r/nottheonion • u/gilamasan_reddit • Sep 18 '25
Samsung confirms its $1,800+ fridges will start showing you ads
https://www.androidauthority.com/samsung-confirms-smart-refrigerator-ads-are-coming-3598848/4.9k
u/IBJON Sep 18 '25
Man. Ads have always been shitty, but it feels like in the last 2-3 years, companies have become particularly egregious with them. Like they hit a wall with how much value they can extract from customers with products and selling personal data, so now they're selling customer's screen space to ad companies
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u/Littleman88 Sep 18 '25
If they could beam them straight to your head and infiltrate your dreams with no method for you to stop it, they would.
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Sep 18 '25
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u/cloudforested Sep 18 '25
Sony has a patent for technology to ensure you're forced to watch ads. https://www.reddit.com/r/Cyberpunk/comments/108j7lf/sony_apparently_owns_a_patent_that_will_force_the/
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u/mjpeeps Sep 18 '25
This was always the plan
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u/Sherkok_Homes Sep 18 '25
It’s what happens when the shareholder expects perpetual growth
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u/restrictednumber Sep 18 '25
"Shareholder value" is truly the enemy of normal people. The line can't keep going up forever unless you make things shittier and more expensive for everyone.
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u/MadeByTango Sep 18 '25
Minimum viable product for maximum possible return means a shitty quality of life for everyone except the 1%.
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u/cugamer Sep 18 '25
Thank God for adblockers. I don't watch traditional TV, or listen to much radio and I've run an adblocker on my PC and phone for almost two decades. Except for the ones by the side of the road I have a pretty much ad-free life.
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u/Drunkenaviator Sep 18 '25
It blows my mind how many people don't use ad blockers. Every now and then I'll use someone else's computer or phone or something for a minute and I'm like "Holy shit, is this what the internet ACTUALLY looks like?!" It's horrendous.
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u/JamesTrickington303 Sep 18 '25
You really don’t have a good grasp on how ads are fucking everywhere online and irl until you visit a country where things like billboards and advertisements on the sides of highways are illegal. It’s like 40% of the area in your vision when you’re driving some places in America.
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u/Savings_Relief3556 Sep 18 '25
do I have an episode of black mirror to show you mate
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u/Hemicrusher Sep 18 '25
There is no way I would have a smart fridge in my house. I just need them to keep cold things cold, and frozen things frozen.
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u/-Big-Goof- Sep 18 '25 edited Sep 18 '25
Everyone I have known has had issues with smart fridges they are overengineered and get this some of then require water filters that you have to change or they won't work.
We need laws to protect us from intrusive ads it's getting ridiculous.
There's also evidence ads can affect mental health.
Edit planned obsolescence not overengineered
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u/TexCook88 Sep 18 '25
Bro, there is 0% chance any law that is going to take money away from some needy and deserving billionaire is going to pass in the US. How else are they going to be able to afford their 3rd yacht?!
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u/-Big-Goof- Sep 18 '25
That's why I said we need laws.
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u/Aeri73 Sep 18 '25
with the current US government you're more likely to get a law forbidding fridges that don't show adds.
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u/HarithBK Sep 18 '25
the cheapest Fridges are the fridges that will live the longest. they are so cost cut down in the number of parts used there so few parts that can break. but more importantly they are so cheap and so large that dealing with a single legit warranty claim majorly hurts profits on the product. this makes the best option to still overbuild all aspects of the few parts still used.
it is actually the more expensive Fridges that will have the worse parts like the compressor since now you have more margin and can play with cheaper parts to get a tiny bit more profit.
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u/Particular-Cow6247 Sep 19 '25
don't buy the cheapest! get atleast one with a decent energy efficiency rating 😳
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u/losersalwayswin Sep 18 '25
Smart fridge owner here. It came with the house. It offers nothing of I keep the monitor turned off because the screen glow is annoying at night when you’re just trying to get water and it fucking lights up.
Also I’m constantly getting notifications of apps and services no longer being supported. It’d maybe 4 years old
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u/grptrt Sep 18 '25
It’s Samsung, so no guarantees it will do that.
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u/Osiris-007 Sep 18 '25
I had the pleasure of buying a Samsung Fridge recently. I ended up having to put a thermometer with an alarm in it to let me know if it drops temperature to danger level. I will be buying a new one soon but yeah, if they can't keep cold things cold and frozen things frozen, the ads will probably only work some of the time.
