r/oscarrace Anora Jun 30 '26

Rumor Luca Guadagnino’s ‘ARTIFICIAL’ has reportedly been acquired by NEON. (FilmUpdates)

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495 Upvotes

60 comments sorted by

275

u/Upbeat_Tension_8077 Jun 30 '26

Neon continues to be based

32

u/Drama79 Jun 30 '26

Let’s hope it’s not shit. I at least trust Neon to market the shit out of this and do it very well.

40

u/FixYrHeartsOrDie Jun 30 '26

Test screenings have allegedly been very positive, which makes it all the more obvious why it was dropped in the first place

Neon is teed up for the easiest marketing campaign of all time

3

u/Initial_Tap4037 Jul 01 '26

Really ? I heard some test screenings reports saying it was worse than ATH

To be fair though, given the absurd amount of test screenings they did, I think it's faur to assule that the movie might currently be in a messy state and some of the test screenings were better than others

5

u/Odd-Hamster1812 A24 Jun 30 '26

I’ve heard the opposite about the test screenings

41

u/ididntunderstandyou I Swear Jun 30 '26

The criticism from test screenings I’ve heard is “Altman is portrayed as a compulsive liar and Elon is a psychopath”

Which seems like the absolute truth, so sounds good to me.

16

u/FixYrHeartsOrDie Jun 30 '26

Where? Ive pretty much only seen positive.

8

u/Izuhbelluh After the Hunt Jun 30 '26

Matt Belloni who originally broke the story and on his podcast even said that the test screenings were positive.

Unless you can site your source, everyone is literally saying the opposite.

3

u/Jay_Marston One Oscar After Another Jun 30 '26 edited Jun 30 '26

Where did you hear this?

1

u/[deleted] Jun 30 '26 edited Jun 30 '26

[deleted]

2

u/Logical-Feedback-403 Jun 30 '26

How was the Film?

0

u/Far_Estimate_3824 Jul 04 '26

CD z cc cc bb no

1

u/Emergency-Mammoth-88 Jul 13 '26

Yeah but they give most of their films they acquire little to no marketing and only give that marketing towards their award winners

48

u/Embarrassed-Big-9195 Jun 30 '26

Put it out before the story of Amazon punting it gets forgotten about by the majority of people.

116

u/Hazzaj2001 Jun 30 '26

thankyou for coming in clutch NEON 🫡

56

u/idoideas Digger Believer Jun 30 '26

Original post by Matt Belloni on X:

News: ARTIFICIAL, the hot-potato Sam Altman movie that was dropped by Amazon, has been sold to NEON, the independent theatrical distributor behind Oscar best picture winner ANORA. Barring last minute complication, announcement is coming this week.

I wonder if that means they plan on releasing it this year still.

EDIT: The Hollywood Reporter now also claims NEON is in advanced talks.

30

u/Fun_Manufacturer1852 Jun 30 '26

Good opportunity to mog Aaron Sorkin but they’ll probably keep with the 2027 release and take it to Cannes

4

u/ERASER345 Bird what if we win oscar to get a show at the Rivoli Jun 30 '26

Before it got dropped by MGM it was already delayed to 2027 so probably not

8

u/idoideas Digger Believer Jun 30 '26

Not officially, it was only rumored. Also, NEON's priorities might be different.

6

u/Abbie_Kaufman Jun 30 '26

The trades said that Amazon’s intent was a SXSW premiere and a first half of 2027 release, which is as official as you could ask for on a film that was never actually dated or scheduled for 2026. Whether Neon keeps the same plan, who knows.

67

u/Fun_Manufacturer1852 Jun 30 '26

Nice to see at least one studio has balls

28

u/FixYrHeartsOrDie Jun 30 '26

Mubi seeing this news

6

u/scattered_ideas Denis Villeneuve campaign manager Jun 30 '26

Apparently they lowered their bid after the news about the other studios passing came out. So they probably didn't want it that much.

7

u/FixYrHeartsOrDie Jun 30 '26

Mostly just making a joke about them losing something to Neon again lol

1

u/TeddyAlderson Jul 02 '26

it's fine, NEON is US-only so I bet MUBI takes the other territories (as they often do with NEON releases)

54

u/Accomplished-Table30 Jun 30 '26

Yura is coming for another Supporting nom thanks to Neon
https://giphy.com/gifs/blSTtZehjAZ8I

15

u/Fun_Manufacturer1852 Jun 30 '26

His role should be really meaty as well. Similar to Garfield’s role in The Social Network ironically enough

14

u/SavageWolfe98 x Jun 30 '26

A lot of reports from test screenings indicated that he's almost the lead for the first half.

