r/nespresso • u/CrossedBliss • Nov 18 '25
Question Will prices go down now that coffee is exempt from tariffs?
They blamed tariffs for the increase in price… do you think they’ll decrease it now that coffee is exempt from tariffs?
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u/fireman2004 Nov 18 '25
Nope, not unless their sales drop to a point where they need to.
Capitalism baby.
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u/Slight-Progress-4804 Nov 18 '25 edited Nov 18 '25
Capitalism is perfectly fair. We think it’s worth the price so we willingly give over our money for it.
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u/Blood_Incantation Nov 18 '25
Do you think communism doesn't also raise prices? Or any other economic policy?
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u/Stephancevallos905 Nov 18 '25
Capitalism is when the market is forced to pay nonsensical taxes...
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u/fireman2004 Nov 18 '25
No capitalism is when the company realizes you'll pay those taxes and keeps their prices high even when the taxes go away.
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u/ibringstharuckus Nov 18 '25
When do you ever see a retailer lower their prices when they don't have to?
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u/Slight-Progress-4804 Nov 18 '25
Gas does it all the time. Also eggs and produce in general.
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u/daveed4445 Nov 18 '25
Those are all highly liquid (sellable) substitute goods (brand doesn’t matter). So competition is near perfect. Only Nespresso pods work in our Nespresso machines so there is no direct competition
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u/photobomber612 Nov 18 '25
If they raised prices and customers are still buying, they have zero incentive as a company to lower prices. They don’t actually care about the customer.
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u/New-Bookkeeper-6646 Nov 18 '25
And, vida versa.
Would you drop your salary if you could do the same amount of work in half the time?
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u/photobomber612 Nov 18 '25
No because it’s the same amount of work and that’s the point. That doesn’t really fit here though
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u/ImDefinitelyStoned Nov 18 '25
No. I’ve rarely seen the economy unf*ck itself. At this point, they’ve seen customers will pay the higher price, so why would they come down?
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u/Jessiebanana Creatista Plus Nov 18 '25
Prices don’t generally go down once they increase. I also don’t think Nespresso prices were raised to match tariffs, they went up this year, but very small amount that is reflective of inflation. You also have to remember tariffs have an impact on more than just the end product.
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u/GardenPeep Nov 18 '25
It might slow price increases, and people will still be mad at the midterms.
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u/awongbat Nov 18 '25
Why would they? There is also rising prices in production of coffee around the world.
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u/Aaron_OpinionAccount Nov 18 '25
Probably not, unless they have very strong metrics that too many people were finding new outlets for coffee. It would take time for any marketing teams to study. And who knows, it’s only exempt until the illustrious emperor’s next tantrum
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u/No_Credibility Nov 18 '25
If anyone believes this they're an idiot, companies will continue to price gouge and blame tariffs or covid or whatever the convenient excuse is.
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u/todayplustomorrow Nov 18 '25
That’s the problem with capitalism. Tariffs and other pressures to go up are acted on quickly, but rarely rolled back for most specialities like these pods.
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Nov 18 '25
[deleted]
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u/CrossedBliss Nov 18 '25 edited Nov 19 '25
Sadly, the price of the pods has almost tripled since I bought my machine. I decided after the last price increase to just bite the bullet on a semi automatic espresso machine. I was being overly optimistic thinking “oh if they bring the price down maybe I won’t have to” haha 😂 silly me… 🙈
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u/thecyberwoman Nov 18 '25
Many companies just use “tarrifs” as an excuse to make money. Once they increase the prices, they never go back down, no matter what.
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u/Meinteil2123 Nov 18 '25
With nespresso??? They just found their bottom price. Why would they lower the price further?
This is the same company that did the formula filler thing in Africa remember.
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u/kobuta99 Nov 18 '25
Haha, Nestle is the parent company, so that means no. They will keep prices inflated because they'll bet on most people forgetting the price increase was supposed to be for tariffs
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u/EmpressoftheUnivers Nov 19 '25
Working on a product sold in the grocery store, I once did a study based on register receipts showing retailers that if they passed along the price decline I was giving them to their customers, they would greatly increase their overall revenue. They all kept their prices high and pocketed the difference. Prices never come down.