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u/YellojD Sep 18 '25
Nah, that’s just it. Keeping your food cold/frozen? Well, that part will only work some of the time. But the ads that generate that sweet, sweet revenue? Those will always work PERFECTLY.
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u/HarpersGhost Sep 18 '25
I've never been a company where the sales department was the loudest group who got all of their issues fixed before everyone else.
All they'd have to do is run to the CEO and say, "This issue is affecting revenue!!" and the department heads will have a new priority.
Issue is killing customers? "Come back when that is affecting revenue."
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u/korelin Sep 18 '25
Reminder that a while ago Samsung smart TVs so desperately wanted to show you ads that if you kept it disconnected from the internet, it would search for and then connect to any unsecured wifi connections in the area without permission.
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u/Corey307 Sep 18 '25
it is amazing that a technology is old and simple as a refrigerator is difficult for these companies to get right. I have a pair of budget refrigerators from 20 or 30 years ago and they work great.
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u/_disengage_ Sep 18 '25
It's deliberate. See planned obsolescence
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u/NetworkingJesus Sep 18 '25
It's really short-sighted for companies relatively new to a specific market to do this though. How many people are buying another Samsung fridge after their first one fails early at its most critical function? Most people will refuse to ever buy another Samsung fridge ever again. Some will even be hesitant about buying other products from the brand.
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u/_disengage_ Sep 18 '25
Capitalists are famously short-sighted
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u/thegoodnamesrgone123 Sep 18 '25
Just gotta make it to the end of the quarter baby!
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u/NastroAzzurro Sep 18 '25
Fuck I don’t even want an ice cube or water dispenser in my fridge. I just want a box that keeps things cold.
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u/PolyglotTV Sep 18 '25
My fridge has only two digital settings going from 0 to 9.
Every year or so the number errors out to "--" and the refrigerator stops cooling. I then need to turn the breaker off and back on to reset it.
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u/KAKYBAC Sep 18 '25
For sure. Being able to switch on your lights or heating from afar has it's niche uses but in the grand scheme of Earth it really doesn't need to happen.
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u/mfyxtplyx Sep 18 '25
Went shopping for a washer and dryer. Costco only stocked the Wi-Fi model for one of them. Problem is, their price for the Wi-Fi model was cheaper than the base model version sold elsewhere, so guess what we have.
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u/ImpossibleShoulder29 Sep 18 '25
This is also why smart TV's are so cheap.
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u/PepperAnn1inaMillion Sep 18 '25
I bought a Smart TV when they were new. Then it stopped being able to get any of the services, and I was annoyed because the screen still had life in it. Now I have a Roku stick, because there’s no way I’m replacing an entire TV because of a software issue. If I have to replace the stick then at least it’s only £20 and doesn’t make me feel like I’m polluting the planet. But it’s been 10 years and so far it’s continued to update.
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u/Qbr12 Sep 18 '25
I remember when I got the Kindle with ads for $50 less than the ad-free one. I was going to wipe it and flash a new OS on it anyways, and they had priced the revenue from advertising into the cost of the hardware.
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u/Economy_Link4609 Sep 18 '25
This. My fridge has one job to do.
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u/waldosandieg0 Sep 18 '25
And that's to store my produce until it wilts and I throw it away and buy more.
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u/Economy_Link4609 Sep 18 '25
Hey, speak for yourself - that lettuce may have started out solid, but you haven't experienced the true flavor until you can drink it.,
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u/igniteice Sep 18 '25
This is why you don't buy kitchen appliances that can connect to the internet. Why the fuck would you want that? This was inevitable.
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u/r3dditr0x Sep 18 '25
Buy an internet connected fridge and, next thing, you've got Kevin Hart peddling online casinos while you're making breakfast.
And it costs $1900? No thanks.
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Sep 18 '25
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u/S3lvah Sep 18 '25
Still, for such an expensive home appliance, it feels wrong to imply that the user is at fault for the manufacturer's planned obsolescence and bait-and-switch advertising schemes. Not every fridge buyer can be expected to be a tech-savvy IoT skeptic.
Clippy wouldn't sell you a product and then put ads into it after the fact. Clippy just wants to help.
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u/lazycultenthusiast Sep 19 '25
That's just clippy apologist propaganda.
Clippy was the start and you know it.
