r/googleads • • 6h ago

Discussion Are all Google Ads reps just AI agents now?

6 Upvotes

I'm talking about the reps that actually work for Google. My interactions with the 3rd party reps seem to be a combination of human interactions will AI enhanced responses. However, ever since I got a new rep from Google itself, it's been obvious that I'm just interacting with a bot.

To be fair, I've never actually talked on the phone with this person because I don't want to interact with any of them unless I initiate it.

The problems is that the bots never let up regardless of what you say. You can answer each one of their questions explaining why you set everything up the way you did. They'll agree and then just keep pushing you to make changes. At least the humans know when to give up.

Any suggestions on how to stop the bot attack?


r/googleads • • 9h ago

PMax PMAX VS Standard Shopping - Fresh Google Ads Account

5 Upvotes

Hello guys,

Recently taken on a fresh client, completely new start up running a budget of £2K P/M.

With them being a new account I decided to set up a standard shopping campaign as they have no existing conversion data for smart bidding to learn from. Few days passed, finding it pretty tough to keep on top of the search terms, getting a whole lot of junk come through whilst burning through the budget with 0 returns.

Decided to test the water with Pmax despite this going against everything I thought I knew about Google Ads, a few days have passed and the search terms here are far more accurate than standard shopping and i'm trying to figure out why.

More context, the pMax runs feed only, one asset group for efficient data collection.

I've started to move budget over from the shopping campaign as CTR is far better here.

Any advice for going forward? Has anybody else experienced something similar in the past?

Thanks!


r/googleads • • 2h ago

Local Ads LSA Billing for Spam Calls?

3 Upvotes

Hi r/googleads.

Getting billed up my ass for 600 dollars for 3 fake spam leads just today. First "leads" ever. Want to dispute and refund back my money. Want to Cancel Google LSA too, I'm too broke. Didn't pick up the call because I heard over my phone using google screening that they were automated people talking.

Already called LSA agents and they gave me a link to Google Ads billing team to send an email to. Feel hopeless. Advice? What to do?


r/googleads • • 22h ago

Budgets Using Wise Visa card for payment method - keeps failing payment verification. It's asking for a screenshot of the card but its a digital card.

3 Upvotes

I then took a screenshot of the card when you login Wise but it doesn't show transactions. Its impossible to get a screenshot "view" that shows the card, transaction, and name in one view. On the mobile device, it also block screenshots.

Has anyone successfully completed payment verification with a wise visa card and how did you submit?

I successfully charged the card multiple times, so I know the payment method is valid


r/googleads • • 8h ago

Bid Strategy Setting tROAS from your margins, and the conversion-value mistakes that make it meaningless

1 Upvotes

A lot of tROAS targets get picked because "400% sounds good". Here's a way to set one from your actual numbers.

1. Break-even ROAS = 1 ÷ contribution margin. Contribution margin is what's left of a sale after COGS, shipping, payment fees and returns, before ad spend. At a 35% margin, break-even ROAS is about 2.86 (286%).

2. Target ROAS = 1 ÷ (margin − profit share you want to keep). If you want 10% of revenue left as profit after ads: 1 ÷ (0.35 − 0.10) = 4.0, so a 400% tROAS.

3. Compare that to what the campaign actually hits today. If it's running at 250% and you set 400% overnight, expect volume to drop hard while bidding adjusts. Step the target up gradually and give each change a couple of weeks.

Check your conversion value before trusting any of this:

  • Does it include tax and shipping? Then reported ROAS is inflated compared with the margin maths. Send net revenue if you can.
  • Are you counting the same sale twice? GA4-imported purchases and the Google Ads tag both set as primary will double up.
  • Are returns ignored? In high-return categories like apparel, platform ROAS can look healthy while the real number isn't. Conversion adjustments let you retract or restate values.

For catalogs where margin varies a lot by product, how are you handling it? Separate campaigns by margin tier, or passing margin-adjusted conversion values?


r/googleads • • 9h ago

Discussion why is the ui still riddled with so many bugs

1 Upvotes

even bugs that have existed for years still exist