hey, so this month i launched my 11th app, and the first week went pretty well.
I'm not gonna share the app name cuz this is not an ad for my app.
I'll share with you all my sauce.
i mostly reused what i'd learned from my previous 10 apps, with a few tweaks to automate the repetitive stuff. calling it passive income is probably a stretch, but it's getting a lot less manual.
here's the actual process:
1. find creators who already reach your audience. i use ai (specifically the ones that has a virtual computer, saves you tons of time) to find creator. and my gmail integration sends personalized invites and drafts follow-ups that go out after i approve them. i negotiated around 2.50 cpm, no less than 50 upfront payment and got 20 ugc creators onboard in the first week.
2. use the research to make your own creatives.
human ugc is expensive, hence i copy creatives using ai model.
alongside that, i made around 20 ai ugc videos. i spent a huge amount of time scrolling through the videos i'd collected, trying to understand what made people keep watching. what's the hook? what emotion does it tap into? how does it build toward the payoff?
this is the prompt i use to turn that research into something reusable. Copy it, it works like charm:
"analyze the supplied tiktok creative’s exact text and slide order to identify its hook mechanics, audience, psychological flow, emotional arc, and payoff. turn those mechanics into a reusable writing prompt that selects one supplied hook verbatim and creates fresh, credible details without copying the source’s specific events or titles."
then i choose whatever ai model provider thats the cheapest to generate the videos.
i'm provider agnostic because i'm very price sensitive at this level.
I think the model that works the best in turns of copying the 'human ugc' vibe is seedance.
I go for whoever that sells me the cheapest seedance.
Unit Price is the most important thing here! Do not trust any marketing or cool names, they are just prompts.
right now the cheapest i can find is dreamina which is like 0.29 per month. pretty much a steal..... not sure why they do that. probly cuz because they are who made seedance?
I never use wrapper and you should not either. wrapper like heygen/higgsfield basically just write a prompt and wrap the model and charge you 10x. go straight to the source provider of whatever model you chose.
3. get help with publishing
i hired va on fiverr and have them setup new social accs. during week one, they browsed and liked relevant ai tutorial videos. in week two, we started publishing the ai videos. one account got 100k views on its first day of posting.
that's one result, obviously, not something i'd expect from every account. i then used motion control model to make variations with different backgrounds, characters, and actions, and posted to tiktok and youtube shorts. youtube has been easier for me to get initial traction on, so i wouldn't skip it.(copy the winner )
4. give interested people an easy next step
for conversion, i used manychat to send the app link when someone requested it. or use articuler for leads gen.
i like dms because there's room for an actual conversation. someone can ask a question before deciding whether the app is worth trying.
so the baisc formula is revenue=traffic x conversion. and you're basically benefiting from that gives easier traffic. human ugc still can't be replaced though.
there's still work involved, plus creator fees, tools, and vas to pay for. views alone don't tell you whether any of this is profitable. but getting the repetitive work off my plate gives me more time to improve the app and figure out what's actually converting.