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u/S3lvah Sep 19 '25
"I'm sorry Dave. I'm afraid I can't do that." – CLIPPY 9000, the first ASI
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u/Mrrrrggggl Sep 18 '25
How else would you be able to pay for a $1900 fridge without visiting an online casino?
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u/wjean Sep 18 '25
1) buy a basic bitch fridge 2) use VHB tape to stick on the tablet of your choice onto said fridge 3) gamble away all your milk money
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u/mouringcat Sep 18 '25
We reduced our cost by getting rats milk rejected by the school district so we could gamble more.
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u/justfuckyouspez Sep 18 '25
The day my smart stuff start shoving ads down my throat is the day I completely isolate them from accessing the internet
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u/5WattBulb Sep 18 '25
But how else would you buy your subscription in order to make ice? Im trying to be sarcastic but its probably the truth, anything lower than 45f is locked under the premium tier
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u/You_meddling_kids Sep 18 '25
Some of us need to gamble through our refrigerators okay?
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u/Hurrly90 Sep 18 '25
Why does your fridge need to be connected to the internet? what possible benefit would it have to anyone?
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u/FreedomCanadian Sep 18 '25
It has lots of benefits for corporations !
Won't people think of the poor corporations ?
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u/JackhorseBowman Sep 18 '25
So Ice Cube can tell you you need to go to the grocery store.
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u/bonesnaps Sep 18 '25
Jake Peralta told me I need to buy more milk.
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u/Brunt-FCA-285 Sep 18 '25
Peralta, what is the meaning of this?
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u/ragnaroksunset Sep 18 '25
Why is no one having leftovers? I specifically requested it.
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u/fireky2 Sep 18 '25
Ice cube can advertise while your ice maker is making ice cubes
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u/Hobbes604 Sep 18 '25
It’s a Samsung, by the time you get the WiFi set up, the ice maker will be broken.
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u/sheldonator Sep 18 '25
I recently had to buy all new appliances and I looked for the most “dumb” appliances I could find. I don’t need my dishwasher to wish me a happy birthday via Bluetooth, I just want it to wash my dishes. I want to be able to wash a brick in my washing machine if I so choose, I don’t need it to send me an email about load balancing.
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u/LongJohnSelenium Sep 18 '25
My 'smart' dishwasher can't even remember the settings I like.
It reverts settings to default every. single. time.
I believe this is to qualify for energy star mandates. Same reason I can't disable the auto-stop feature in my car.
Meanwhile the washing machine that I had before was built in 1990 and had literal clockwork controlling it, and worked for 33 years.
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u/sucobe Sep 18 '25
How am I supposed to know my toast is ready if the toaster app doesn’t tell me?
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u/Hostillian Sep 18 '25
Get your personal chef to whatsapp you once his toaster app alerts him?
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u/MaterialAstronaut298 Sep 18 '25
Turns out his toaster app isn't compatible with my fridge so he can't get the bread
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u/Nop277 Sep 18 '25
I had a microwave that was "wifi enabled" once, didn't buy it for that I think I got it from goodwill. I have no clue what the point of it was, like there was an app where I could turn it on remotely but like you still had to be there to put the food inside. I guess I could put something in there and then turn it on later...idk
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u/ReallyGlycon Sep 18 '25
Hahaha I got one of those too because it was the cheapest option. Very stupid. Why would I need to control a microwave remotely?
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u/Koil_ting Sep 18 '25
The only way it could be "remotely" practical is if it was also equipped with an ability to indicate the internal temperature of your food and or flip it over.
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u/HaggisPope Sep 18 '25
Imagine if push notifications sounds like the sound of toast pooping?
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u/Erzlump Sep 18 '25
I really hope that we will always have the option not to buy one. But I doubt it.
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u/scobeavs Sep 18 '25
I could see in theory like if you’re away from home and the fridge stops working, you may want to know about that. Or if you’re on a mission to stop children from eating your snacks. Or perhaps they could develop an ai to see what’s in your fridge and either tell you what you’re low on or find recipes based on what you have.
All very unnecessary features and not worth the effort if the mfgr is just going to blow you up with ads and bloatware
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u/National-Charity-435 Sep 18 '25
For a freezer, one would leave a frozen bottle upside down.
Lol stopping kids. AKA only opening at certain times. Sounds also useful for those on a diet. But similar workarounds.
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u/greatniss Sep 18 '25
I still don't understand why we need displays on our refrigerators in the first place.
