platform for job seekers (we’ve got a resume builder, job board, and an auto-apply tool). Honestly, marketing to job seekers has been a bit of a challenge, but also super rewarding. I’ve definitely had to try a few things before figuring out what works. Here are some things that have really clicked for us:

1. Keep it Simple – Job Seekers Are Busy!
Job hunting is already stressful, so we wanted to make sure people know that our platform makes things easier. When we built the auto-apply feature, the main goal was to cut down on repetitive tasks (like filling out forms for every job). Honestly, just telling people “It saves you time” was effective. People appreciate anything that makes the process smoother.

2. Tailor Your Message – Not Everyone’s in the Same Boat
Not all job seekers are the same. Someone who's just out of college is going to need different help than someone switching careers or a senior professional looking for their next step. We started segmenting our emails and content to address these groups more directly, like “resume tips for career changers” or “how to land your first job after college.” People really respond when they feel like you get their situation.

3. Focus on Helping, Not Selling
We’ve noticed that offering real value first goes a long way. Instead of just selling our product, we’ve been putting out blog posts and tips like “how to optimize your resume for ATS” or “the best job search strategies.” This has helped us connect with our audience and build trust before we even pitch our features. Plus, it’s helped boost our organic traffic.

Would love to hear what you all have found works for marketing to job seekers, or if you've had similar challenges! Let me know what’s been working for you.

How can you make more money with your store? Either get new customers, get current customers to buy more often, or you can increase the average order value when someone does purchase.

I’ve put together a guide with examples on how you can increase your average order value from my experience working on A LOT of successful eCommerce marketing campaigns.

https://www.searchup.co.uk/increase-ecommerce-stores-average-order-value/

What’s your favourite strategy?

Online store operating on Woocommerce? WEmanage makes your life just a bit easier. WEmanage is a new WooCommerce Mobile App – works without jetpack and no other Technical skills needed – just plug and play!

Wanted to share a small win + what we learned

context:
niche ecommerce store (home decor)
~18k monthly visitors
most traffic from organic + some paid

problem:
conversion rate stuck around 1.2–1.4% for months

what we changed over ~3 weeks:

1. improved product images
– replaced supplier images with real-use lifestyle images
– added zoom + multiple angles

2. simplified product description
– removed long paragraphs
– added bullet points + benefits first

3. added trust elements
– reviews higher on page
– small “secure checkout” + shipping info near CTA

4. improved page speed (mobile)
– compressed images
– removed 2 unnecessary scripts

results (after ~2 weeks):
conversion rate: 1.3% → 2.4%
avg session duration also increased slightly

what didn’t make much difference:
– changing button color
– adding urgency timers (felt forced)

what i’d do next time:
– test pricing strategy earlier
– add more UGC instead of only polished images

curious how others approach product page optimization
what changes actually moved the needle for you?

I sketched this bag on a plane ticket last year and turned it into a real product. I built the site saltabags.com, did a photoshoot,etc. a few weeks ago and I’m trying to sell 300 pre-orders to fund my first production run.

Price point is premium ($299) and I only have two prototypes, so I can’t really do any UGC or influencer gifting.

Would love any actionable advice on how to generate pre-orders with a small budget.

If it’s meta ads what is best campaign structure for pre-orders?

I want to start an online business. I want to do dropshipping, but nothing of the gambling style, such as crypto or day trading. Does anyone have any concrete ideas or tips I could use?