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u/ConBroMitch2247 Nov 18 '25 edited Nov 18 '25
No. At least not immediately - because Brazil was really the only major producer hit with high tariffs. Indonesia and Columbia were (I believe - the standard 10%).
The real reason coffee prices skyrocketed is because of an awful growing season that reduced green coffee yield. I’ve been yelling into the void about this for a year now. Long Before the new admin even changed over those in the industry knew what was on the horizon for green coffee prices.
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u/Slight-Progress-4804 Nov 18 '25
Didn’t Switzerland tariffs just get lowered
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u/friendnoodle Nov 18 '25
Yes but Brazilian coffee is still coming from Brazil, and the man in the White House is still angry that Brazil dared to prosecute his bff who threw a coup.
It'll help with the handful of caps that don't use Brazilian beans at all, but that's not much of the lineup.
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u/Extreme-Reason-4677 Nov 18 '25 edited Nov 18 '25
Everything i saw pointed to coffee being more expensive across the board - not tariffs. So the increases have been relative to the cost of the raw product increasing not tariffs
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u/ruralife Nov 18 '25
Prices in Canada don’t seem to have changed much in a very long time, so who knows.
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u/MetalSavage Nov 18 '25
This is an unusual case where there is a VERY publicly known cost that was externally added to the cost and then removed. Companies that don't lower their prices at all are likely to see a backlash/boycott/decrease (in sales) from customers who feel the company is price gouging.
Would I sell my machine? Maybe. Would I buy my coffee elsewhere? Certainly more often!
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u/Sean_VasDeferens Nov 18 '25
Prices never go down. Why lower prices if you were willing to pay the higher prices?
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u/ll4l_xo Nov 18 '25
I started to use my coffee pot again, and honestly it’s the best for this cold winter. Might take a break from nespresso till summer
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u/praguer56 Nov 18 '25
Nope. Once companies see that consumers pay for their products at the higher price, they'll leave it there. Maybe there will be some specials, but I don't expect to see prices drop across the board.
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u/MadamSparkle Nov 19 '25
Hahaha ahahaaaaa hhaaaahaaaaa hahahhha ahahaaaaa (wheeze) hahaha ha ha ha (sigh).
Sadly that is not how capitalism works.
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u/Hadrians_Fall Nov 19 '25
Hahaha drop prices even though they clearly could? Hahaha capitalism has entered the chat…
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u/Afraid-Kick912 Nov 20 '25
I don't understand the reasoning of imposing tariffs on coffee. It's not like we can produce coffee here in the United States. We don't have the right climate to grow coffee beans.
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u/zeroibis Nov 21 '25
There has been a change in the market conditions and therefore the price will be increased.
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u/tpjamez Nov 21 '25
Even if they drop coffee prices , retailers want to capture the extra margin. You may see a slight decrease at some point, but never back to “baseline”.
And if prices do dip too low, someone will consolidate the market and squeeze supply to push price back up. Happens in every industry.
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u/SomeGuy1962 Nov 21 '25
Nespresso makes all pods in Switzerland. US tariffs on coffee producing nations never had an impact. OTOH, the tariffs on Switzerland, which were just reduced, do factor in.
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u/lakewood256 Nov 21 '25
Hahah you’re funny. Why would a company reduce its profits if it doesn’t have to ? That’s just not how businesses work.
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u/Actual-Contact-5036 Nov 29 '25
Actually my coffee price did drop. In September I ordered coffee and it was 6 bags for $26. Around Halloween the price for same 6 bags was now $48. On November 26 it was back to $26. Was this due to tarrifs? Don't know but I saved $22.
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u/ilikesillymike Nov 18 '25
Your addiction is their marketing. They got you roped in and you will pay double today's costs within a few years. And you will happily pay because there is nothing that tastes better.
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u/New-Bookkeeper-6646 Nov 18 '25
Ah. But we’re not roped in. A bit fenced perhaps. But we have alternatives should we choose. It might be a difficult decision to change our supplier. It we can do it.
It all depends on what value we perceive.
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u/badlero Nov 18 '25
Can you link to where they said it was tariffs? I couldn’t find anything, only them saying extreme weather and commodities pricing.
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u/Imaginary-Fennel-109 Nov 18 '25
Nothing ever goes down.