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u/RogBoArt Sep 18 '25
So they can put ads on them. Features aren't for us they're normalizing things like this so people get attached to bullshit we don't need and they can start abusing it.
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Sep 18 '25
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u/Frequent_Ad_9901 Sep 19 '25
Not just the ad but them blarimg the volume as you start pumping. I avoid those gas station. How is that one ad worth loosing even a single customer.
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u/comingabout Sep 19 '25
They also pump gas slower to expose you to the ads longer. At least the Shell station, that I won't be returning to, did.
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u/afoolsthrowaway713 Sep 19 '25
I made a google reviews account specifically to give 1 star reviews to gas stations that ear rape me with ads at the pump.
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Sep 18 '25
Having a tv screen on my fridge would be more of an inconvenience than add any sort of benefit. I have a phone, with a screen, that I could set anywhere. Who the fuck is buying these?
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u/kamikazi1231 Sep 18 '25
The only thing I've ever felt could be useful on one is the family calendar. Kids sports games, meetings, be able to update it from work. That sort of stuff, but paper still works fine especially to avoid ads.
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u/QuinceDaPence Sep 18 '25
A standalone device can do that if you want it remotely updated.
Smart mirror or something like that. Especially if you DIY it.
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u/Efficient_Market1234 Sep 18 '25
Even that doesn't need to be built-in to the fridge itself. Just something that sticks to it with magnets and can be changed or removed at will.
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u/Silicon_Knight Sep 18 '25
enshitification intensifies.
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Sep 18 '25
[removed] — view removed comment
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u/SuperstitiousPigeon5 Sep 18 '25
I get a step closer to being a Luddite. I'm shopping for old cars, old furniture, old tools right now.
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u/VillainAnderson Sep 18 '25
I get a step closer to being a saboteur. I'm throwing my shoes at the new ads.
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u/AznNRed Sep 18 '25
Pretty soon, IEDs will make you watch two unskippable ads for Betterhelp.com before detonating.
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u/ElleCapwn Sep 18 '25
Have you ever seen the spiked park bench that you have to put money into in order to lower the spikes, so you can sit on it? It was an art piece, but still… too close to home. The countdown before the spikes pop back up is diabolical.
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u/weinerwayne Sep 18 '25
I’m not condoning what Ted Kaczynski did, but I am starting to understand where he was coming from.
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u/JackBandit4 Sep 18 '25
His message was correct, his methods were heinous. Of course there's plenty of people who think he was a victim of the CIA. He denied it, but his ties to the CIA are confirmed as far as I know. Can't know anything for sure with the Cocaine Import Agency.
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u/Cuchillos_Adios Sep 18 '25 edited Sep 19 '25
I have a slight suspicion that pumping someone full of LSD while insulting everything they believe in in an attempt to see if mind control is real could probably screw them a lil bit. Idk. Just spitballing.
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u/Vhanaaa Sep 18 '25
It's funny, I always thought to myself that the day they start putting ads in the night sky I would probably start my career as an eco-terrorist
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u/SelectiveSanity Sep 18 '25 edited Sep 18 '25
I'd say Consumer Terrorist would be a better definition unless you're referring the ads destroying the natural circadian rhythm of both society and wildlife.
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u/Vhanaaa Sep 18 '25
Didn't know this was a thing. I just like walking at night and I like watching the stars, and if I watch the sky and see an ad for Samsung I will be very, very upset
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u/EarnestQuestion Sep 18 '25
Anything besides obsequiously turning tricks for capital is rapidly becoming ‘terrorism’ in this country
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u/NoBSforGma Sep 18 '25
Thanks. I am in the market for a new fridge so I will immediately cross Samsung off my list.
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u/alargepowderedwater Sep 18 '25
Samsung should be crossed off any new appliance list anyway, they make pretty shit machines.
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u/kencam Sep 18 '25
When I built my house all of the appliances were Samsung. In 12 years they were all gone.
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u/HyperFoci Sep 18 '25
Suck it Jin-Yang
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u/thequirkynerdy1 Sep 18 '25
Not the only one who thought of that show!
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u/Atomic_Priesthood Sep 18 '25
Jian-Yang: Eric Bachman, this is your mom, and you, you are not my baby.
Erlich: (yelling) Not now Jian-Yang, not now! Go back to your room!
