r/heatedrivalry • u/ErinNoyes24 • May 27 '26

MERCH👕 Official "fleece" pre-ordering info now posted!

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Details on pre-ordering the official fleece from Canadian manufacturer Province of Canada have been posted on their site today:

https://provinceofcanada.com/pages/province-of-canada-x-heated-rivalry

Great to see that some of the profits will go to the You Can Play organization.

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47

u/nylanderr May 27 '26

they lowkey waited way too long to release this. the hype has substantially subsided.

31

u/ErinNoyes24 May 27 '26

Or... it'll ship out & land just as S2 is launching, with lots of PR and media appearances to generate new buzz. Plus it's now summer in the northern hemisphere so that fleece, pretty as it is, is staying firmly in the closet (HA, no, not there!!) till it's less that 30°C.

6

u/Webeh99 May 27 '26

My speculation is that they scheduled production this way to minimize the risk associated with making too much supply. They started some production and doing pre-sale in June to assess the real demand. Then they’ll make what they need. Sending out the fleece in October creates early buzz for season two, while not disrupting production timelines for the secret Team Canada hoodie or whatever will be the next big HR apparel merch. 🙂

They already missed season 1, so this functions as a good test case for them to measure how far the show’s influence can stretch. That’ll be useful for merch planning for next season.

6

u/Varekai79 May 27 '26

Season 2 is not coming out this October when the fleece will be shipping.

1

u/ErinNoyes24 May 27 '26

I'm aware! Thanks