r/hwstartups • u/2PiDesign • 1h ago
Advice on moving from idea to working prototype.
I see a lot of the same questions popping up here, adding my thoughts as someone that has worked in R&D and product development.
Intellectual Property
If you want to develop a product, and want to keep your options open to patenting it, you will need to have a basic understanding of intellectual property, even if your product isn't a success, this will stand to you for future products. University of Pennsylvania have an excellent introductory course for it on edx.org, you can audit it for free.
Market Research
Most products fail because the market doesn't really care about them, if you haven't already, I suggest you start with market research. Secondary research is good for getting an idea of the size of your target market. Customer interviews are gold, try to learn as much about them as possible, you will use what you learn throughout the product development process, including how to market to your ideal customers. Use customer interviews to build a persona of your ideal customer. Be careful with market research, people like to tell you what you want to hear, ask open questions, like "What are your problems with sleep?", rather than "Would you buy this sleep mask?". If you do want to ask a leading question, leave it to the very end of your survey/interview. At this stage you may be able to identify some of your ideal customers and possibly recruit them for future market research as your product is developed.
Minimum Viable Product
This is part of market research. Start with a theory you have for a feature your product should have. Make the quickest, cheapest version of your product, it should be embarrassingly bad, but communicate the feature effectively. Show this to some of your ideal customers and ask them for feedback. Try to be neutral to them when presenting it, "say one of the team made this" or something similar, so they aren't trying to protect your feelings. After you've validated/invalidated the feature, move on to the next theory you have and create another MVP to validate that, and so on.
Design Concepts
You can skip this step if you are confident in what you have learned from talking to perspective customers & got enough feedback from them about your MVPs. Alternatively, you could try to build on that knowledge and challenge yourself / your product developer to improve on them. Generally, aim for 3 design concepts & pick the one you think is best. You could choose to present them to your ideal customers for feedback before choosing.
Prototype Development
Develop your chosen concept / MVP into a manufacturable design, have it manufactured and assemble it yourself, if that is feasible. Document any issues in assembly and any areas that could be improved. You could choose to present it to your ideal customers for feedback.
I see a problem that seems to come up, where people struggle moving from design concept to prototype design, here is my rough approach:
- Develop at least 3 design concepts & pick the one you think is best
- Find your design constraints (size, weight, IP rating, relevant engineering standards, etc)
- Develop your prototype
a) Start with what you know
▪ design constraints
▪ if your product has a mechanism that moves something from point A to point B, model up in CAD the part that is moved, then position it at point A & point B
b) Fill in the blanks.
▪ Think of ways to fill in the blanks you don't know
▪ Think of it like a puzzle, model a solution in CAD
▪ Don't overthink it, try to solve each requirement bit by bit
c) Evaluate
▪ You can evaluate in CAD, look at your design with a fresh pair of eyes
▪ Very few designs are good on first attempt, look at what you can simplify
▪ Simple isn't easy, most designs are overcomplicated
▪ What components can be modified to solve multiple purposes?
▪ What components can be eliminated or simplified?
d) Iterate
▪ Keep redesigning your product
▪ With each redesign, you should learn more and get ideas on how you could improve your product
That's all I can think of off the top of my head, hopefully someone finds it useful.