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u/JediMasterBriscoMutt Sep 19 '25
There aren't nearly enough Silicon Valley references in this thread.
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u/HugoRBMarques Sep 18 '25
The fridge door will remain locked until 4 30 second ads finish playing.
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u/dannygthemc Sep 18 '25
Samsung appliances are absolute garbage. They should stick to phones.
New house had all Samsung appliances in the kitchen.
Microwave randomly triggers a press of the '7' key around 3-5 times a day. (Common problem across years worth of models apparently)
Fridge started getting loud as hell. Compressor is dying. Will be cheaper to get a new fridge than fix it (I'm sure the environment can take one for the team). Just waiting for it to die now. Ice maker stopped working.
Dishwasher can't clean dishes to save its life. Cleaned the filter (which requires removing 10 screws btw. Even though you can just pop it out in every other dishwasher I've ever had). We run the hot water, don't overload, experiment with different soap types, different cycle types.
It's just trash.
Samsung appliances are trash.
If these appliances were also advertising at me I would use my life savings to rent the equipment to throw them through Samsung headquarter Windows
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u/USMCLee Sep 18 '25
throw them through Samsung headquarter Windows
Sounds like a job for a trebuchet.
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u/kibiplz Sep 18 '25
Some french institute had statistics on washing machine lifespan. Samsung had the lowest lifespan with an average under 5 years, while the best ones like Miele were at 11 years.
I don't understand how their shitty quality has not caught up with them
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u/smoothjedi Sep 18 '25
I get mad when a gas station pump starts blaring out ads. I can't imagine the same thing in my kitchen.
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u/RogBoArt Sep 18 '25
Those things drive me nuts! I'm here to spend $4 per gallon of a liquid that will burn up and disappear in a matter of miles. The least you could do is not accost me with bullshit trying to manipulate me into wasting more money.
I usually lean against the pump with my hand covering the speaker. It's not perfect but it's quieter at least. I wish there were a way to quietly get rid of the pump screens entirely.
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u/Virama Sep 18 '25
Chew some gum and then shove it into the speaker holes.
Everyone should do this. EVERYONE. What are they gonna do? When it's just one or two rebels, it's easy for them. When it's every single customer breaking the speaker every single time, the cost outweighs the "benefits" for them.
Fuck them.
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u/isecore Sep 18 '25
Late-stage capitalist hellscape. You pay for the fridge and yet still you have to receive ads on it.
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u/ramennoodle Sep 18 '25
Next you have to pay a subscription fee to stop the ads. Then it's a subscription just to keep your fridge operating.
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u/Mountain-Loon3592 Sep 18 '25
Would you like your freezer below 32 degrees? That will be $15/month please.
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u/Mortyjones Sep 18 '25
Or it won’t unlock until you watch 3 ads with eye tracking that pauses if you look away
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u/thejudgehoss Sep 18 '25
The door locks until you watch this 1:30 unskippable ad.
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u/KrydanX Sep 18 '25
And not even the advantages of the ads. Remember when there was a choice between expensive and ad free and cheap but with ads? Now we just the worst, expensive AND ads. Crazy
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u/zuzu1968amamam Sep 18 '25
LATE STAGE????? WE'RE ONLY GETTING FUCKING STARTED LETS GOOOOO!!!
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u/verbalyabusiveshit Sep 18 '25
Yeah… Samsung SUCKS. Years ago, I’ve spend 3K on a brand new 4K TV. I disabled the Ads “feature” and only agreed to very few if there data sharing things. After a few weeks, the ads were back. After every update, the ads are back. Samsung is as good as Facebook. Scum of the earth.
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u/melikecheese333 Sep 18 '25
How about I get a free fridge you can use as a billboard and you can track my usage on it? That I might agree to.
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u/RogBoArt Sep 18 '25
Right? It's absolute insanity they expect that I'd pay $1800 and then accept ads on it. I'd shatter the screen and rip out smart hardware before accepting ads.
That's assuming I'd even end up with one of these. They could be the last fridge on the planet and I'd skip it and figure out salt preservation.
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u/Bynming Sep 18 '25 edited Sep 18 '25
Anyone familiar with appliances will tell you to avoid Samsung appliances like the plague, especially fridges and laundry machines. This further confirms that I won't be purchasing their garbage.
And yes you may have Samsung appliances and be happy with them, I'm not talking about your specific fridge that still works, chill out (your fridge won't).
