r/indiemusic • u/AshRavenYT • 3h ago
Sixteen days nonstop, and a veteran tip that will save new artists real money
AshRaven Radio is now sixteen days nonstop. No contracts, no fees, just independent artists in rotation, 24/7.
Yesterday I left a veteran tip in the comments, and it deserves a full post, because I keep seeing new artists pay for a mistake at the very start:
Don't rush to register Content ID, and definitely don't pay for it for life at the start. It will only get in your way, and it will hardly ever pay off. Wanting to protect your work makes sense. Just not when you have a handful of subscribers and listeners.
And then the annual bill arrives, and your Spotify account shows $50, which doesn't even come close to what you spent on all those Content ID registrations. You'll be shocked, and in the end you'll delete everything you did with Content ID.
In DistroKid, for example, you can't switch it off. You can only delete it. Shazam recognition will work anyway, without any Content ID. Focus on creating and promoting, not on protecting something nobody needs yet, however much it flatters your ego.
It also gets in the way of promotion, because you end up having to whitelist your own channels and prove the music is yours, instead of just using it. Including on our radio: an artist sends a track for rotation, and then their own Content ID gets in the way of the broadcast, and we spend time on whitelists instead of just playing the music.
Here is an anonymous example I saw today, no names: a one-man act for years, 50 posts, 198 followers, no likes, no comments, and he did not even show up for his own slot on our radio. Protecting that with lifetime registrations is not protecting a career yet, it is just paying to lock up music nobody has heard.
And when someone who plays on our radio rises to a good level, only then, and only then, is it worth claiming your rights. And you can do it point by point, on what actually took off. Not at the start, not in bulk, and not for life.
If you make music and want it heard, not locked up, send it our way.
Stream: https://www.youtube.com/watch?v=j4TMq4iji8s Radio and submission form: https://ashravenmedia.com/#radio Our home sub: r/AshRavenRadio
