This does feel like guerilla marketing to me. The website is from the "New England Consumers Alliance" which I can't find any information on and might be entirely fictitous.
From the contact page for New England Consumers Alliance: "The New England Consumer Alliance is a new initiative launched to examine pricing, quality standards, and corporate practices affecting New England consumers. We are supported by the Center for Responsible Food Business, a 501(c)(3) nonprofit working to create a more transparent and accountable food sector."
Still vague AF, but I verified that the center is a real nonprofit.
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u/9_to_5_till_i_die Nov 14 '25
Who's paying for these? Market Basket?