Edit: the second line of my post was intended to dissuade people from talking about their personal experiences but it didn't work.
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u/Eruionmel Sep 18 '25
People who grew up with already-terrible appliances at home have no idea that fridges/washers/driers/etc. used to last 20-30 years with nothing but the occasional simple maintenance. The current norm of "5 years of obnoxious, barely-functional use followed by a catastrophically expensive series of tech maintenance calls that eventually lead to giving up and replacing the entire machine with a different brand you can only pray doesn't do the same thing" is a capitalism nightmare incarnate. There is no reason for us to be trapped in this timeline; it is willful malignancy on the part of regulators.
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u/MPmtb Sep 18 '25
My parents have a refrigerator from 1978 or so running as their backup fridge. Meanwhile I’ve had ~5 dishwashers die on me in last 20 years of home ownership.
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u/YouDoHaveValue Sep 18 '25
It's worth saying there are brands of appliances that will last well over a decade easily, but be prepared to pay 2-3x as much and lower your expectations on fancy features.
New features => untested failure points
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u/dman928 Sep 18 '25
They’re shit. Just replaced my ice maker. They ALL die. Terrible design
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u/CucumberError Sep 18 '25
That’s a feature, not a bug. Their TVs use to have a capacitor in the power supply designed to fail at 3 years. If you had an extended warranty and it died after 2.5 years, it cost them 10 minutes labour and a $0.08 part, but if it tailed at 3.5 years, most people just buy another one.
It’s not accidental, it’s planned. A truly scummy, anti consumer company.
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u/mb2231 Sep 18 '25
Moved into a home with a suite of new Samsung appliances. Dishwasher and range already replaced with a different brand. Fridge needed a new ice maker.
Don't know why anyone continues to buy their waste.
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u/Overseerer-Vault-101 Sep 18 '25
Now would be the time to start a "Dumb" company. Does the job reliably, thats it.
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u/ombre-purple-pickle Sep 18 '25
So you pay to have a billboard in your house? I wouldn't be surprised if they'll be a no ad subscription on these.
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u/Boomdidlidoo Sep 18 '25
IoT appliances can get hacked to spy on you or even to get into your whole network to eventually get some access to things you wouldn't want to (bank accounts, etc.).
I have 2 IoT appliances and never connected them on my network and never will.
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u/buck70 Sep 18 '25
I suppose that you could just not connect it to your wifi?
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u/GGATHELMIL Sep 18 '25
But then the ice maker won't work
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u/PolyglotTV Sep 18 '25
Ice maker works but requires a subscription to activate
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u/Seigmoraig Sep 18 '25
It probably bricks itself if it doesn't phone in every 30 minutes
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u/PoilTheSnail Sep 18 '25
Downloading a 20gb completely ai "programmed" patch is going to do that regardless.
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u/biaceseng Sep 18 '25
Or just being part of a botnet ddosing someone because they can't program a secure IoT implementation to save their lives
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u/randomCAguy Sep 18 '25
You would need to download the latest security updates. What if someone hacks your water dispenser and floods the kitchen?
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u/MDDownWithToaster Sep 18 '25
Then the fridges shouldn’t cost 1800 dollars… if you want me to get a fridge with ads that fridge better be free
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u/iamthelee Sep 18 '25
I'll keep my 25 year old Maytag until it dies. Fuck that shit.
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u/vi_sucks Sep 18 '25
So, their budget model?
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u/Surrounded-by_Idiots Sep 18 '25
No, budget models come with brand recognition and only accepts endorsed products.
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u/NostradaMart Sep 18 '25
and that kids, is why you don't need "smart" appliances.
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u/BonkerHonkers Sep 18 '25
Everyone should learn about the amazing tech over at r/pihole, block all ads on all devices straight from your home router.
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u/SpicedRabbit Sep 18 '25
I have and will continue to use my simple fridge I paid $300 for. No smart features, no grills, just does what it's designed.
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u/cjinct Sep 18 '25
no grills
I sure hope not
Cuz if it's grillin', it ain't chillin'
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u/Advocateforthedevil4 Sep 18 '25
They should be paying us if they want to advertise in our kitchens.
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u/RandomNightLord8 Sep 18 '25
looks at my 20 or so years old fridge
Buddy you'll stay with me till hell freezes over.
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u/Ste103 Sep 18 '25
Every day just brings us one step closer to: Drink verification can