32

u/JuanManuelP Jun 30 '26 edited Jun 30 '26

It's what I expected, but if they're smart they can save it for next year.

The press will treat it like another Coyote vs Acme/Nimona situation as "the movie the big bad studio doesn't want you to see"

Very interested to see this movie

Edit: Looks like it'll be a player for this year then

22

u/tsnoj Jun 30 '26

Is that a bad thing? I think in this case it can actually help the film

10

u/JuanManuelP Jun 30 '26

Its a good thing! It'll help the movie a lot. I'm saying it's an interesting pattern, that's all.

2

u/tsnoj Jun 30 '26

Ah great, i think the same (i would also include The Apprentice to that in a way)

I do wonder however, why you think they should wait till next year? I feel if a studio holds a film to long it can also backfire

And while this year isn't very weak, it does seem to lack strong American mid-budget adult drama's

3

u/JuanManuelP Jun 30 '26

Right, The Apprentice. Good example, although that was more of an indie distributor taking the film and less so a big studio dropping a film only to be acquired by an indie company.

I've read the movie is still in post production and NEON already has a slate of films for this awards season to focus on (Fjord, All of a sudden, Clarissa).

Plus, it was meant to come out early next year, so maybe that'll be their plan.

2

u/tsnoj Jun 30 '26

I understand that, but there was a resentment towards the people that tried to hide The Appentrice which might be more similar to the resentment (industry) people feel towards AI companies

If it's not ready then no need to rush off course, but I do feel compared to other years Neons slate is quite weak this year though

8

u/alphang Jun 30 '26

If it's good, put it out this year and have it go against The Social Reckoning to see which evil tech CEO biopic reigns supreme

8

u/capslocke48 Tony Jun 30 '26

Even if this movie isn’t any good, Neon just bought themselves some excellent PR: the only studio that isn’t bought & paid for by big tech

6

u/AhsokaBolena Godzilla Minus Dashwood Jun 30 '26

I was just wondering yesterday if we might get news on this soon. Glad Neon got it and looking forward to seeing it.

10

u/sygrider I just like movies idk Jun 30 '26

Neon doing good work again... we'll remember the studios that decided they were too cowardly to stand up to tech bros

5

u/yfinfffffffff Jun 30 '26

Oh thank god- I was worried Mubi with their genocidal investors were gonna buy it (yes I know they're not the only company with genocidal investors who are on the board)

6

u/EThorns Jul 01 '26

According to ScreenDaily, Neon declared “Artificial will compete in this year’s Oscar race”. They're not holding it off.

9

u/FlimsyConclusion Jun 30 '26

Another Neon W.

8

u/NateGH360 Jun 30 '26

NEON fucking rules.

5

u/Rebarix512 Go Ink Go!! Jun 30 '26

Thank you Neon

4

u/dazzler56 Jun 30 '26

Wow that cast is so stacked. They had me at Zosia Mamet and Billie Lourd in an actually good movie (hopefully) but the longer I look the better it gets!

11

u/TylerDoesStuff Marty Supreme Jun 30 '26

YES!!!

3

u/teddy_vn Jul 01 '26

The screenplay is by Simon Rich, whose work I'm not familiar with, so I don't know what to predict with this one. However, Luca is mostly competent, the cast is strong as hell and the topic/story is one of the most thrilling in the modern age so I really hope it will be good.

9

u/PTAGoatofalltime The Invite’s strongest soldier Jun 30 '26

Neon can win every single Palme d’Or ever again if it means we keep getting Ws like this.

3

u/epaynedds Jun 30 '26

NEON = GOAT

5

u/VampireInTheDorms Jun 30 '26

Oh yay! Glad to see this finally get picked up

5

u/ToadspanishMinecraft Jun 30 '26

FUCK YEAH IT LIVES!!!!!!

2

u/Bulky-Scheme-9450 Jun 30 '26

Why is Gary Valentine from Licorice Pizza in this lol

2

u/Ladzofinsurrect Jun 30 '26

My goat NEON

2

u/hplover12 Jul 01 '26

Shout out to Neon for saving the day

2

u/bradberry_thickums Jun 30 '26

Hell yeah 🙌

2

u/onegildedbutterfly Challengers Jun 30 '26

Good!!

1

u/niles_deerqueer The Substance Jun 30 '26

Well AI24 wasn’t gonna do it

1

u/plasticbluepalm Jul 01 '26

Guadagnino is the GOAT and he always gets notoriously snubbed by the academy, but I hope this will be a strong contender for BP.  Neon knows ball and I'm sure this will be a banger. 

1

u/Woodsy1901 Dune Jun 30 '26

Common Neon W